🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

It’s one of the best kept secrets when it comes to using your podcast to sell..

The headline here is: B2B podcasts are dead.

1) They are boring

2) They don’t help you sell

This format is a great way to promote your business – and more importantly, your skills and expertise – while also creating valuable content for your audience and network.

📌 Jump In Here:

(0:00) - Teaser

(0:54) - B2B podcasts are dead

(1:18) - The easiest way to create a B2B podcast

(2:12) - Featuring the “big 3”

(3:52) - Interview your clients

(5:09) - The difference

(6:51) - Our OWN content strategy

(7:35) - Prospect education at scale

(8:23) - The point of it…

(8:53) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

In this week's episode, I sit down with my client, Elena Ciccotelli to chat about her podcast "EVs For Everyone" -- and how she's utilizing her podcast to level up her digital presence and content!

Elena runs an interview-based podcast -- which gives her a unique perspective on what it takes to create an episode -- as well as the value that guests can bring to your program.

Elena also dives into her podcasting journey and shares why she left her 9-to-5 to pursue her project full time!

Additionally, we dive into what it takes to make a successful B2B podcast, how to make interview-based content work, how you can "cut out the noise" and much more!

📌 Jump In Here:

(0:00) - Introduction

(0:50) - Episode beginning

(1:10) - What is your podcast? What is it about?

(4:24) - How do you look at podcasting for a business?

(5:56) - “Collaboration is mission critical”

(10:01) - The key to “cutting out the noise” in B2B

(11:51) - Podcasting’s “time element”, legacy-building

(13:09) - Podcast KPIs

(14:42) - You have to be willing to reinvent yourself

(15:47) - Taking the next step with your content

(17:24) - Episode wrap-up and where you can find Elena

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me: https://calendly.com/podcastprinciples/discover

Meet my good friend, Jake Alexander! Him and I have been working together for the better part of a year on his podcast, “Bizpirations”.

Jake followed our strategy to a tee – and right now, is already quickly approaching 1,000 subscribers.

This episode gives you a sneak peek into his process as well as a behind-the-scenes look at his YouTube strategy that has grown his profile substantially in just a short amount of time.

📌 Jump In Here:

(0:00) - Introduction

(1:24) - Episode beginning

(2:48) - Why was the visual component so important to you?

(6:42) - What made you want to start?

(9:03) - Investing in some help for your podcast

(11:15) - Figuring out who you’re right for

(12:45) - Jake’s POV on focusing more on the guest

(15:46) - Learning about post production and interviewing

(20:04) - Jake’s expectations for YouTube initially

(22:55) - “Zoom podcasts”

(25:46) - The internet is video-driven now

(26:39) - Jake’s level of quality

(28:29) - Tips for YouTube

(30:36) - Issues with guest promotion

(35:13) - Jake’s business evolution + the podcast’s impact

(38:48) - Some final thoughts

(40:03) - “Was starting the podcast worth it?”

(41:15) - Where you can find Jake and how to connect w/ him

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

If you are selling online - you need you get your a** on camera.

Not only is it going to help you convert - it's going to put you head and shoulders above the competition - you know, everyone else that is too scared to put their face (and their personality) out there.

Give people more to chew on when they are shopping around.. don't leave any question marks about your expertise, or who you are..

🔎 Navigate Here:

(0:00) - Teaser

(1:08) - How soon can I start a podcast? (The benefits)

(2:36) - If you sell something on the internet..

(4:21) - What do people want??

(5:09) - Look at the biggest personal brands in the world

(6:21) - Create transformations without you even being there..

(7:04) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

In addition to being the founder of Podcast Principles, I’m a podcast coach.

It’s a new (but sometimes necessary) service that aims towards educating and informing clients on how this relatively new media works – how to manage a podcast, run it week in, week and most importantly: how to make it successful.

In this short excerpt from my conversation with Matt Farnsworth, I give a little insight into what I do for my clients and how a podcast coach can help you make your project a reality.

Check out more from Matt Farnsworth here 👉 https://www.youtube.com/@MattFarnsworth

🔎 Navigate Here:

(0:00) - Teaser

(0:53) - What are the best practices for a new podcaster?

(1:59) - How podcasts build touchpoints, storytelling

(4:41) - Your audience’s funnel

(5:38) - Content is the future

(8:41) - The power of niche

(10:42) - Leveraging personality and being “face to face”

(12:15) - Should you give away info for free?

(14:53) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

It’s one of the most foundational questions creators ask themselves before they launch: should I even start?

And look, we get it.

But there shouldn’t be a thick fog-of-war when it comes to undertaking a project like this..

This episode gives you a sneak peek into what we see as podcast coaches – how to be effective with your content – save time, and MONEY!

🔎 Navigate Here:

(0:00) - Teaser

(0:57) - Is the “interview podcast” dead?

(1:54) - Introduce.. Co-hosting

(6:23) - Using your podcast to grow your business

(9:13) - Sully’s experience with business development podcasts

(14:44) - How do you actually start your podcast?

(17:51) - Perfectionism

(24:19) - “Try before you buy”

(27:12) - Rushing your podcast launch

(29:34) - Experience before paying for a coach

(32:47) - Your podcast goals and the parasocial power of a pod

(36:35) - Building your recording “tolerance”

(37:42) - Don’t be scared

(41:34) - You never know, the importance of video

(43:45) - Get your head out of your butt!

(45:19) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

It’s one of the biggest questions that creators we work with face: “Should I start?”

And guess what? That answer may be “no”.

Regardless, I set the table for what it looks like when you’re in a good position to start a podcast (and there are a few different situations I look into).

🔎 Navigate Here:

(0:00) - Introduction

(1:04) - How do you know when to start your podcast?

(2:08) - The “audience first” approach

(3:28) - The “podcast first” approach

(4:30) - Develop your audience AND podcast

(6:20) - BOTH

(7:01) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

One of the biggest advantages that having a podcast (or even video content) brings is it's ability to build "parasocial relationships".

Similar to the affection you may feel for Brad Pitt, Jennifer Lawrence or Pedro Pascal -- this ability to get close to your audience *without even being there* is the main value-add that I'm exploring in this episode.

As usual, I'm keeping this short and sweet - so at least tune in to get a better understanding of this dynamic and how it can save you time and effort - if you have an personal brand or an online business.

🔎 Navigate Here:

(0:00) - Teaser

(0:59) - Introduction to “parasocial relationships”

(2:20) - This is what makes people buy

(3:03) - Find your opinions

(3:58) - If you’re already creating content…

(6:12) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop