Episodes

  • Please Tell Me I'm Wrong

    Please Tell Me I'm Wrong
    Jul 16 2024
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of encouraging opposing opinions and diverse perspectives as marketing leaders. They highlight how being in an echo chamber can limit growth and innovation, and how seeking out different viewpoints often leads to better ideas and opportunities. They also share tips on fostering an environment that encourages dissent and constructive feedback, such as leading by example and using structured frameworks like the Six Thinking Hats. The conversation emphasizes the value of inviting dissension and disagreement to improve marketing strategies and ultimately succeed in the marketplace. The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 mins
  • The Importance of Firing Good Customers

    The Importance of Firing Good Customers
    Jul 9 2024
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losing money on servicing legacy accounts, sometimes the best option is to let them find another provider. Each business's target customers will go through lifecycles and maturation phases, meaning it is natural for businesses to phase out customers that fit the old model but not the current ideal profile. Further, knowing numbers like margin and opportunity costs can be key in determining the fit of each customer with our businesses. Sometimes we just have to recognize that it's not them, it's us! The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 mins
  • Are You Being Intentionally Inefficient?

    Are You Being Intentionally Inefficient?
    Jul 3 2024
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of always striving for efficiency and optimization, and instead explore the many benefits of intentionally taking risks and experimenting. Marketers grow the most when they are making mistakes and to actively learning from them. How are you optimizing inefficiency and planning for failure? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 mins
  • The Future of SEO, Part IV: Capturing Video

    The Future of SEO, Part IV: Capturing Video
    Jun 25 2024
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting with video! How should SEOs be thinking about showing up on TikTok and YouTube rather than simply looking at appearing on Google? Should influencers on video-centric platforms play a part in our SEO playbook? If we have high-quality, valuable content how do we go about optimizing it to get traffic? All that and way more on today's episode--and, of course, the video for this episode is on Youtube! The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 mins
  • The Future of SEO, Part III: Are We Back to Backlinking?

    The Future of SEO, Part III: Are We Back to Backlinking?
    Jun 18 2024
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving and quality continues to be more important than quantity. They debunk outdated tactics such as press releases, blog comments, and directory listings, and instead recommend building relationships with authoritative websites and partnering with local media outlets or businesses in the same niche. They also highlight the need for specialized SEO expertise and the use of SEO tools to evaluate backlinks. The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 mins
  • The Future of SEO, Part II: Getting the Picture

    The Future of SEO, Part II: Getting the Picture
    Jun 11 2024
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's evolving visual search and the opportunities it presents for savvy digital marketers. The conversation highlights the importance of optimizing images for search, including using descriptive file names, alt text, metadata engineering, and high-quality original images. It also emphasizes the need for brands to focus on their overall brand experience and values to stand out in visual search. What does the future of visual search look like? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 mins
  • The Future of SEO, Part I: Technical (on-page) SEO

    The Future of SEO, Part I: Technical (on-page) SEO
    Jun 5 2024
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to share her insights on the evolving landscape of technical SEO (on-page SEO). From summaries to how results are curated, is there anything artificial intelligence isn't touching? Are the tried and true principles of SEO being shaken, or should we continue to focus on fundamentals like alt tags, schema markup, internal link structure, and so on? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 mins
  • Your Key to Career Advancement with Peggy Klaus

    Your Key to Career Advancement with Peggy Klaus
    May 21 2024
    One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Peggy Klaus, author of the books BRAG! and The Hard Truth About Soft Skills. Peggy differentiates between "bad bragging" and "good bragging," as she shares how to effectively convey accomplishments and successes. She introduces the concepts of planning our Brag Bites, Brag Bags, and Bragalogues to share victories and achievements in engaging and conversational ways. Preparation and practice are crucial to effectively impact any audience, especially when the topic is as delicate as self-promotion. For anyone struggling with imposter syndrome or who is unsure how to effectively share their wins with higher-ups, this conversation is a must listen! The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 mins