Susan Schmidt Bryant, a CPA and certified tax planner, shares her expertise on accounting, tax strategies, and maximizing profits for business owners. She emphasizes the importance of using accounting records to make informed business decisions and the value of implementing value pricing and subscription pricing models. Susan also discusses the challenges business owners face in finding the right accountant and the benefits of investing in a strong accounting function. She provides insights on setting pricing based on value and positioning, as well as the psychology of buyers in relation to pricing. Overall, Susan's passion lies in helping entrepreneurs build and grow their businesses.

• Use accounting records to make informed business decisions and drive profitability.
• Consider implementing value pricing and subscription pricing models to better align pricing with the value provided.
• Invest in a strong accounting function to alleviate stress and free up mental capacity for strategic business activities.
• When hiring, focus on finding individuals who align with your company's culture and values, and ensure they have the necessary skills and qualifications.

• 00:00 Introduction and Background
• 05:52 Using Accounting Records to Drive Business Decisions
• 09:19 The Psychology of Buyers and Pricing
• 13:15 Determining Pricing Based on Positioning
• 15:40 ROI in Hiring and Employee Performance
• 24:30 Accounting as an Opportunity Center
• 28:07 Challenges in Finding the Right Accountant
• 32:25 Expectations from an Accountant
• 36:24 Giveaway and Contact Information
• 37:18 Conclusion

Pete Sena, a pioneering entrepreneur, co-founded Digital Surgeons, building his career on developing cross-functional teams for Fortune 50s and startups alike. He's a forward-thinking thought leader with expertise spanning from branding to Web3 technologies, attracting 33k Twitter followers and 4.2k on Medium. Dedicated to academia, Pete mentors at Yale and acts as an entrepreneur-in-residence at the University of Connecticut. He hosts the podcast "Forward Obsessed", exploring business and tech insights. Originating from a dorm-room startup, he built District, a CT-based tech campus, and guided startups to success. Now, Pete focuses on AI's societal impact, inspiring future entrepreneurs.

In this episode, Rick Meekins interviews Pete Sena about marketing and branding. Pete emphasizes the importance of differentiation in marketing and shares the ACT-MVE formula for effective marketing. He also discusses common mistakes and missteps in marketing and the need for companies to maintain a connection with their customers as they grow. The conversation highlights the significance of creativity, curiosity, and customer-centricity in successful marketing and branding strategies. Pete discusses the importance of design in creating a better experience for customers and employees. He emphasizes the role of culture in driving innovation and highlights the key factors of intrinsic motivation: purpose, autonomy, and mastery. Pete also explores the concept of internal marketing and the need for alignment between the internal and external narratives of a company. He shares examples of how small experiences and moments can have a significant impact on employee engagement and buy-in. Finally, he discusses the shift from ego-driven leadership to servant leadership and the importance of personal growth as a leader.

• Design plays a crucial role in creating a better experience for customers and employees.
• Culture is a key driver of innovation and success in organizations.
• Intrinsic motivation is fueled by purpose, autonomy, and mastery.
• Internal marketing is essential for aligning the internal and external narratives of a company.
• Small experiences and moments can have a significant impact on employee engagement and buy-in.
• Servant leadership focuses on serving the team and fostering a sense of community.
• Personal growth is an ongoing journey for leaders.

• 00:00 - Introduction
• 02:32 - Marketing Mastery
• 09:30 - Common Mistakes in Marketing
• 23:30 - Maintaining Customer Closeness
• 25:58 - Intrinsic Motivation: Purpose, Autonomy, Mastery
• 34:09 - Selling the Mission Internally
• 39:12 - Continuous Personal Growth in Leadership
• 43:27 - Servant Leadership

In this episode, Rick Meekins interviews Dave Robinson about the power of mindset and how it can positively impact leaders and their companies. Dave explains that our stories and beliefs shape our view of ourselves and the world, and that story work can help analyze and deconstruct these narratives. He discusses the importance of breath work in regulating our physiological state and how it can help us access the parasympathetic nervous system for healing and decision-making. Dave also shares examples of how story work has helped his client’s overcome trauma, improve their performance, and find clarity in their lives.

Takeaways

• Our stories and beliefs shape our view of ourselves and the world.
• Story work can help analyze and deconstruct these narratives.
• Breath work can regulate our physiological state and access the parasympathetic nervous system for healing and decision-making.
• Story work can help individuals overcome trauma, improve performance, and find clarity in their lives.

Chapters

• 00:00: Introduction and Overview
• 02:03: The Positive Impact of Story Work on Leaders
• 08:22: The Benefits and Misconceptions of Breath Work
• 12:46: The Integration of Breath Work and Story Work
• 21:24: Helping Leaders Find Clarity and Direction
• 25:40: A Client Example: Overcoming Emotional Distractions
• 29:13: The Volatility of Running a Company and the Importance of Mindset
• 31:29: The Ripple Effect of Positive Mindset and Story Work
• 38:54: Facing Fear and Creating a Positive Impact