Ryan is joined by fellow podcaster Andy Paul to uncover the secrets of building massive attention and growing connections in today's digital landscape. With nine years of podcasting experience and over 200k LinkedIn followers, Andy shares his knowledge on scaling attention, creating distribution, and the power of consistency.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Consistency is crucial in podcasting. Train your audience to expect your content at regular intervals to build a loyal following.
• Focus on creating high-quality, engaging content that keeps listeners coming back for more.
• The size of your audience isn't as important as having the right audience. Target your content to your ideal listeners.
• Prepare thoroughly for interviews and don't hesitate to challenge guests' ideas to create more engaging conversations.
• Podcasting can be an excellent tool for prospecting and reaching your target audience.
• Being thoughtful and developing a perspective on your circumstances can set you apart in sales and business.
• Success in sales often comes down to being human-first, building relationships, and genuinely helping customers make decisions.
• The key traits for success in sales are connection, curiosity, understanding, and generosity.

BEST MOMENTS

"I was inspired to start this podcast... I heard John Lee Dumas speak... And I was thinking, well, yeah, that sounds like a fun way to create content that people will find valuable."

"Consistency, I think, is really the thing that I keep coming back to... you're trying to sort of train the audience that you are going to be there at a certain time or a certain point in time every week."

"For me, over all the years that I've been doing this, my focus has always been, is I'm going to be as prepared as I can be overprepared for every conversation."

"We're one person throughout our entire lives, you know, as we are in our life, we are in sales and, you know, if we show up interested in other people, if we show up and are curious about things that are important to them, we make a real effort to understand them, if we're willing to give of ourselves to help them achieve what's important to them, we'll succeed."

"The only reason somebody talks to you as a salesperson these days is because they need your help."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan speaks to Brendan Kamm, the CEO of Thnks for the second time in this episode. Ryan and Brendan talk about his AI use cases as a CEO and discuss how Brendan leverages it to enhance his daily operations within the business and improve communication within his team. Brendan also talks about how to adapt and engage with AI to improve it and make it work for you and your business.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Brendan uses AI to improve his writing, ensuring it aligns with his brand values, and engages in conversational interactions with AI models to generate ideas and gather feedback.
• AI can significantly reduce time spent on non-customer-related activities, allowing salespeople to focus more on building relationships.
• Creating custom AI models for your brand can help ensure consistency in communication and improve team members' ability to provide clear, detailed instructions.
• Leveraging AI for sales research, such as analyzing 10K reports and industry trends, can help representatives be more prepared and in tune with their prospects' concerns and goals.
• Experimenting with different AI tools and prompts can lead to more effective outputs and a deeper understanding of how to utilize these technologies for various tasks.
• Uploading multiple sources to AI models like Notebook LLM allows for a comprehensive analysis of an industry, providing valuable insights for sales and strategy.
• Brendan has found one of the biggest challenges in growing a business, is instilling the same level of passion and care in team members as the CEO has.

BEST MOMENTS

"I've created sort of custom bots that reflect our sort of brand values, and that's been really helpful, and I can just run it through and say, Hey, am I, you know, am I on target?"

"If I can take all my non human interactions and make that less time consuming and less focused on the operational and the sort of behind the scenes things, I have more time to spend building relationships."

"I'll also tell you I use a lot of explain to me like I'm five, explain to me like I'm 12. Like I'll go through the whole progression just to make sure I understand something."

"I think you need to instill that level of care and confidence. And like, Hey, man, we're all on the same team headed in the same direction."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Join Ryan for part 1 of 2 as he speaks with Brendan Kamm, founder and CEO of Thnks. Kamm shares insights on leveraging gratitude in business, discussing his company's innovative platform for expressing appreciation in professional contexts. The conversation explores the human element in sales, revealing top use cases for connecting with people authentically. Kamm's approach to scaling a business without losing sight of personal relationships offers valuable tips for closing revenue and building successful companies.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Thnks is a gratitude expression platform targeting large distributed sales teams, allowing for easy sending of small appreciation gestures.
• The company has grown to $30-40 million in ARR since 2016, with a team of about 50 people and under $15 million in total funding.
• Thnks relies heavily on network effects and product-led growth, with recent expansion into paid advertising and enterprise-level deals.
• Brendan emphasizes the importance of authenticity and relationship-building in sales, moving beyond mere tactics to focus on long-term connections.
• The company has observed measurable business outcomes from gratitude gestures, such as faster rescheduling of cancelled meetings.
• Brendan suggests focusing on thoughtful, personalized gestures rather than relying solely on traditional gifting occasions like birthdays or holidays.
• Ryan and Brendan highlight the balance between leveraging technology and maintaining human connection in modern business relationships.

BEST MOMENTS

"We call it a gratitude expression platform. Basically, it's a way to send a small gesture of appreciation in a business context.”

"Our philosophy is people like to do business with people they like. I think that's always been the case and everyone likes someone who appreciates them."

"It's easy to fall a little bit into the trap of tactics, right? And it's not that you write, you need tactics and you need to get your numbers, but it's, it's too easy to kind of let go of the end result, what you're really looking for."

"We want to focus on that sort of authenticity and that idea that these things take time. It's not just, I sent a thing. Did I get what I want back? It's gotta be less transactional than that over time."

"You can have hard business outcomes and track how these things affect even not in something as simple as that."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets