• The Rise of B2B Influencing (w/ Disha Nayak)

  • Jul 9 2024
  • Length: 45 mins
  • Podcast

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The Rise of B2B Influencing (w/ Disha Nayak)

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  • Summary

  • Disha Nayak, CEO of Gigl, discusses the company's mission to help brands and creators connect and launch successful social media campaigns. She shares her journey from being a content creator to founding Gigl and highlights the challenges faced by creators in building brand partnerships. Disha emphasizes the importance of authenticity and relevance in influencer marketing and advises brands to give creators creative freedom while still aligning with brand goals. She also discusses the role of AI in Gigl's matching process and streamlining marketing processes. Disha touches on the emergence of B2B influencing and the power of storytelling in building communities.
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