• The Marketing Basics: What Every Servicepreneur Should Put In Place
    Jul 29 2024

    Is something holding you back from marketing your service-based business?

    If you're feeling stuck or don't know how to get started, I'm sharing the 4 marketing tactics every servicepreneur should put in place - and examples of each one to make it super easy to execute.

    Links referenced in the episode:

    • Flodesk Email Platform Trial: https://flodesk.com/c/THESERVICEPRENEUR
      • 50% Off Code: THESERVICEPRENEUR
    • Linktree Link In Bio: linktr.ee
    • Calendly Scheduling: https://calendly.com/signup


    Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/join

    Want to connect outside of the podcast?

    • Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
    • Follow on Instagram here: https://www.instagram.com/theservicepreneur
    • Work directly with Emily here: https://www.theservicepreneur.com/



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    13 mins
  • Create Content Easier: Turning 1 Topic Into 6 New Titles
    Jul 22 2024

    Are you getting the MOST out of your content?

    On today's episode, I'm sharing a quick tip to turn ONE topic into SIX new titles to make creating content easier and faster.

    If you're struggling to come up with content ideas or don't know what to talk about, this episode will give you the clarity you need to fill out your content calendar, and show you how to use the same content across all your marketing channels.

    Download The Servicepreneur Topic Map template to get all those out of your head and onto paper here: https://theservicepreneurnetwork.ck.page/topic-map-template

    Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/

    Want to connect outside of the podcast?

    • Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
    • Follow on Instagram here: https://www.instagram.com/theservicepreneur
    • Work directly with Emily here: https://www.theservicepreneur.com/



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    11 mins
  • [Interview] How to Get Clients On LinkedIn: Tips For Service-Based Businesses
    Jul 15 2024

    Are you using LinkedIn as a tool to build your brand AND get you clients?

    On today’s episode, I sit down with LinkedIn expert Caroline Pennington to find out how to make the social media platform work for you.

    This episode is filled with tons of great tips, like:

    • WHAT to post
    • WHEN to post
    • HOW OFTEN to post
    • HOW TO slide into those DMs (without feeling like a slimy salesperson)

    Plus everything you need to get started on LinkedIn, and make sure you’re doing the RIGHT things to promote your business, showcase your expertise, and attract your ideal clients.

    If you own a service-based business, your clients are on LinkedIn. This episode will tell you how to find, connect, and convert them!

    Ways to Connect & Collaborate with Caroline:

    • Visit her website: https://femininefounder.com/
    • Learn more about her LinkedIn membership and get on the list for when doors reopen this fall: https://femininefounder.com/ladies-that-link
    • Connect with her on LinkedIn: https://www.linkedin.com/in/caroline-pennington/


    Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/

    Want to connect outside of the podcast?

    • Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
    • Follow on Instagram here: https://www.instagram.com/theservicepreneur
    • Work directly with Emily here: https://www.theservicepreneur.com/



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    36 mins
  • Mid-Year Business Audit: What Questions to Ask
    Jul 8 2024

    We’re six months into the year: let’s check in on your service-based business to see how you’re tracking against your goals—and make sure you’re setting yourself up for success going into the second half of 2024!

    In this episode, find out the questions you should be asking about your business – and yourself – to find out what’s working, what’s not working, and where you might need to make some changes along the way.

    ++

    Looking more business insights like this, along with opportunities to win new clients, build your brand, and network with like-minded servicepreneurs?

    Become a Founding Member of The Servicepreneur Network today to lock in early bird pricing in the community designed exclusively for service-based businesses.

    Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/

    Want to connect outside of the podcast?

    • Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
    • Follow on Instagram here: https://www.instagram.com/theservicepreneur
    • Work directly with Emily here: https://www.theservicepreneur.com/



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    14 mins
  • [Part Three] How to Monetize Your Signature Framework
    Jul 1 2024

    So you have a signature framework, but how do you use it to drive revenue, new clients, and brand credibility in your business?

    That's exactly what we're covering in part three of the 3-part series on how to build and monetize your signature framework for your service-based business, including:

    • How to leverage your signature framework as part of your service offering
    • Places you should be referencing your framework so your ideal client can learn more about your unique process and the results you can help them achieve
    • Tactics to incorporate into your marketing strategy to promote your business

    Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/

    Want to connect outside of the podcast?

    • Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
    • Follow on Instagram here: https://www.instagram.com/theservicepreneur
    • Work directly with Emily here: https://www.theservicepreneur.com/



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    15 mins
  • [Part Two] How To Build A Signature Framework
    Jun 24 2024

    Ready to build your signature framework, but don't know where to start?

    Today's episode in this 3-part series walks you through the steps you need to uncover and document your unique methodology, so you can drive revenue and new clients into your service-based business.

    This is a SUPER tactical episode, so grab a pen and paper or fire up your laptop to take notes because by the end of it, you'll have a solid outline of what your framework looks like.

    Missed Part One? Click here to listen now!

    Want to work with host Emily Sereno on your signature framework? Click here to learn more about her Brand Clarity Coaching program and connect with her directly.

    Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/

    Want to connect outside of the podcast?

    • Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
    • Follow on Instagram here: https://www.instagram.com/theservicepreneur
    • Work directly with Emily here: https://www.theservicepreneur.com/



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    14 mins
  • [Part One] Why All Servicepreneurs Need A Signature Framework
    Jun 17 2024

    Have you considered creating a signature framework for your service-based business?

    On today's episode, I'm diving into the reasons why all servicepreneurs should have one, and the business benefits a signature framework can have when you use it to market your services.

    This is just part one of my three-part mini series where I help you create and monetize your signature framework to drive revenue and new clients into your business, while highlighting just how SMART and CREDIBLE you are.

    Need more marketing support and want to work with me directly? Click the link to see how I help clients in my 1:1 Brand Clarity Coaching Program and let's chat more: https://www.emilysereno.com/brand-clarity-coaching

    Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/

    Want to connect outside of the podcast?

    • Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
    • Follow on Instagram here: https://www.instagram.com/theservicepreneur
    • Work directly with Emily here: https://www.theservicepreneur.com/



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    14 mins
  • 8 Tips to Show Up Confidently In Your Business
    Jun 10 2024

    Do you need a confidence boost to make showing up in your business a little easier?

    On today's episode, I share 8 easy tips to help you get over your fears of putting yourself out there, and how to build your confidence when it comes to promoting your business online.

    This episode is perfect for you if you struggle with any of these issues:

    • Stressing over not having anything important (or different) to talk about
    • Struggling with keeping to a schedule that works
    • Not being good at "speaking off the cuff" when you hit play
    • Worrying over what people might think about you
    • Comparing yourself to competitors or influencers in your space
    • Needing a mindset shift to help you just get started

    EPISODE LINKS:

    • Learn how to build your topic map here
    • Download the topic map template here
    • Learn more about my Content Blueprint program here

    Join the waitlist to become a Founding Member of The Servicepreneur Network here: https://www.theservicepreneur.com/

    Want to connect outside of the podcast?

    • Connect on LinkedIn here: https://www.linkedin.com/company/the-servicepreneur-network/
    • Follow on Instagram here: https://www.instagram.com/theservicepreneur
    • Work directly with Emily here: https://www.theservicepreneur.com/



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    11 mins