🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

It’s time. We need to change what the title “Social Media Manager” means.

Why?

Because digital marketing and video content demands more than being simply “managed”. You need a creator, a collaborator – someone that is going to take your content, campaign, or brand to the next level.

But why don’t we take it a step further.. Why do we need to have these people do so much while specializing in so little?

In this episode, I’m going to explain to you the difference between having legit content strategy – and simply checking the boxes..

📌 Jump In Here:

(0:00) - The “manager revolution”

(0:48) - Identifying “what doesn’t work”

(1:38) - You need creation + curation

(3:48) - Creation

(4:21) - Curation

(5:46) - The big problem here

(7:25) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

Once upon a time, I got a little bit of business advice from the man himself, host of 'Ridiculousness', Rob Dyrdek's Fantasy Factory and Rob and Big -- Rob Dyrdek!

What you may not know .. In addition to his television ventures, Dyrdek is a serial entrepreneur, founding several businesses through his venture studio, Dyrdek Machine, including Street League Skateboarding and Superjacket Productions (now Thrill One Media).

He sits down with me briefly to discuss Podcast Principles, delivering creative services and more..

📌 Jump In Here:

(0:00) - Teaser

(1:19) - Start of the interview

(4:21) - “What’s been your biggest challenge?”

(5:08) - “It’s a personal business”

(7:17) - Creative services point back to the founder

(11:07) - In business, you don’t know what you don’t know

(18:02) - “Defining” your life and “envisioning your next version”

(19:58) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Rome wasn’t built in a day – and neither was your brand or business. Guess what?

Your podcast or video content is no different.

Look, we’re all on this journey to establish more authority for our brand or business, to drive more leads and extend our influence further and further. The how? That’s the difficult part and something that I’m trying to figure out myself on my own content journey.

There were plenty of times I thought my podcast content made me look like the man, when it really didn’t.

I thought I was really standing out, but I wasn’t.

What changed?

I got a bit of feedback – well, some harsh criticism that sent me down a little path of self-reflection.

Criticism is crucial, lemme tell you why 👇

📌 Jump In Here:

(0:00) - Teaser

(1:01) - The best piece of business advice I’ve ever gotten

(3:52) - Why video quality is so important

(5:35) - This doesn’t happen overnight

(7:23) - What do the professionals think?

(9:28) - It’s all about how you process feedback

(10:12) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

In the third installment of my three-part series on how to turn text content into video content – I explore another way that you can take traditional content and convert it into media that books calls, develops leads and helps you close sales.

This week, I cover the classic case study – and explain how one simple adjustment can make all the difference when it comes to communicating your impact as an individual and a business.

📌 Jump In Here:

(0:00) - Teaser

(1:13) - Using case studies to BOOK calls

(2:38) - 1st step, client selection

(3:32) - “More case, less study”

(4:17) - The before and after story

(6:01) - Drop the “company mentality”

(7:14) - Use this content in multiple forms

(8:29) - What will this content do?

(11:58) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

In today’s digital world, blogs are becoming less and less effective for B2B content marketing.

Maybe you just started one – or have had one for years. The question is, how can you use that content you’ve already spent time on in a new way?

You’ve known me long enough (I’m guessing) that you’ll already know my answer: it’s video!

People often don’t realize that blog posts are fantastic starters for a podcast episode, or even a short video on the topic you choose.

In this second installment of my three-part series on how to turn text content into video content – I dive into why you should be making this transition with your blog and what benefits it will bring you in the future.

📌 Jump In Here:

(0:00) - Teaser

(0:56) - Blogs and being a B2B consumer

(1:53) - Reason #1, it works!

(2:53) - Reason #2, it reflects modern consumer behavior

(3:21) - We’re all B2C consumers

(5:01) - Reason #3, repurposing

(7:41) - Getting your production

(8:28) - The last crucial step..

(9:31) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

It’s that classic problem that B2B content suffers from..

It’s a bit boring.

This week’s episode is the first of a three-part series on how to turn text content into video content.

To start, I’m going to show you how you can turn your FAQ section into content that will not only drive leads – but also content that your prospects and clients will actually consume.

📌 Jump In Here:

(0:00) - Teaser

(1:01) - The B2B problem

(2:20) - How to take your FAQ section to the next level

(3:03) - Implementing a video FAQ section

(4:48) - Step one…

(6:11) - Your FAQ can be content

(7:17) - Reaching people where they’re at

(9:34) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

When it comes to coaching, consulting, B2B and small business – LinkedIn is undoubtedly the king.

Here’s the issue though: Nobody agrees on how to leverage and utilize it for maximum success.

In this week’s solo episode, I dive into my LinkedIn strategy – how I bring leads in, use video and most importantly – how you can do it, or even get started yourself.

Yes, that’s right, a podcast or even simple clip content doesn’t need to be a mirage anymore. It’s within your grasp.. And I break it down for you in this short little video!

📌 Jump In Here:

(0:00) - Introduction

(0:52) - How should you do LinkedIn lead gen?

(2:59) - What do you need?

(3:45) - Engagement

(4:48) - The podcast effect

(5:28) - How do you bring leads in?

(6:42) - Three big factors

(9:49) - Just start with this…

(10:47) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

In this week’s episode, I’m giving you a special sneak-peek into one of my coaching session w/ Gabe, one of my clients.

If you’re a founder, coach or consultant you’ll see what we offer and what podcast coaching actually looks like.

Best of all, you get some tips tricks and actionable advice if you’re looking for some extra game 😉

📌 Jump In Here:

(0:00) - Introduction

(0:33) - Outsourcing editing

(5:07) - The value of alignment

(6:25) - Interview and guest quality

(12:36) - Hiring and establishing your system

(15:11) - Delegation, running your production team

(21:33) - Data and analytics

(27:43) - Solo and clip content

(32:42) - SEO, having a website for your podcast

(40:08) - Vetting editors

(45:49) - Call wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop