Episodios

  • From $900K to $4M in Two Years: How this welding company was transformed | ft. Matt Pohl | Ep. 468
    Oct 14 2025

    In episode 468, Matt Jones is joined by Matt Pohl, an entrepreneur hailing from just north of Denver, Colorado, with a wealth of real-world experience in transforming small businesses. Together, they dive into the incredible journey of taking a welding company from $900k to $4 million in just two years. Pohl shares his unique background, working alongside his wife, acquiring businesses rather than starting them from scratch, and applying a proven methodology to triple business value and achieve a 10x increase before selling.

    ⏱️Timestamps:
    00:00 Business Transformation and Organizational Rewilding
    06:02 "Retirement Sparks Welding Business Sale"
    10:01 Overestimated Workforce Challenges Trades
    13:25 Rebranding to Commercial Welding LLC
    16:20 Denver Welding Market Overview
    19:44 Employee Numbers Drive Business Complexity
    21:24 "Building Business Resilience and Structure"
    26:55 Evolving Strategies for Business Growth
    28:33 "Lighten Your Burden"
    31:13 Navigating Growth Challenges
    35:35 Determine Business Stage with FTEs
    39:28 "Awareness of Personal Growth Potential"
    41:25 From Process to Profit Focus
    46:08 Adaptability in Business Leadership
    49:52 Guiding Success Through Adaptation
    51:32 Transitioning from Owner to Enterprise Focus

    Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

    🧰 Want Access To Tools & Training from Industry Leaders?

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool.

    📲 Stay Connected:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: The Site Shed
    • Website: thesiteshed.com
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed


    ⭐ Enjoyed This Episode? Leave us a review here!

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    55 m
  • Why Tradies Should Stop Selling on Price and Start Using Irresistible Offers | ft. John Dwyer | Ep. 647
    Oct 7 2025

    Welcome back to The Site Shed! In this episode, Matt Jones sits down with marketing maverick John Dwyer for a lively and insightful conversation that dives deep into the world of direct response marketing, particularly for tradies and small business owners.

    John, whose career spans decades of helping businesses stand out, breaks down the crucial differences between traditional brand-focused marketing and the results-driven approach of direct response. The two discuss why most tradies excel at their craft but often struggle with the skills to actually grow their business, juggling everything from vanity metrics on social media to the challenges of generating real, qualified leads.

    ⏱️Timestamps:
    00:00 Balancing Brand Building and Profit
    03:51 "Tradies' Marketing Challenges"
    07:46 "McDonald's, Parenting, and Incentives"
    12:55 "Bali Trip: Nightly Fee Only"
    15:09 Lead Conversion Challenges
    19:05 Excessive Leads Hinder Marketing Efforts
    23:15 "Matt Fences' Facebook Ad Insight"
    26:44 Exclusive Coaching Requirements Revealed

    Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

    🧰 Want Access To Tools & Training from Industry Leaders?

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool.

    📲 Stay Connected:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: The Site Shed
    • Website: thesiteshed.com
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed


    ⭐ Enjoyed This Episode? Leave us a review here!

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    28 m
  • 5 Effective Ways To Create Content That Actually Converts | ft. Logan Turley | Ep. 466
    Sep 30 2025

    In Episode 466 of The Site Shed, host Matt Jones sits down with Logan Turley, a marketing and content creation expert with an impressive background at Disney and GoPro, to tackle one of the trades industry's most important and often-overlooked topics: how tradies and contractors can use simple, authentic content to position themselves as true experts.


    ⏳Timestamps:
    00:00 "Establishing Expertise Through Content"
    05:28 "Training Network for Content Creators"
    09:05 Gen Z, Millennials Prefer Authenticity
    11:19 "Content to Convert Leads Effectively"
    14:36 Content's Role in Brand Credibility
    17:30 Leverage Social Algorithms for Visibility
    19:15 "Pre-Qualifying Leads Through Content"
    23:42 "Defined Processes Boost Client Trust"
    26:31 Multimedia Marketing for Client Engagement
    30:07 Showcase Brand Story Authentically
    34:46 Evergreen Content Explained
    35:24 "Leverage Video for Common FAQs"
    40:57 Social Media Brand Perception Insights
    42:22 "Turning Mistakes into Content"
    48:30 Simple, Effective Phone Contet Tips
    50:00 AI Simplifies Video Content Creation
    53:36 Proper Lighting for Filming
    56:04 "Seize Your Content Opportunity"
    58:55 Future Tech and Content Evolution

    Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

    🧰 Want Access To Tools & Training from Industry Leaders?

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool.

    📲 Stay Connected:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: The Site Shed
    • Website: thesiteshed.com
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed


    ⭐ Enjoyed This Episode? Leave us a review here!

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    1 h
  • How To Get Rid of Brain Fog for Busy Tradies & Contractors | ft. Michael O'Sullivan | Ep. 465
    Sep 23 2025

    In Episode 465 of The Site Shed, Michael O'Sullivan talks about Why Health Gets Overlooked When Life Gets Busy and How You Can Hack Your Brain for Better Focus.

    Matt and Michael get real about the everyday challenges tradies face: juggling family, business, and health, and discuss the habits and mindset shifts needed to boost productivity and maintain peak performance both on and off the job. Michael shares his own journey from growing up with a tradie dad and struggling with weight, to working alongside some of Australia’s top men’s health experts.

    ⏳ Timestamps:
    00:00 Boosting Productivity and Energy
    05:07 Cultivating Healthy Habits
    08:52 "Creating Change Through Habits"
    12:25 "Importance of Diverse Perspectives"
    15:06 "Optimize Tomorrow: Evening Prep & Sleep"
    17:23 Optimize Sleep with Simple Habits
    22:11 Boosting Men's Health: Muscle & Morning Routine
    25:27 "Breaking Coffee Habits"
    29:34 Foundation First: Health & Hormones
    30:36 Rethink Blood Work: Advanced Testing
    35:16 "Importance of Morning Outdoor Exposure"
    38:33 Organic Supplements & Routine Simplification
    41:21 Optimize Carbs and Nutrition Timing
    44:40 Efficient Protein-Rich Breakfast & Lunch
    49:25 Metabolism Boost and Caloric Deficit Strategy
    51:10 "Health as Key to Fulfillment"
    54:05 Investor's Key Question: Hobbies?

    Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

    🧰 Want Access To Tools & Training from Industry Leaders?

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool.

    📲 Stay Connected:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: The Site Shed
    • Website: thesiteshed.com
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed


    ⭐ Enjoyed This Episode? Leave us a review here!

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    58 m
  • You Might Have ADHD, And It Might Be Your Superpower | ft. Skye Waterson | Ep. 464
    Sep 16 2025

    In today’s episode, Matt is joined by Skye, an ADHD strategist and business owner, for a candid and practical conversation about managing ADHD in the trades and business space. Drawing from both professional experience and her own ADHD diagnosis during her PhD, Skye shines a light on executive functioning challenges, how late diagnoses are becoming more common, and why so many successful entrepreneurs seem to be wired this way.

    Listen to the audio version of this podcast at https://tradie.wiki/listen

    From stories about business leaders discovering their ADHD “superpowers” to breaking down the symptoms and science behind attention differences, this episode covers it all. Skye shares concrete strategies, from focus formulas to energy management, and answers big questions about diagnosis, the role of dopamine, and how to build business systems that actually work for your brain.

    ⏱️ Timestamps:
    00:00 ADHD and Business Success
    05:12 Evolving ADHD Understanding
    08:16 ADHD and Motivation Challenges
    12:34 Working Memory and Timeliness Challenges
    14:48 "Identifying Executive Function Struggles"
    17:50 Prioritize Mental Tasks Urgently
    20:15 Focus on Urgent Priorities
    25:42 Quick Motivation and Task Start
    29:39 Time Management and Phone Pacing
    30:29 Pomodoro Technique Insights
    35:26 Rising Adult Anxiety and Depression
    37:18 ADHD Management Without Medication
    41:30 Dopamine Deficiency in Modern Life
    44:04 Enhancing Engagement at Home
    47:29 ADHD: Productivity vs. Social Costs
    52:00 ADHD: A Trade Business Superpower

    Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

    🧰 Want Access To Tools & Training from Industry Leaders?

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool.

    📲 Stay Connected:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: The Site Shed
    • Website: thesiteshed.com
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed


    ⭐ Enjoyed This Episode? Leave us a review here!

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    55 m
  • Don't Make These Naming Mistakes When Starting Your Business | Matt Jones | Ep. 463
    Sep 9 2025

    Most tradies don’t realise how much their business name is holding them back.

    After working with hundreds of trade businesses, I can confidently say:
    The wrong name can slow your growth, confuse your customers, and make you harder to find online.

    In Episode 463 of The Site Shed, I’ll show you the biggest naming mistakes tradies make and how to fix them.

    ⏱️Timestamps:

    00:00 "Business Naming: A Global Guide"

    04:08 Searchable Business Naming Tips

    10:17 Secure Local Domain Names

    11:28 Avoid Clichés in Business Naming

    15:14 Check Business Name Availability

    21:01 "Register and Launch Resources"

    21:52 "Trady Wiki Pod Info"


    🔧 Avoid these mistakes:
    ❌ Using generic or forgettable names
    ❌ Choosing a name that’s hard to spell or pronounce
    ❌ Ignoring SEO and visibility when naming
    ❌ Making it all about you, not your customers

    ✅ Learn what makes a name memorable, search-friendly, and scalable
    ✅ Hear real-world examples from tradie businesses who got it right

    If you’re just starting out or thinking about rebranding, don’t skip this.

