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The State of Marketing

By: Stan Berteloot
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  • Summary

  • Welcome to The State of Marketing, your daily audio update on Marketing.
    © 2024 Stan Berteloot
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Episodes
  • Liquid Death's Fighter Jet Giveaway, TikTok Influencers Shaping Brands, WWE and Slim Jim Reignite Partnership, Google's AI-Powered Search Ads

    Liquid Death's Fighter Jet Giveaway, TikTok Influencers Shaping Brands, WWE and Slim Jim Reignite Partnership, Google's AI-Powered Search Ads
    May 24 2024
    The State of Crypto Episode: Thursday, May 23rd Join us as we break down the latest buzz in today’s digital landscape on "The State of Crypto." Today’s stories include: - A quirky marketing move by Liquid Death, offering a fighter jet valued at $400k. - The rising trend of employee-generated content, spotlighted by TikTok creator and Chick-fil-A employee Miriam Webb, who transitioned to brand collaborations after being asked to cease menu reviews. - WWE’s LA Knight reviving Slim Jim’s legacy with a new multi-year sponsorship deal during WrestleMania 40. - Google's new generative AI search features and their integration with search ads, aiming to enhance their $46 billion advertisement business. - A deep dive into artificial intelligence’s transformative impact on the marketing sector as discussed in the recent "Demystifying AI" panel. Stay tuned for insightful discussions and the latest trends shaping the crypto and tech world!
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    3 mins
  • Memorial Day Travel Surge, Nvidia's AI Boom, and Citi's $79M Fine

    Memorial Day Travel Surge, Nvidia's AI Boom, and Citi's $79M Fine
    May 23 2024
    In this episode of "The State of Crypto," we tackle a diverse range of topics from economic perceptions to corporate shakeups and political developments. - Memorial Day weekend kicks off with nearly 44 million Americans expected to travel. Market indices dip slightly while Nvidia's stock surges post-earnings report. - A Harris poll reveals a significant mismatch between public perception and economic data, amid improving GDP, inflation, and unemployment rates. - Nvidia's sales skyrocket by 262% courtesy of the booming AI sector, while housing sales in the US take a 1.9% hit in April. - Vivek Ramaswamy buys a significant stake in BuzzFeed, and legal troubles put Graceland's foreclosure on hold. - Citi faces substantial fines for a European market flash crash caused by a trading error, and the UK gears up for a July election. - Domestically, Target struggles with sales, while the Biden administration cancels billions in student loans. - Tech news includes OpenAI’s big content deal with News Corp and scrutiny surrounding Humane's Ai Pin. - Finally, a study highlights that more Americans are now daily marijuana users than alcohol drinkers. Join us as we unpack these stories and more. Stay informed and have a great day ahead!
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    5 mins
  • Crypto Surge: Ethereum's Rise, Ethena's Yields, and Tech Giants Unite

    Crypto Surge: Ethereum's Rise, Ethena's Yields, and Tech Giants Unite
    May 22 2024
    The State of Crypto In today's episode, we dive into the latest happenings in the crypto world. Here are the key stories we're covering: - Ethereum's Recent Surge: Ethereum tokens are on the rise, leading to a 7% increase in the total crypto market cap and boosting assets and higher-risk investments in its ecosystem. - Investor Strategies: With Ethereum's rise, investors are turning to ETH beta plays, though this comes with higher risks, particularly during bear markets. - Yield-Bearing Stablecoins: Ethena is emerging as a leader, offering approximately 20% returns on stablecoin investments, backed by actual revenue streams. - Farcaster's Funding: Blockchain-based social media startup Farcaster raises $150 million since going permissionless, marking significant growth. - Tech Against Scams: Major crypto and tech firms, including Coinbase and Meta, band together to combat scams. - Europeum Blockchain Project: The European Union launches ‘Europeum’ to enhance digital sovereignty and reduce dependency on foreign tech giants. - Worldcoin Ban: Hong Kong regulators ban Worldcoin over privacy concerns related to biometric data collection. - Bitcoin Mining News: The first-ever Bitcoin ETF is approved, alongside new regulations and the Bitcoin halving, positioning companies like Gryphon Digital Mining for potential growth. Join us on "The State of Crypto" as we explore these developments and their implications for the crypto market.
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    3 mins
Marketing Economics Politics & Government
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