The Social Focus  By  cover art

The Social Focus

By: Natalie & Ang: The Social Focus
  • Summary

  • Welcome to The Social Focus Podcast! We are your co-hosts, Natalie Caron - Brand Photographer and Ang Swann-Doyon - Product Photography Stylist and we're thrilled that you're here! What can you expect from The Social Focus (formerly Instagram for Business)? We are here to help product sellers, makers, artisans and creators of digital offerings sell more of their products online and through social media. Our visual brand strategy, social media expertise and knack for all things creative will assist you in developing and maintaining a cohesive brand for your business and execute with the right strategies in place. Join us every Tuesday as we share new trends, helpful tips and our favourite, an introduction to other industry leaders who can support with techniques around SEO, social media marketing, e-commerce, Facebook ads and so much more. We'd love to connect with you and we always have something free for you on our website at www.thesocialfocus.coEmail hello@thesocialfocus.co On Instagram we are: @thesocial.focus @angela.s.doyon @natcaronphotoPer FACEBOOK™ and Instagram™ rules, we must mention that this is in no way sponsored, administered, or associated with FACEBOOK, Inc. or Instagram, Inc 
    © 2023 The Social Focus
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Episodes
  • Farewell to Nat & Ang! Our Final Episode 😭
    Jun 10 2022

    So long, farewell; we've come to say, Goodbye!

    The time has come to say farewell to The Social Focus. We want to take this opportunity to thank YOU for your loyalty and tuning in to our show every week for the past two and half years! We could have never imagined how two Canadian women stuck at home during the pandemic could reach a global audience that embraced and learned from what we had to share.

    We leave with gratitude to you and adoration and respect for eachother in our individual endeavours. We hope that you will continue to follow along with us on Instagram and TikTok from our accounts below:

    We are on TikTok & Instagram as:

    @angela.s.doyon

    @natcaronphoto


    And as we mentioned, we are having one last HUGE retirement sale for all of our programs! We're talking over 80% our original prices but the deadline to purchase is June 30, 2022!

    Visit https://www.thesocialfocus.co/retirement-sale

    You'll be able to snag
    The Product Focus for only $97 USD (plus applicable taxes)
    Our signature course that walks you through how to maximize your efforts on Instagram for your Business. Four modules and 14 lessons with two bonus lessons!

    Instagram for Business for only $97 USD (plus applicable taxes)
    Our signature course that walks you through how to maximize your efforts on Instagram for your Business.

    Instagram for Realtors for only $97 USD (plus applicable taxes)
    Our signature course but tailored for the real estate industry! Master Instagram with more confidence and unique content creation to speak to your ideal audience!

    Our Styled Stock Photography Album  for only $57 USD (plus applicable taxes)
    Over 1700+ Styled Images
    Perfect to use in your marketing collateral, Instagram feed, stories and for cover photos! The opportunities are endless and they cover every holiday and all industries including health & wellness, food & beverage, home & design and so much more!


    Thank you again for your listenership! 
    xoxo
    Nat & Ang


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    12 mins
  • Selling your Products on Etsy & Shopify with Lauren Keplinger
    Jun 9 2022

    Curious as to how to get started selling your products with Etsy and or Shopify? Maybe you’re wondering, what’s the difference between the two? Well, we have a special guest for this episode who has done both and very successfully (while also being a mom to four beautiful children). 

    Lauren Keplinger started selling on Etsy in 2012, and has since built her monogrammed baby shop to over $800,000 in sales. In 2018 she started LaurenKeplinger.com and the Crickets to Cha-Chings podcast, where she teaches other women entrepreneurs to build, grow, and scale their e-commerce businesses to a meaningful income for their family while not letting the business take over their whole life. You can find her at LaurenKeplinger.com and on Instagram @lauren.keplinger

    Check us out on Instagram @thesocial.focus and send us a dm!

    www.thesocialfocus.co

    On Instagram we are:

    @angela.s.doyon

    @natcaronphoto

    We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)

    This site contains affiliate links to products. We may receive a commission for purchases made through these links.

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    32 mins
  • Marketing to Men... is there a difference?
    Jun 8 2022

    Stay with us today as we go on a bit of a tangent. We are still talking about strategy for selling your product, but we want you to take something (possibly new to you) into consideration.


    How are you marketing to men? Yes, while your ideal audience might be women it is still important to consider the other 50% of the population 😏.


    Men are also looking for gifts and to make purchases. So why can’t your product be what they are looking for? 


    This is especially important to consider as you approach holidays. Such as Mother’s Day, Christmas, and Valentine’s Day. Men are always looking for special gifts to give the women in their lives. But reaching them is going to take a different approach than what you are already doing for your ideal customer.


    When doing our research we were blown away by some of the stats! It was completely eye opening as to how different genders consume content and if taken into consideration can really help you get your product in front of more male customers.


    Check out these stats and incorporate them into your next marketing campaign:


    • Men are more likely to shop online. 51% of men prefer to show online vs. 40% of women.
    • Men are very brand loyal. When they find something they like they will continue to purchase from that company for years. They care less about price.
    • Even though men tend to, and prefer to, shop online 71% will read direct mail. Especially if it includes a coupon.
    • Social media platforms men typically hang out on are YouTube, Twitter, and Pinterest.
    • Make sure your written copy is very direct and to the point.


    So interesting, right?!?!


    If you found this episode helpful we would love it if you took a moment and left us a review. We love hearing from you!

    Check us out on Instagram @thesocial.focus and send us a dm!

    www.thesocialfocus.co

    On Instagram we are:

    @angela.s.doyon

    @natcaronphoto


    We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)

    This site contains affiliate links to products. We may receive a commission for purchases made through these links.


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    15 mins

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