🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

Creating successful content with your audience is never a simple thing - and don’t believe anybody that tells you otherwise.

In this week’s episode, I break down how my company’s own strategy to content creation and marketing has evolved over time.

I also talk about repurposing smarter and what you can do to get the most out of your content – from saving you time, to growing your audience share.

📌 Jump In Here:

(0:00) - Introduction

(0:30) - Repurposing and what makes it successful

(1:13) - Pick your platforms

(2:32) - Using content in more than one way

(3:36) - What it all comes down to

(4:18) - How we do it

(6:13) - The best repurposing strategy

(7:10) - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

It’s one of the best kept secrets when it comes to using your podcast to sell..

The headline here is: B2B podcasts are dead.

1) They are boring

2) They don’t help you sell

This format is a great way to promote your business – and more importantly, your skills and expertise – while also creating valuable content for your audience and network.

📌 Jump In Here:

(0:00) - Teaser

(0:54) - B2B podcasts are dead

(1:18) - The easiest way to create a B2B podcast

(2:12) - Featuring the “big 3”

(3:52) - Interview your clients

(5:09) - The difference

(6:51) - Our OWN content strategy

(7:35) - Prospect education at scale

(8:23) - The point of it…

(8:53) - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

In this week's episode, I sit down with my client, Elena Ciccotelli to chat about her podcast "EVs For Everyone" -- and how she's utilizing her podcast to level up her digital presence and content!

Elena runs an interview-based podcast -- which gives her a unique perspective on what it takes to create an episode -- as well as the value that guests can bring to your program.

Elena also dives into her podcasting journey and shares why she left her 9-to-5 to pursue her project full time!

Additionally, we dive into what it takes to make a successful B2B podcast, how to make interview-based content work, how you can "cut out the noise" and much more!

📌 Jump In Here:

(0:00) - Introduction

(0:50) - Episode beginning

(1:10) - What is your podcast? What is it about?

(4:24) - How do you look at podcasting for a business?

(5:56) - “Collaboration is mission critical”

(10:01) - The key to “cutting out the noise” in B2B

(11:51) - Podcasting’s “time element”, legacy-building

(13:09) - Podcast KPIs

(14:42) - You have to be willing to reinvent yourself

(15:47) - Taking the next step with your content

(17:24) - Episode wrap-up and where you can find Elena

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop