Dawn talks with Nicole Elliott, a Conversion Copywriter & Messaging Strategist for Entrepreneurs. Dawn and Nicole talk about copywriting. They’re going to be talking about your messaging and how you get that out to the world. They’ll discuss the common mistakes many entrepreneurs make and how to avoid them

In this episode…

Who is Inga Nicole Elliott and whom does she serve? (1:17).
How does conversion copywriting help find buyers? (1:49)
I wanted to use a copywriter, how would you make it sound like me? (2:51)
Why is clear and concise messaging crucial in copywriting, unlike conversational dialogue? (5:27)
How should businesses approach how their audience perceives them rather than assuming universal interest? (7:33)
What are some other mistakes that you frequently see on websites and maybe some blogs and those kinds of things? (8:42)
Should there be a balance between customer-centered content and describing company attributes like vision and ethics in marketing? (10:25)

Do people click off websites quickly because of ineffective copy that doesn't resonate with them? (15:11)

What tips and strategies can you share for updating website copy and social media bios to have a higher impat, especially for those who haven't updated them in a while? (18:19)

What hesitations did you have before doing business with us or trying our product? We might not ask this enough. (21:26)

Nicole Elliott’s Information:

Website -https://www.nicoleelliott.co/contact

Linkedin - https://www.linkedin.com/in/nicole-elliott-copywriter/

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Inga Faison-Cavitt, an Authenticity Strategist. She left her engineering career to follow her entrepreneurial spirit and now pursues her dream life full of faith, family, freedom, flexibility, and fitness. She enjoys empowering women to live their best life and helps women become top earners by using authentic lead generation and sales strategies that treat people like humans and not numbers. Dawn and Ingafay talk about how we need to navigate things when we don't make the best business decisions.

In this episode…

Who is Inga Faison-Cavitt and whom does she serve? (1:03).
Introverts often find asking for feedback challenging because they prefer to solve problems independently. (2:10)
How can we communicate that taking time to think will yield the best results? (3:18)
As an introvert, you have developed a tonne of feedback, surveys, market strategies, and things like that. So how do you build them and what do you ask? And then as an introvert, how do you feel comfortable capturing that data and interpreting it? (06:16)
How can we effectively ask open-ended questions to get feedback on products or services before launching them? (9:48)
When you say everyone, you really are serving no one because no one is going to come to mind.(13:42)
How can we approach lead generation by focusing on what potential clients want or don't want, rather than offering specific choices? (14:59)

How do you conduct online surveys? (19:17)

How often do you survey or ask for feedback or have something like this available? (21:21)

QR codes (22:52)

Inga Faison-Cavitt’s Information:

Website: Website - https://ingafay.com

Linkedin - https://www.linkedin.com/in/ingafay/

Youtube - https://youtube.com/@ingafayunplugged

Facebook - https://www.facebook.com/ingafayunplugged

Instagram - https://www.instagram.com/ingafaisoncavitt

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Andy Neary. Speaker, Bestselling Author, Podcast host, Coach to the Insurance Industry, and founder of the Complete Game coaching program. Andy’s mission is to help business professionals build the mindset, habits, and rituals “off the field” that lead to all-star performance on it. Dawn and Andy talk about some very important concepts around your credibility, building your velocity, and then also how you make yourself stand out.

In this episode…

Who is Andy Neary and whom does he serve? (1:14).

Why is building credibility important for insurers, and can you provide a deeper understanding of insurance from a business perspective? (1:43)

Are you saying now that post-pandemic awareness trumps maybe your knowledge base? (3:20)

How would you describe thought leadership so it doesn't seem too forward-thinking to experienced professionals? (9:45)

What steps should we take to shift our content strategy to be more mission-driven rather than just routine marketing? (11:39)

How does this get us to the awareness space of the thought leadership perspective?(15:30)

Can we discuss how to authentically connect with our ideal clients through content creation, moving away from structured funnel approaches that can sometimes feel forced or inauthentic? (18:08)

How do we transition from delivering value to effectively communicating our offers and guiding potential clients on how to engage with us, while ensuring they recognize the value in our content-driven approach? (21:19)

Andy Nearye’s Information.

