The STR Sisterhood

By: Stacey St. John
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  • Summary

  • Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!
    Stacey St. John
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Episodes
  • Balance, Brilliance, and Booming Business: Learn How Shae Duffy Masters It All

    Balance, Brilliance, and Booming Business: Learn How Shae Duffy Masters It All
    Jul 30 2024
    Ever wondered how a supermom, boss lady, and seasoned short-term rental investor seamlessly juggles booming businesses and family life? Tune into this episode to uncover Shae Duffy's inspiring journey. Discover how her supportive partner plays a pivotal role in her real estate ventures and the smart strategies she uses to balance family, work, and self-care. Shae shares her secrets to staying ahead of market trends and catering to buyer preferences, highlighting her strategic success in selling out an entire subdivision of vacation rentals. Her story is a powerful testament to resilience, strategic thinking, and the magic of collaboration. Don’t miss out—listen in for invaluable tips to launch or grow your own Airbnb empire while enjoying a happy, fulfilling life. HIGHLIGHTS AND KEY POINTS: [04:26] A short introduction about our guest Shae Duffy [06:05] How Shae got into into real estate and the short term rental world [08:32] Shae’s mindset and approach to overcoming the challenges of cold calling and door knocking in sales [12:21] Moving out of their primary home into a shop house as their first step to short-term rentals [15:46] Shae’s journey in strategically merging two separate businesses with her husband [18:41] The strategies and dynamics of balancing both a business partnership and a family life [22:43] Shae shares about her son being involved in the business and developing an entrepreneurial mindset from a very young age [26:29] Shae’s insights about the future trends and factors influencing successful short-term rentals [31:33] How Shae overcame the challenges and successfully sold a subdivision of vacation rental properties [35:28] Balancing multiple responsibilities with self-care and the benefits of fitness for stress relief and personal growth [39:20] The importance and benefits of partnerships in starting and scaling ventures in short term rentals and real estate investing [42:07] The lightning round Golden Nuggets: “I have learned over time that there are certain things that I will wait to share from an ideation perspective with my spouse, because he's going to ask me a bunch of questions. And if I don't have the answers to the questions yet, then it's not the right time to present it.” As far as how we balance business being in business together, it is helpful for us to have skill sets that overlap so that we can substitute for each other. But we also are able to identify each other's strengths and weaknesses.” “On top of beautiful interior design, which I think most of the people in the industry are aware of, that's really crucial. I think unique builds are important to places where the house, the home itself is the destination.” “I would say don't be afraid of partnerships, you still have to be smart about them, and everybody manages each other's expectations and roles. But you know, if you don't have a lot of money, or you don't have a lot of time, and usually it's one or the other than align yourself with somebody that makes up for that. And it's just so much easier to scale. And to just have a mastermind situation if you do partnership.” “I think just not being hard on yourself if you fail at something and when I reflect on all the things we've done over the years, some of our biggest aha moments and some of the doors that have opened that we never thought would open happened because we failed.” “Understanding the power of your mind, and, and learning how to utilize your mind in the best way possible, so that it works for you. In a very active and intentional way, I think it is one of the greatest skills that I have ever learned personally.” “The idea of what you focus on expands, I feel like our minds are so powerful. And that's part of why they say the power of prayer, it's setting your mind to something and believing it and speaking it into existence.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Let’s Connect! Website: duffyhomesllc.com Email:shaeduffyhomes@gmail.com
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    52 mins
  • Unlock More Direct Bookings with Diana Roberts: Website Secrets for Airbnb & Short-Term Rental Hosts

