Father's Day is coming and it is the last big gift-giving occasion before Christmas. Generally speaking its not as big as big as Mother's Day in terms of spend, but it's still significant and it is definitely worth exploring.

Today I’m going to share 12 marketing ideas for you in your business when it comes to Father's Day.

Let’s Dive In

[00:00] Father’s Day is Coming

[02:02] #1 Highlight what collections you have for Father's Day

[02:58] 2024 Trending Categories for Father's Day

[05:47] #2 Curate Gift Bundles

[07:34] #3 Gift Guides

[08:09] #4 Emphasize Personalization

[08:51] #5 Introduce New Products

[09:40] #6 Lean into Dad and Grandad Personalized Items

[10:31] #7 Engage Wholesale Clients

[11:06] #8 Special Promotions

[11:40] #9 Additional Father's Day Incentives

[12:24] #10 Keep an eye on seasonal inventory

[13:37] #11 Giveaway Competitions

[15:40] #12 Promote Gift Cards

Get all the details on our website at https://www.resilientretailclub.com/podcast-episode/12-essential-fathers-day-marketing-tips-for-your-product-business/

How do you find managing cash flow in your business?

If it is something that comes to you easily, you may be surprised to hear that you are definitely in the minority.

If you're one of the people who feels like cash flow is stressful and everybody else has it figured out, then I can promise you it is not the case.

Over the last few weeks, I have spent some time talking to retailers one-on-one about how they manage their cash flow in their business. And it has been absolutely fascinating

If you are feeling like cash flow is a bit stressful I want to let you know that there is a way forward, it is possible to have a business where you can feel in control of your cash flow. I'm working on a new service that I will be launching later in the year. If you would like to learn more as details are released please sign up for the waitlist. https://futureretail.lpages.co/feel-good-business/

Let’s get into this episode:

[00:00] 5 Truths About Cash Flow in Retail

[02:54] What is cash flow exactly?

[04:40] What does good cash flow management look like?

[06:56] What does it look like when you don't have a handle on your cash flow?

[08:54] 5 truths about cash flow management that I learned from retailers

[09:06] Truth #1: If you are feeling in control of your cash flow, then you are in the minority.

[09:58] Truth #2: Everyone believes that everyone else is managing their cash flow better than they are.

[11:26] Truth #3: Your accountant might not be giving you all the services you need to manage your cash flow.

[12:33] Truth #4: Retailers have a lot of information, but they don't always know what to do with it (Or how to take action based on the information)

[14:08] Truth #5: Retailers want to know how do they compare to everyone else or at least understand how other retailers are managing their cash flow.

[15:02] This is what I want you to take away from my cash flow research

Get all of the details and resources on our website at: https://www.resilientretailclub.com/podcast-episode/5-truths-about-cash-flow-in-retail/

Creating content for our businesses, love it or hate it, it is part of the everyday life of a small business owner. But how do you do it in a way that doesn't suck all of the joy and fun out of the process?

In this episode, I'm joined by Char Dixon. Char is the founder of Loudmouth Content. She also has a really in-depth background in the retail industry and a whole host of knowledge about what it takes to market and promote your product business in a way that feels joyful, fun, and without the overwhelm.

This episode has a lot of actionable tips for your business so let's dive in.

[00:00] Social Media Content Creation Secrets for Retailers with Char Dixon from Loudmouth Content

[01:50] Welcome Char Dixion of Loudmouth Content

[04:48] How do you think people should be optimizing it or making the most out of their content to make sure it's pulling its weight?

[08:10] How do we make our own headlines?

[10:36] How can you use content to move people through the sales process?

[13:02] What type of digital content fits each phase of the buyer's journey?

[15:29] How do you create content that builds community and connection?

[21:21] Tips for streamlining content creation for small businesses.

[24:50] How do you measure the success of your content?

[27:32] Where to find out more about Char Dixon at Loudmouth Content

Want to learn more about content creation? Check out these other episodes.

169: Strategic Content Production And Youtube With Matthew Hughes

170: All Things TikTok With Penny Walker

Get all of the resources on our website at https://www.resilientretailclub.com/podcast-episode/social-media-content-creation-secrets-with-char-dixon/