Website: https://andyneary.com/

YT: https://www.youtube.com/@CompleteGameConsulting

FB:https://www.facebook.com/AndyNeary333

Twitter/X:https://twitter.com/ANearyinCO

IG: https://www.instagram.com/andy_neary

LinkedIn - https://www.linkedin.com/in/andyneary/

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Christine Blackledge Crowle, a business coach for ten years and been in business for over 30 years. She supports the leaders of those organizations to be the best that they can be to run a business. Dawn and Christine talk about how we need to navigate things when we don't make the best business decisions.

In this episode…

Who is Christine Blackledge Crowle and whom does she serve? (1:12).

So back 30 years ago when you got started, how is business more or less conducted? (2:05)

Some of us older business owners didn't quite know how to vet the online space the way we would have naturally vetted in person. (7:48)

What was the difference between using in-house for some of your, like, lodges or things because you teach a boot camp and you teach training to get people spun up on the regulatory environment, which is health care versus outsourcing? (12:01)

How can businesses avoid being locked into inflexible online services or marketing contracts that don't account for individual needs and goals? (18:23)

Sustainability and Capacity to do business are two missing elements in the online space(26:24)

Christine Blackledge Crowle’s Information.

Website: https://millionairesbusinessmentor.com/about-us/

Website: https://elysiumcyprusretreats.com/about/

YT: https://www.youtube.com/channel/UCGH8pKC8MWT39yRt9a-NYvg

FB:https://www.facebook.com/ChristineBlackledgecarebusinessconsultancy/photos

Twitter/X:https://x.com/carestartup

IG:https://www.instagram.com/howtohealthcare_startups

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

So it's been a while since I've done a solo show where I haven't had an amazing guest to interview, but this particular topic today is really not only very important to me, it's something that I've had to work on for the last few years, and it's something that is completely impacting where I am going now in about the next 90 days. And I wanted to share some of the insights with you and share some thoughts with you around this idea of extreme ownership and owning all of your business decisions.

In this episode…

Every business decision you have placed in front of you has one of four files that you could put it in, or one of four categories that you can put in, and it's the 4 D’s. It's the things that we can do, the things we can delegate, the things that we delete, and the things that we delay. (1:12).

Delegation means that you're actually transferring that task or that decision or something to someone else with the expectation that they're going to execute it as you would. (4:05)

People tend to have a problem with the things that they delay (10:44)

Decision fatigue is a real thing when you make so many decisions every day, it's cognitively taxing and it can be cognitively exhausting(13:56)

Being more intentional with what you do, what you delete, what you delegate, and what you delay will do two things for you… (17:29)

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Kelly Resendez, Best Selling Author / Business Executive, influencer, and co-owner of GoBundance Women®, a membership organization for women dedicated to achieving greatness and abundance,. Kelly is passionate about helping others adopt an abundance mindset and overcome self-sabotage to achieve their goals. Dawn and Kelly talk about skills that entrepreneurs need to develop and need to have and learn outside of those mechanical business skills that you need to run your business. They’re going to be talking a lot about things like emotional intelligence.

In this episode…

Who is Kelly Resende and whom does he serve? (00:58).

What does it mean to have emotional intelligence.? (1:45)

Is self-awareness different from leadership style or personality assessment test? (2:44)

Do people often delay personal development, thinking they'll focus on it later after reaching certain professional milestones, only to find that this approach doesn't work? (5:05)

If someone hasn't focused on their emotional intelligence and personal development, where should they start? (6:56)

Do you suggest inventory after each task at the end of the day? What if you're not used to tracking anything other than these hard numbers or metrics? (9:50)

Can being aware of what enhances or hinders personal performance impact monthly revenue? (12:17)

How does emotional intelligence challenge the instinctual focus on negativity and danger, especially for business owners accustomed to constant preparedness for worst-case scenarios? (16:01)

How are we going to layer mindfulness to perceive situations as they truly are, enabling us to shape them according to our needs and desires?