    Unlock More Direct Bookings with Diana Roberts: Website Secrets for Airbnb & Short-Term Rental Hosts
    Jul 23 2024
    Ever feel like your Airbnb website is more of an empty room than a goldmine? You're not alone, but we’ve got you covered! This episode is packed with actionable tips to transform your website from a headache to a high-converting machine. Join me as I chat with Diana Roberts, a website guru with years of experience crafting winning online presences for Airbnb and short-term rental owners. We'll tackle the critical questions that can make or break your online booking success: Must-Have Website Elements Every Airbnb Host Needs (Right Now!) Mastering Your Multi-Location Strategy: Websites for Scattered Short-Term Rentals Website Maintenance Hacks for Smooth Sailing and Happy Guests Common Airbnb Website Mistakes (and How to Fix Them FAST!) The Power of Fresh Content: How Often Should You Update Your Airbnb Website? Unlocking the Secrets of Direct Bookings: Why Tracking Website Traffic Matters (and How to Use Free Tools Like Google Analytics) Stop letting your website be a missed opportunity! Tune in and discover the secrets to building a successful direct booking website that attracts guests and keeps them coming back for more! HIGHLIGHTS AND KEY POINTS: [04:43] A short introduction about our guest Diana Roberts [07:15] Diana’s shares her experience traveling around the US in an RV [09:02] How Diana found her way into the short term rental industry [12:11] How Diana successfully runs business while pursuing a nomadic lifestyle [14:48] The allocation of responsibilities and tasks within Diana's family business [17:26] The importance of having a property and content management systems softwares [22:07] What are the critical elements for an owner or a host to consider when it comes to their website [25:11] Diana’s website set-up strategy for hosts with properties in multiple locations [27:39] What are the best ways to make sure that a website stays functional [30:24] What are the most common mistakes people make with their websites [33:19] How often should people post new content to their websites [35:05] The importance of setting up Google Analytics or tools like Google Site Kit to track detailed traffic analytics [41:49] The lightning round Golden Nuggets: “Don't wait until you get old to say you're gonna go do stuff.” “Sometimes we have a vision for what we want for our future, but we may not have all of the individual steps figured out along our journey. You have to let go, to let in.” “Patience is a virtue too. So if you're new, it's gonna take six months to a year for Google to recognize you.” “I wish I would have known my niche. Whenever I first started, I wished I would have niched. I never realized how important niching was until later on in life.” “Expect nothing. Appreciate everything.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Let’s Connect! Website:dercustoms.com
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    50 mins
  • Master the Short-Term Rental Game: Secrets from Mom Boss, Madeleine Rayford Holland

    Master the Short-Term Rental Game: Secrets from Mom Boss, Madeleine Rayford Holland
    Jul 16 2024
    Dreaming of success in the competitive world of short-term rentals? This episode is your roadmap! We delve into the inspiring journey of Madeleine Rayford Holland, a two-boy mom who crushed it as a corporate COO and is now a thriving Airbnb investor. Uncover Madeleine's secrets to building a stellar Airbnb brand, from vetting top-notch property management partners to leveraging arbitrage strategies for growing your portfolio. Discover the power of a dynamic team and the magic of networking to fuel both business and personal growth. This episode is packed with actionable tips, inspiring stories, and practical advice for short-term rental hosts of all levels. Whether you're a seasoned pro or just starting your Airbnb adventure, Madeleine's roadmap will equip you to elevate your business and create unforgettable guest experiences! HIGHLIGHTS AND KEY POINTS: [04:32] A short introduction about our guest Madeleine Rayford Holland [07:34] How Madeleine got into the short term rental space [11:17] Maintaining a consistent brand standard and its impact to guest experience [15:51] The importance carefully vetting property management clients [18:47] Madeleine’s property portfolio expansion and the benefits of arbitrage in competitive markets [24:39] How Madeleine transitioned her COO skill set and mindset into her short-term rental business [27:13] Why setting up a property management software and documenting processes are crucial [28:53] Madeleine’s dynamic team and how she found them [31:38] The value of networking and relationships in growing a business and personal growth [34:55] Working with a property designer to execute designs that evoke a sense of home and quality [40:46] The lightning round Golden Nuggets: “To scale rapidly having that big pie and there are different pieces of the pie, the property management, the arbitrage and the owning, they all have their benefits and their downsides. But they all kind of play their role in growing and scaling a business if you want to do it in a very short amount of time.” “Starting and disciplining yourself to document your processes, so you can train somebody easily is something that has been pivotal with allowing us to grow and scale quickly.” “When people are able to connect even outside of the digital realm and physically get in the same place, it just forms these bonds and these connections and the partnerships and the collaborations that come out of that is just I've never seen anything like it.” “Never take anything personally. Mm hmm. Just guest interactions if they come across rude like just water off a duck's back because I poured my heart and my soul into creating this wonderful space. And anytime somebody didn't like it, it kind of took it personally. But I've gotten a lot more thick skin.” “Simple scales, and complicated fails.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Let’s Connect! Instagram: https://www.instagram.com/madeleineraifordholland
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    48 mins
Leadership Economics
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