In this episode of the SEO Insider, Joy Hawkins gives an inside look into all things SEO. Whether you're a seasoned professional or new to the digital marketing realm, tune in to gain insights and strategies that can transform your approach to SEO. Also, don't miss out on learning from the best in the business at Local U. Joy highlights their upcoming events in Detroit in June and New York in September. Tickets to Local U are only $300, compared to the usual $900!

Links Mentioned:

Local U

On this episode of the SEO insider, Gyi Tsakalakis joins Seth in discussing various aspects of local search and SEO strategies. Seth and Gyi discuss legal SEO, with Gyi recounting an instance where they deliberately triggered a manual action by Google after they built a test site with unnatural links. They also touch on best practices in link building, from risky practices like buying links from spammy domains to more benign methods like sponsoring local community events.

The pair discuss the importance of local visibility, share of local voice, and the role of LSAs (Local Services Ads) in local search results. They emphasize the need for law firms to focus on user experience, reviews, and engagement with platforms like Google.

Gyi highlights the significance of having a site that capitalizes on the ability to rank whenever possible through link building. He suggests that firms should reconsider consolidating pages if it affects their visibility for target queries.

Links Mentioned

Local U

It’s Goog Enough!

Subscribe to the SEO insider to delve into nuanced SEO strategies tailored to the specific challenges and opportunities presented by local search for law firms.

In this video, Colan advises listeners that when it comes to SEO, “there's relevance, distance, and prominence. And I think as a strategist, at the end of the day, everything you do, really has to align with one of those three buckets.” Colan provides detailed and relevant advice for law firms looking to grow, suggesting the Jepto tool to help optimize your businesses’ service areas. Seth and Colan also discuss Local U, which is a local search educational seminar that Sterling Sky runs, encouraging listeners to attend June 24th in Detroit.

The two enter into a wide ranging SEO discussion, covering some helpful tactics and best practices, specifically when it pertains to law firm SEO. They discuss the magic number of 10 GBP reviews and how that relates to ranking, as well as a businesses 1-5 star rating and how that comes into play. They also discuss the relationship between paid ads and organic ranking, google’s updates and ever changing landscape, being “filtered” by Google, and more!

Links Mentioned

Jepto: GBP category/services research tool - https://www.jepto.com/gbp/discovery

LocalU details - https://localu.org/localu-events-in-2024/

Join Seth Price and Luis Scott, Founder of the 8 Figure Firm, as the pair take a deep dive into scaling your law firm. The episode answers top-of-mind questions as law firm owners look to build their practice, including:

• What are the biggest obstacles law firms face when trying to scale to the next level?
• What are the costs and benefits of a virtual, hybrid, versus an in-person office?
• What should lawyers STOP doing that is causing damage to their firm’s potential growth?

From navigating obstacles to fostering a culture of growth, Luis and Seth share their firsthand experiences and insights into building and scaling legal practices. Tune in and discover key strategies, from principles of effective leadership and delegation to tactics for ensuring optimal employee performance.

Subscribe now to continue unlocking more strategies for growth.
#LawFirmScaling #LeadershipInLaw #VirtualWork

For more information on the 8 Figure Firm: https://www.8figurefirm.com/

Seth Price is joined by Glen Lerner of the renowned Lerner and Rowe law firm, as well as Gabriel Stiritz, CEO of Lexamica, a lawyer referral management platform that the two have partnered to bring to market. The platform is designed to help law firms both big and small as they send out and receive referrals. Instead of sending a referral to a firm and never hearing whether a case was settled or receiving a referral fee due to a lack of transparency, Lexamica is built so that law firms can track the referrals they send and receive, ensuring that important cases do not slip through the cracks, and that firms get financially compensated in a timely manner for their referrals.

On the newest episode of the SEO Insider, Seth Price is joined by Adam Warren of Open Jar Marketing. Seth and Adam discuss the best marketing strategies to reach a target audience in the modern age, with digital and social media joining the ranks of TV and Radio as potential channels that should be utilized. Seth emphasizes the importance of SEO due to less people calling and buying directly from TV ads, while Adam highlights that traditional media still have their place in the perfect “cocktail” that is a fully developed marketing strategy.

On this episode of The SEO Insider, Seth Price interviews Pooya Abka, co-founder and CEO of Intaker. The two take a deep dive into all things intake. They touch on the evolution of live chat, how AI will impact intake, the history of intake over the years, what the goals of intake are, as well as how Intaker differentiates itself from other intake focused companies by being “bold and smart.”

Pooya also discusses his journey founding Intaker with his business partner. The idea spun out from another startup where they were working on Natural Language Understanding (NLU) projects, which is the sort of technology used in Siri and Alexa. Now, Intaker services over 1000 firms.

#Future #AI #SEO

In this episode of the SEO Insider, Seth interviews Cameron Herold, Founder of the COO Alliance. Cameron dives into the strategies he leveraged to grow the alliance from a simple meeting of 10 COOs into what it is today. He also discusses how the relationship between a highly entrepreneurial CEO and a COO is similar to a personal marriage in that it requires open lines of communication, collaboration, trust, and effort.

Seth questions Cameron on the successes he has seen from an operational perspective as well as the areas where he has seen firms mess up. Cameron illustrates these points with case studies from companies he has coached. Cameron also details how companies should dedicate time to playing with AI tools to stay ahead of the curve as the new tech booms.