• The Rules of Persuasion ft. Carlos Alvarenga

  • Mar 12 2024
  • Length: 57 mins
  • Podcast

The Rules of Persuasion ft. Carlos Alvarenga By cover art

The Rules of Persuasion ft. Carlos Alvarenga

Listen for free

View show details

  • Summary

  • We’re excited to talk with Carlos Alvarenga, author of The Rules of Persuasion, How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive. Carlos reveals how he translated Aristotle's principles of persuasion to modern media (e.g., movies and rap music) to make his advice more accessible. He also explores his definition of persuasion, how Donald Trump's presidential campaign created a powerful loyalty from his audience, and the concept of chemistry in communication.
    Show more Show less
activate_primeday_promo_in_buybox_DT
Show more Show less

What listeners say about The Rules of Persuasion ft. Carlos Alvarenga

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available