In episode 468, Matt Jones is joined by Matt Pohl, an entrepreneur hailing from just north of Denver, Colorado, with a wealth of real-world experience in transforming small businesses. Together, they dive into the incredible journey of taking a welding company from $900k to $4 million in just two years. Pohl shares his unique background, working alongside his wife, acquiring businesses rather than starting them from scratch, and applying a proven methodology to triple business value and achieve a 10x increase before selling.

⏱️Timestamps:
00:00 Business Transformation and Organizational Rewilding
06:02 "Retirement Sparks Welding Business Sale"
10:01 Overestimated Workforce Challenges Trades
13:25 Rebranding to Commercial Welding LLC
16:20 Denver Welding Market Overview
19:44 Employee Numbers Drive Business Complexity
21:24 "Building Business Resilience and Structure"
26:55 Evolving Strategies for Business Growth
28:33 "Lighten Your Burden"
31:13 Navigating Growth Challenges
35:35 Determine Business Stage with FTEs
39:28 "Awareness of Personal Growth Potential"
41:25 From Process to Profit Focus
46:08 Adaptability in Business Leadership
49:52 Guiding Success Through Adaptation
51:32 Transitioning from Owner to Enterprise Focus

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

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Welcome back to The Site Shed! In this episode, Matt Jones sits down with marketing maverick John Dwyer for a lively and insightful conversation that dives deep into the world of direct response marketing, particularly for tradies and small business owners.

John, whose career spans decades of helping businesses stand out, breaks down the crucial differences between traditional brand-focused marketing and the results-driven approach of direct response. The two discuss why most tradies excel at their craft but often struggle with the skills to actually grow their business, juggling everything from vanity metrics on social media to the challenges of generating real, qualified leads.

⏱️Timestamps:
00:00 Balancing Brand Building and Profit
03:51 "Tradies' Marketing Challenges"
07:46 "McDonald's, Parenting, and Incentives"
12:55 "Bali Trip: Nightly Fee Only"
15:09 Lead Conversion Challenges
19:05 Excessive Leads Hinder Marketing Efforts
23:15 "Matt Fences' Facebook Ad Insight"
26:44 Exclusive Coaching Requirements Revealed

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

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In Episode 466 of The Site Shed, host Matt Jones sits down with Logan Turley, a marketing and content creation expert with an impressive background at Disney and GoPro, to tackle one of the trades industry's most important and often-overlooked topics: how tradies and contractors can use simple, authentic content to position themselves as true experts.


⏳Timestamps:
00:00 "Establishing Expertise Through Content"
05:28 "Training Network for Content Creators"
09:05 Gen Z, Millennials Prefer Authenticity
11:19 "Content to Convert Leads Effectively"
14:36 Content's Role in Brand Credibility
17:30 Leverage Social Algorithms for Visibility
19:15 "Pre-Qualifying Leads Through Content"
23:42 "Defined Processes Boost Client Trust"
26:31 Multimedia Marketing for Client Engagement
30:07 Showcase Brand Story Authentically
34:46 Evergreen Content Explained
35:24 "Leverage Video for Common FAQs"
40:57 Social Media Brand Perception Insights
42:22 "Turning Mistakes into Content"
48:30 Simple, Effective Phone Contet Tips
50:00 AI Simplifies Video Content Creation
53:36 Proper Lighting for Filming
56:04 "Seize Your Content Opportunity"
58:55 Future Tech and Content Evolution

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In Episode 465 of The Site Shed, Michael O'Sullivan talks about Why Health Gets Overlooked When Life Gets Busy and How You Can Hack Your Brain for Better Focus.

Matt and Michael get real about the everyday challenges tradies face: juggling family, business, and health, and discuss the habits and mindset shifts needed to boost productivity and maintain peak performance both on and off the job. Michael shares his own journey from growing up with a tradie dad and struggling with weight, to working alongside some of Australia’s top men’s health experts.

⏳ Timestamps:
00:00 Boosting Productivity and Energy
05:07 Cultivating Healthy Habits
08:52 "Creating Change Through Habits"
12:25 "Importance of Diverse Perspectives"
15:06 "Optimize Tomorrow: Evening Prep & Sleep"
17:23 Optimize Sleep with Simple Habits
22:11 Boosting Men's Health: Muscle & Morning Routine
25:27 "Breaking Coffee Habits"
29:34 Foundation First: Health & Hormones
30:36 Rethink Blood Work: Advanced Testing
35:16 "Importance of Morning Outdoor Exposure"
38:33 Organic Supplements & Routine Simplification
41:21 Optimize Carbs and Nutrition Timing
44:40 Efficient Protein-Rich Breakfast & Lunch
49:25 Metabolism Boost and Caloric Deficit Strategy
51:10 "Health as Key to Fulfillment"
54:05 Investor's Key Question: Hobbies?

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In today’s episode, Matt is joined by Skye, an ADHD strategist and business owner, for a candid and practical conversation about managing ADHD in the trades and business space. Drawing from both professional experience and her own ADHD diagnosis during her PhD, Skye shines a light on executive functioning challenges, how late diagnoses are becoming more common, and why so many successful entrepreneurs seem to be wired this way.

Listen to the audio version of this podcast at https://tradie.wiki/listen

From stories about business leaders discovering their ADHD “superpowers” to breaking down the symptoms and science behind attention differences, this episode covers it all. Skye shares concrete strategies, from focus formulas to energy management, and answers big questions about diagnosis, the role of dopamine, and how to build business systems that actually work for your brain.

