• The Truth About Net Promoter Score: Myth or Magic?

  • Jul 8 2024
  • Length: 38 mins
  • Podcast

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The Truth About Net Promoter Score: Myth or Magic?

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  • Summary

  • In this episode, we delve into an article by researchers from Elon College to explore the reality behind the Net Promoter Score (NPS). Despite its widespread use by top companies like Apple and Amazon, NPS has faced significant academic criticism for its methodological flaws and questionable predictive power. We examine the origins of NPS, its calculation, and the benchmarks for success, and discuss why so many firms still rely on it despite the controversy. We also highlight fascinating insights on how cultural differences and gender impact NPS and word-of-mouth advertising. Join us as we uncover whether NPS is a reliable metric or just a business fad.
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