    Want a checklist to ensure you don't miss any of these crucial steps? Head to https://tradie.wiki/pod to join our FREE community to access 40+ guides and checklists to help you grow your business.

    Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

    🧰 Want Access To Tools & Training from Industry Leaders?

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool.

    📲 Stay Connected:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: The Site Shed
    • Website: thesiteshed.com
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed


    ⭐ Enjoyed This Episode? Leave us a review here!

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    21 m
  • Team Retention Hacks: How To Hire (And Keep) Great Team Members in 2025 | ft. Chris Koch | Ep. 462
    Sep 2 2025

    In this episode, host Matt Jones is joined once again by Chris Koch to deep dive into company culture, recruitment, and building high-performing teams in the trades. Drawing from his experience with BDR and a recent read of Simon Sinek’s “Start with Why,” Chris shares why getting back to the basics—knowing your company’s mission, vision, and values—forms the bedrock of attracting and retaining top talent.

    ⏱️ Timestamps:
    00:00 "Readiness Unlocks Effective Learning"
    05:10 "Becoming the Employer of Choice"
    06:56 "Cultivating Positive Work Culture"
    12:35 Effective Team Communication Goals
    14:02 Aligning Incentives and Communication Strategies
    17:56 Hiring and Managing Expectations
    20:47 EOS Management Structure Revamp
    25:01 Streamlining for Efficient Growth
    27:55 Fostering Growth Through Trust
    32:01 Balancing Culture and Productivity
    34:08 Challenging Hiring Process Benefits
    38:57 "Defining Roles Boosts Hiring Success"
    41:35 Leveraging Team Networks for Recruitment
    44:20 Effort Matters in Hiring Process
    48:40 "Seeking Committed Business Partners"

    Takeaways:

    • Why “Start With Why” is more than a book title—and how it inspires staff at every level
    • Culture as your #1 recruitment tool: how top firms make the team do the hiring for them
    • Practical hiring hacks to avoid costly mis-hires (plus the monthly ritual that keeps your culture on point)

    Matt and Chris unpack real-world strategies for becoming the “employer of choice,” from performance-based incentives to intentional hiring processes that go way beyond checking boxes. They discuss the power of clear communication, the importance of one-on-one meetings, and how a strong organizational culture turns team members into your company’s best recruiters. Plus, they offer actionable tips on structuring interviews, keeping staff engaged, and the often-overlooked value of social gatherings and regular check-ins.

    Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

    🧰 Want Access To Tools & Training from Industry Leaders?

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool.

    📲 Stay Connected:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: The Site Shed
    • Website: thesiteshed.com
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed


    ⭐ Enjoyed This Episode? Leave us a review here!

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    56 m
  • Exiting Your Trade Business For High Multiples (Enterprise Value) | ft. Jeff Armstrong | Ep. 461
    Aug 26 2025

    In this episode, host Matt Jones sits down with Jeff Armstrong from Cultivate Advisors—a seasoned entrepreneur and expert in helping business owners unlock the true value of their companies. Building on conversations from previous episodes about buying and selling trade businesses, Matt and Jeff dig deep into what it really takes to prepare your business to be an attractive, saleable asset.

    ⏱️ Timestamps:
    00:00 Trade Business Mergers & Sales Insights
    05:04 Business Owners' Ownership Transfer Blind Spot
    08:17 "Business Exit Strategy Insights"
    12:05 Business Health Score Evaluation
    15:11 "Evaluating Enterprise Value"
    18:51 Owner Dependency in Business Operations
    22:21 "Exit Planning Methodology Overview"
    24:19 "Measuring Success Beyond Financial Metrics"
    29:32 Transitioning to Paid Marketing Strategies
    32:47 Business Evaluation and Future Planning
    34:10 Customized Growth Strategy Blueprint
    37:31 Discussing Business Exits and Value

    Takeaways:

    • Why 70% of trade businesses never sell—and how to avoid being one of them
    • What “enterprise value” actually means for tradies, and why it matters
    • The top blind spots that keep owners stuck as the main cog in the machine
    • How to turn your business into a cash cow OR sale-ready asset

    Jeff shares powerful insights into the concept of “enterprise value,” explaining why most business owners mistakenly view their companies as just income producers rather than valuable, transferable assets. The conversation explores common blind spots, key value drivers like owner dependency and financial clarity, and practical steps you can take—even if you’re not planning to sell right away—to build a business that runs without you and stands out to buyers or investors.

    Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

    🧰 Want Access To Tools & Training from Industry Leaders?

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool.

    📲 Stay Connected:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: The Site Shed
    • Website: thesiteshed.com
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed


    ⭐ Enjoyed This Episode? Leave us a review here!

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    43 m