⏱️ Timestamps:
00:00 ADHD and Business Success
05:12 Evolving ADHD Understanding
08:16 ADHD and Motivation Challenges
12:34 Working Memory and Timeliness Challenges
14:48 "Identifying Executive Function Struggles"
17:50 Prioritize Mental Tasks Urgently
20:15 Focus on Urgent Priorities
25:42 Quick Motivation and Task Start
29:39 Time Management and Phone Pacing
30:29 Pomodoro Technique Insights
35:26 Rising Adult Anxiety and Depression
37:18 ADHD Management Without Medication
41:30 Dopamine Deficiency in Modern Life
44:04 Enhancing Engagement at Home
47:29 ADHD: Productivity vs. Social Costs
52:00 ADHD: A Trade Business Superpower

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Most tradies don’t realise how much their business name is holding them back.

After working with hundreds of trade businesses, I can confidently say:
The wrong name can slow your growth, confuse your customers, and make you harder to find online.

In Episode 463 of The Site Shed, I’ll show you the biggest naming mistakes tradies make and how to fix them.

⏱️Timestamps:

00:00 "Business Naming: A Global Guide"

04:08 Searchable Business Naming Tips

10:17 Secure Local Domain Names

11:28 Avoid Clichés in Business Naming

15:14 Check Business Name Availability

21:01 "Register and Launch Resources"

21:52 "Trady Wiki Pod Info"

🔧 Avoid these mistakes:
❌ Using generic or forgettable names
❌ Choosing a name that’s hard to spell or pronounce
❌ Ignoring SEO and visibility when naming
❌ Making it all about you, not your customers

✅ Learn what makes a name memorable, search-friendly, and scalable
✅ Hear real-world examples from tradie businesses who got it right

If you’re just starting out or thinking about rebranding, don’t skip this.

Want a checklist to ensure you don't miss any of these crucial steps? Head to https://tradie.wiki/pod to join our FREE community to access 40+ guides and checklists to help you grow your business.

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In this episode, host Matt Jones is joined once again by Chris Koch to deep dive into company culture, recruitment, and building high-performing teams in the trades. Drawing from his experience with BDR and a recent read of Simon Sinek’s “Start with Why,” Chris shares why getting back to the basics—knowing your company’s mission, vision, and values—forms the bedrock of attracting and retaining top talent.

⏱️ Timestamps:
00:00 "Readiness Unlocks Effective Learning"
05:10 "Becoming the Employer of Choice"
06:56 "Cultivating Positive Work Culture"
12:35 Effective Team Communication Goals
14:02 Aligning Incentives and Communication Strategies
17:56 Hiring and Managing Expectations
20:47 EOS Management Structure Revamp
25:01 Streamlining for Efficient Growth
27:55 Fostering Growth Through Trust
32:01 Balancing Culture and Productivity
34:08 Challenging Hiring Process Benefits
38:57 "Defining Roles Boosts Hiring Success"
41:35 Leveraging Team Networks for Recruitment
44:20 Effort Matters in Hiring Process
48:40 "Seeking Committed Business Partners"

Takeaways:

• Why “Start With Why” is more than a book title—and how it inspires staff at every level
• Culture as your #1 recruitment tool: how top firms make the team do the hiring for them
• Practical hiring hacks to avoid costly mis-hires (plus the monthly ritual that keeps your culture on point)

Matt and Chris unpack real-world strategies for becoming the “employer of choice,” from performance-based incentives to intentional hiring processes that go way beyond checking boxes. They discuss the power of clear communication, the importance of one-on-one meetings, and how a strong organizational culture turns team members into your company’s best recruiters. Plus, they offer actionable tips on structuring interviews, keeping staff engaged, and the often-overlooked value of social gatherings and regular check-ins.

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In this episode, host Matt Jones sits down with Jeff Armstrong from Cultivate Advisors—a seasoned entrepreneur and expert in helping business owners unlock the true value of their companies. Building on conversations from previous episodes about buying and selling trade businesses, Matt and Jeff dig deep into what it really takes to prepare your business to be an attractive, saleable asset.

⏱️ Timestamps:
00:00 Trade Business Mergers & Sales Insights
05:04 Business Owners' Ownership Transfer Blind Spot
08:17 "Business Exit Strategy Insights"
12:05 Business Health Score Evaluation
15:11 "Evaluating Enterprise Value"
18:51 Owner Dependency in Business Operations
22:21 "Exit Planning Methodology Overview"
24:19 "Measuring Success Beyond Financial Metrics"
29:32 Transitioning to Paid Marketing Strategies
32:47 Business Evaluation and Future Planning
34:10 Customized Growth Strategy Blueprint
37:31 Discussing Business Exits and Value

Takeaways:

• Why 70% of trade businesses never sell—and how to avoid being one of them
• What “enterprise value” actually means for tradies, and why it matters
• The top blind spots that keep owners stuck as the main cog in the machine
• How to turn your business into a cash cow OR sale-ready asset

Jeff shares powerful insights into the concept of “enterprise value,” explaining why most business owners mistakenly view their companies as just income producers rather than valuable, transferable assets. The conversation explores common blind spots, key value drivers like owner dependency and financial clarity, and practical steps you can take—even if you’re not planning to sell right away—to build a business that runs without you and stands out to buyers or investors.

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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