Can we assert that the true key to emotional intelligence lies in managing those emotions, enabling you to make necessary decisions in the moment, assured that whichever choice you make will be for the best? (22:06)

It's going to be considered by a lot of people in the audience a little counterintuitive that, well, if it is making me feel bad, shouldn't I want to make it feel better? But you said you have to sit in the fire sometimes, (24:56)


Trigger management strategy(26:09)

Kelly Resende’s Information.

Contact#::(916) 834-1721

Email:Kelly@GoBundance.com

IG:https://www.instagram.com/kelly_resendez/

FB:https://www.facebook.com/kelly.resendez

Website:

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Chase Insogna, founder of Insogna CPA, a highly successful Austin, Texas-based CPA accounting firm. What makes Chase and Insogna CPA different from other accounting firms and investment advisors is that he works with business owners to build their wealth while they’re building their businesses. Dawn and Chase talk about tax strategies and some things to consider.

In this episode…

Who is Chase Insogna and whom does he serve? (00:59).
Do you think we're missing out by only talking to our accountants once a year? (2:01)

Why do we need to strategize for taxes? (4:42)

How do tax strategies impact your cash flow and decisions about loans in today's economy? (7:42)

Optimize financial decisions and minimize expenses by monitoring business trends monthly, such as adjusting payroll to match changing circumstances. (11:04)

In an inflationary environment, it's crucial to focus on gross and net margins by managing costs, adjusting prices, and optimizing expenses.(13:45)

Is relying on selling your business as a retirement plan realistic, given that 85% of businesses don't sell as expected? (15:54)

Having regular, strategic planning sessions with your accountant to adapt to changing business dynamics can save you a lot of money. (21:39)

Chase Insogna’s Information.

Website:https://insognacpa.com/

Linkedin:https://www.linkedin.com/in/chase-insogna-cpa-cgma-4182539/

Twitter/X:https://x.com/InsognaCPA

YT: https://www.youtube.com/@insognacpa7527

IG:https://www.instagram.com/insognacpa/

FB: https://www.facebook.com/InsognaCPAs

Yelp: https://www.yelp.com/biz/insogna-cpa-austin-6

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Dawn talks with Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media. Dawn and Avi talk about leads for your business, and keeping track of the leads in your business with lots of different things you can learn from tracking those leads, and why we're probably not doing it enough.

In this episode…

Who is Avi Kumar and whom does he serve? (00:59).
How do most people find local businesses anymore since the Yellow Pages aren't there? (2:36)
How can businesses track leads that come from sources like Facebook Messenger, which don't show up in standard analytics? (4:32)

Do you have some recommended platforms people should check out? (8:58)

What are the 6 or 7 basic free channels for people to reach out to you, and what should we be tracking on these leads? (8:02)

What other data should we track for leads, even if they don't convert? How long should we track this information, and what should we look for? (17:16)

What kinds of business decisions, besides advertising dollar decisions, can tracking leads help with? (20:11)

Utilizing lead tracking to understand customer preferences, foster community relationships, and identify long-term trends for informed business decisions.(24:54)

Avi Kumar’s Information.

Phone: +1408-550-3275
Email: avi@invisibleppc.com
Email: avi@kuware.com
Website: https://invisibleppc.com/
Website: https://kuware.com/
Linkedin: https://www.linkedin.com/in/avikumar/
FB: https://www.facebook.com/avi.kumar.usa/
IG: https://www.instagram.com/kuware.inc/
YT: https://www.youtube.com/channel/UCRBmWmEh8Zaqqx-hr-YL_Dw
LinkedIn: https://www.linkedin.com/in/avikumar/

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books