The Search For Growth  By  cover art

The Search For Growth

By: Alfie Marsh
  • Summary

  • Join Alfie Marsh, Co-Founder & CEO of Toolflow, as he interviews pioneers of the AI era. The Search For Growth is a practical guide into the world of AI for modern professionals and non-technical people. "We don't care about how it works, we care what it can do." Alfie goes straight to the source, interviewing founders building breakthrough AI products and the operators deploying them in the trenches. We discover the latest strategies, workflows, and tools you can adopt to become indispensable in a world of the replaceable. So tune in, level up, and uncover the power of AI. The Search For Growth is your new secret weapon for navigating the AI age. Let's get after it!

    alfiemarsh.substack.com
    Alfie Marsh
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Episodes
  • AI Workflows for PMs | Grégoire Charles, ex-Head of Product @ Hexa (formerly eFounders)
    Apr 17 2024

    Brought to you by Toolflow AI - your AI-powered workstation for the world of generative work

    (00:00) Introduction and Background

    (11:06) Using Custom GPTs and Automation Platforms

    (27:08) Step-by-Step Process for Closing the Feedback Loop

    (35:01) Centralizing and Categorizing Feedback with Tools like Airtable

    (41:31) Exploring AI-Integrated Tools for Product Management

    (49:26) Challenges of Integrating AI into Visual Design Workflows

    (57:25) Conclusion and Contact Information

    📍TLDR

    In this conversation, I interview Grégoire Charles, the former Head of Product at eFounders, about how he’s leveraging AI in product development.

    We discuss Grégoire’s favorite AI tools, workflows he’s automated, and tips and tricks for effective prompt engineering.

    Grégoire explains how AI can help automate feedback loops with users and improve product adoption and activation using automated workflows he built on Make.com & ChatGPT integrations.

    Grégoire also discusses other AI-integrated tools he has tried, such as Cycle, Chat PRD, and wireframing tools, and the challenges of integrating AI into visual design workflows.

    Grégoire Charle

    Grégoire was the Head of Product at Hexa (formerly eFounders) before becoming an angel investor with Mozza Angels, a dedicated group of product entrepreneurs and operators investing in the startups of tomorrow.

    He now advises early-stage startups on product development, UX/UI, and PM operations.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit alfiemarsh.substack.com
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    53 mins
  • (AMA) Devon Watts, Head of Marketing @ Anrok: How Anrok Supercharge Marketing With AI
    Mar 30 2024

    In this Ask-Me-Anything session, Alfie Marsh, Co-Founder & CEO of Toolflow.ai, sits down with Devon Watts, Head of Marketing at Anrok, to discuss how to leverage AI within the marketing function. They cover a range of topics, including programmatic SEO, chatbots, content creation, and more.

    Here are some of the key talking points from the conversation:

    - Introduction to Devon Watts and her background in marketing across various companies
    - Overview of Anrok, a B2B SaaS company that automates sales tax compliance
    - Structure of Devon's marketing team at Anrok
    - Use of AI-powered chatbots for brainstorming and generating first drafts of content
    - Leveraging AI tools like Descript for video editing and transcription
    - Exploring programmatic SEO and its benefits for creating landing pages optimized for specific keywords
    - Challenges in finding accurate tax data for different jurisdictions
    - The potential of AI in image and video creation for marketing purposes
    - The importance of maintaining a unique point of view in thought leadership content
    - Where to find Devon and Alfie on LinkedIn and their respective company websites

    To learn more about Devon Watts and Anrok, visit their LinkedIn profiles and the website.
    Devon Watts: / devonwatts
    Anrok: www.anrok.com


    Toolflow: www.toolflow.ai

    Alfie Marsh LinkedIn: / alfiemarsh

    Join the community and upskill with AI: https://airtable.com/appSpdQxElUSLflR...



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit alfiemarsh.substack.com
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    48 mins
  • (AMA) Sandy Mangat - Head of Marketing @ Pocus - AI in Product-Led-Sales
    Mar 30 2024

    In this Ask-Me-Anything session, Alfie Marsh, Co-Founder & CEO of Toolflow.ai, interviews Sandy Mangat, the Head of Marketing at Pocus. They discuss the evolution of the go-to-market motion and the rise of product-led sales. Sandy provides insights into the different eras of go-to-market strategies and how AI and intent data are transforming the sales landscape. They also explore the changing role of sales teams and the importance of data literacy in revenue organizations.

    Key talking points:

    - The evolution of go-to-market strategies and the shift towards product-led sales
    - The importance of first-party data and intent signals in driving sales success
    - The emergence of intent 2.0 and the role of AI in surfacing and actioning data
    - The landscape of go-to-market tools and the need for consolidation and workflow integration
    - The future of revenue organizations and the skills needed to leverage AI effectively

    Connect with the speakers:
    Sandy Mangat: / sandymangat
    Alfie Marsh (Host): / alfiemarsh

    Learn more about Pocus:
    Website: www.pocus.com

    Learn more about Toolflow.ai:
    Website: www.toolflow.ai



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit alfiemarsh.substack.com
    Show more Show less
    43 mins

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