• How to Get Better Results with Comprehensive SEO Strategies: The SEO Mad Scientist Episode 11
    Jul 12 2024

    🔬 Read the Full Test: https://web20ranker.com/seo-test/how-strong-is-the-impact-of-citations-and-signals-in-map-rankings/


    🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/


    🛠️ Tools We Used in Testing:

    Local Viking: https://localviking.com/

    SERPResults: https://serpresults.com/


    Products Discussed...

    Custom Signals: https://web20ranker.com/custom-link-building/


    Welcome to the SEO Mad Scientist podcast, where we dive deep into testing SEO theories so you don't have to!


    In this episode, Mike dives into our latest test to uncover "How effective is landing page optimization for your GBP listings?" Discover how we set up our test website, analyze GeoGrid data, and see the impact of on-page optimization on local SEO rankings. Mike also explores the role of AI-generated content, the correlation between brand terms and rankings, and the influence of small business-related keywords.


    00:00 Introduction and Lack of Major Updates

    01:28 The Importance of Single Variable Tests

    03:18 The Impact of On-Page and Listing Optimization

    06:03 The Value of Proper Optimization and Branding for Listings

    08:21 The Effectiveness of Custom Signals

    11:06 The Changing Landscape of SEO

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    12 mins
  • Enhance Local SEO w/ AI Content, On-Page SEO & Competitor Insights: The SEO Mad Scientist Episode 10
    Jun 19 2024

    Highlights From Episode 10 - The SEO Mad Scientist:

    • The episode explores the impact of AI-generated content on Google Business Profile (GBP) rankings, highlighting a test where AI-created landing page content significantly influenced local SEO performance.
    • A detailed analysis reveals the role of competitor parity and domain changes in SEO strategies, showing how these factors affect rankings and the importance of content structure and headings.
    • The findings emphasize actionable insights and tips, including optimizing content beyond competitor metrics, understanding the importance of organic and local SEO alignment, and the impact of on-page updates on search engine visibility.

    Read the full GBP Landing Page Onsite Test here: https://web20ranker.com/seo-test/google-business-profile-website-url-impacts/

    🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

    🛠️ Tools We Used in Testing:

    Local Viking: https://localviking.com/

    SERPResults: https://serpresults.com/

    Products Discussed:

    On-page SEO: https://web20ranker.com/perfect-on-page-seo/

    SEO Discussion: Mike Milas

    0:00 Test introduction

    01:00 Impact of AI-generated content tests

    02:20 Effects of keyword-targeted content

    03:40 Increasing competitor parity metrics

    04:42 Heading changes on SEO rankings

    06:58 Ranking impact of changing the domain

    10:45 Organic rankings impact on local rankings

    14:07 Considerations for Competitor Parity

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    21 mins
  • How On-Page SEO Impacts Local Rankings & Listing Impact on Organic Rank: SEO Mad Scientist Episode 9
    Jun 6 2024

    Highlights From Episode 9 - The SEO Mad Scientist:

    • Mike explained how the team structured the test website and GBP listings to measure the impact of landing page optimization.
    • He discussed the crucial role of AI-generated content and semantic optimization in enhancing content relevance and search results.
    • Mike emphasized the unexpected yet substantial impact of small business-related keywords and brand terms on website rankings and local SEO performance.

    Read the full GBP Landing Page Onsite Test here: https://web20ranker.com/seo-test/google-business-profile-website-url-impacts/

    🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

    🛠️ Tools We Used in Testing:

    Local Viking: https://localviking.com/

    SERPResults: https://serpresults.com/

    Products Discussed:

    On-page SEO: https://web20ranker.com/perfect-on-page-seo/

    SEO Discussion: Mike Milas

    0:00 Introduction

    02:25 Initial test site setup

    03:37 Local impact of on-page optimization

    05:36 Performance after 1st major content update

    09:28 Integration of semantic triples to enhance content relevance

    11:35 Correlation with brand terms

    15:31 Ranking effects of H2 and H3 usage

    17:10 Keyword performance over time

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    21 mins
  • Correlation Between Rankings, Keywords, Citations & Custom Signals: The SEO Mad Scientist Episode 8
    May 8 2024

    Highlights From Episode 8 - The SEO Mad Scientist:

    • The team delves into the significant impact of custom signals on search engine rankings, shedding light on the key factors driving their effectiveness in boosting website visibility.
    • They explore the crucial correlation between on-page content and off-page signals, emphasizing the importance of aligning these elements for improved SEO performance.
    • The discussion on soundproofing services within the context of insulation provides valuable insights into the nuanced relationship between keywords, services offered, and search engine rankings.

    🔬 Read the Full Custom Signals Test: https://web20ranker.com/seo-test/how-strong-is-the-impact-of-citations-and-signals-in-map-rankings/

    🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

    🛠️ Tools We Used in Testing:

    Local Viking: https://localviking.com/

    SERPResults: https://serpresults.com/

    Products Discussed:

    Custom signals: https://web20ranker.com/custom-link-building/

    SEO Discussion: Mike Milas + Alex C. Barr + Danielle Windsor

    0:00 Mike Introduction

    01:52 Custom Signals results recap

    04:49 Optimization & keyword rankings analysis

    05:38 Correlation between on-page & off-page

    09:48 How citations are impacting rankings

    12:31 How website kw references push rankings

    16:39 Nuanced difference of keywords

    23:06 Impact of Onsite and Offsite SEO

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    25 mins
  • How On-Page SEO Impacts Local Rankings: The SEO Mad Scientist Episode 7
    May 1 2024

    Highlights From Episode 7 - The SEO Mad Scientist:

    • The hosts Mike and Lasha discussed the intriguing results of their recent on-page SEO test.
    • They revealed the significant impact of keyword-rich headings on local rankings and map rankings.
    • Additionally, they explored actionable strategies for optimizing website content and maximizing SEO effectiveness.

    🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

    🛠️ Tools We Used in Testing:

    Local Viking: https://localviking.com/

    SERPResults: https://serpresults.com/

    Products Discussed:

    On-Page SEO Service: https://web20ranker.com/perfect-on-page-seo/

    SEO Discussion: Mike Milas + Lasha Letiia

    0:00 Lasha Introduction (SEO Manager)

    01:00 On-Page SEO Test

    03:00 Initial Test Results

    05:20 Headings Impact Rankings?

    09:26 On-Page Changes & Ranking Correlation

    14:19 Adjustments to Content

    18:15 Exploration of PPC Keywords

    20:19 Client Accessibility & On-Site Optimization

    22:22 What’s Next in Testing

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    24 mins
  • What's Ranking in Local - Branding, Signals, PBNs & Map Embeds?: The SEO Mad Scientist Episode 6
    Apr 4 2024

    Highlights From Episode 6 - The SEO Mad Scientist:

    • As Mike, Alex, and Danielle discussed, the custom signals test on Danielle's insulation business revealed a significant impact on rankings, with competitor links and optimized listings playing crucial roles.
    • They also highlighted the importance of building a strong brand presence in conjunction with SEO efforts, citing the cumulative effect of various brand properties and references.
    • Additionally, they explored the synergy between SEO strategies and other digital marketing channels like Facebook ads and PPC campaigns, emphasizing the potential for integration to enhance overall online performance.

    🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

    🛠️ Tools We Used in Testing:

    Local Viking: https://localviking.com/

    SERPResults: https://serpresults.com/

    Products Discussed:

    Custom signals: https://web20ranker.com/custom-link-building/

    PBN Map Embeds: https://web20ranker.com/product/order-pbn-map-embeds/

    Niche Citations: https://web20ranker.com/niche-directory-citations/

    SEO Discussion: Mike Milas + Alex C. Barr + Danielle Windsor

    0:00 Introduction

    00:48 Signals Test Update

    07:33 Testing Signals Locally

    14:17 Branding and Ranking Correlation

    11:06 Tracking keywords & call sources

    17:45 Inner Pages and Rankings Correlation

    22:13 What’s in our SEO testing library

    26:13 PBN and Map Embed Updates

    32:33 Impact of Google Updates

    37:40 Citation Impact on Local Rankings

    42:27 Ranking Organically v in Maps

    44:00 Conclusion

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    45 mins
  • SEO Test Results for Pushing Local Rankings: The SEO Mad Scientist Episode 5
    Mar 27 2024

    Highlights From Episode 5 - The SEO Mad Scientist:

    • Mike and Alex delved into cutting-edge techniques for maximizing on-page SEO, emphasizing the importance of structured lists, headings, and long-tail keywords in boosting website visibility.
    • They shared insights regarding the significant impact of multimedia content, particularly YouTube videos and Google Earth, on search engine rankings.
    • They discussed exclusive findings from various SEO tests, including a GMB map embed test, providing listeners with valuable insights into the effectiveness of different strategies and techniques.

    🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

    🛠️ Tools We Used in Testing:

    Local Viking: https://localviking.com/

    SERPResults: https://serpresults.com/

    Products discussed:

    PBN Map Embeds: https://web20ranker.com/product/order-pbn-map-embeds/

    PBN Links: https://web20ranker.com/product/order-budget-network-links/

    On-page SEO Service: https://web20ranker.com/perfect-on-page-seo/

    SEO Discussion Mike Milas + Alex C. Barr

    0:00 Introduction

    04:16 Exploration of on-page optimization strategies

    08:56 Influence of YouTube Videos and Google Earth on ranking

    12:06 Impact of Structured Lists and Headings on SEO

    16:03 The Role of Long-Tail Keywords and Citations on rankings

    22:04 GMB Map Embed Test

    27:30 Impact of PBN Links and Map Embeds

    30:43 Testing the Influence of Anchor Text Links

    36:14 Testing Backlink Impact on Local Rankings

    40:00 The Value of SEO Compared to Paid Advertising

    45:00 The Importance of Testing and Taking Data

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    48 mins
  • SEO Test Updates from Our New SEO Testing Library: The SEO Mad Scientist Episode 4
    Mar 20 2024

    Highlights From Episode 4 - The SEO Mad Scientist:

    • In this episode, Mike and the team revealed the launch of our new testing library, housing all the SEO tests we've been running.
    • They emphasized the significance of relevant website content for improving SEO rankings, offering insights into crafting compelling content tailored to target audiences.
    • They uncovered intriguing parallels between Click-Through Rate (CTR) and link building impacts, offering insights into optimizing online presence to drive higher CTRs and improve SEO performance.

    🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

    🛠️ Tools We Used in Testing:

    Local Viking: https://localviking.com/

    SERPResults: https://serpresults.com/

    Products Discussed:

    Custom Signals: https://web20ranker.com/custom-link-building/

    Geo Networks: https://web20ranker.com/product/order-geo-networks/

    SEO Discussion Mike Milas + Sophie Allen + Alex C. Barr + Lasha Letiia:

    0:00 Introduction

    01:14 Launch of our testing library

    01:50 Recap of the YouTube test and initial observations of ranking movements

    06:07 Service Area Business vs. Non-Service Area Business

    07:29 Impact of link building strategies on local rankings

    11:51 Recap of recent GBP map embed test results

    14:09 Similarities between CTR and link building impacts

    16:03 GBP suspension due to engagement manipulation.

    18:33 Getting instant verification using Google Guide accounts

    22:06 Custom signals test results

    24:01 Importance of Relevant Content in your website

    27:02 Updates on the tests we did on Geo, Niche, and Brand Networks

    31:35 Testing On-Page Optimization

    42:34 Conclusion

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    43 mins