In this heartfelt reflection, Keith shares an intimate moment of overwhelming love and gratitude towards his wife, realizing the depth of his feelings when confronted with thoughts of loss. He narrates experiences highlighting their bond, from a panic attack at a 'Beauty and the Beast' movie to learning valuable life lessons about trust and commitment. The episode delves into his journey of appreciating his wife’s constant efforts and navigating through arguments, ultimately emphasizing the significance of unconditional love and commitment in a relationship. A raw and emotional exploration of love, trust, and responsibility.

"Without love, It's destitute you have nothing"

Topics Covered:

• A Morning of Gratitude
• Reflecting on Love and Loss
• The Beauty and the Beast Experience
• The Paper Towel Habit
• Embracing Responsibility and Trust

Key Takeaways

• Appreciation for Loved Ones: Recognize and cherish the presence of loved ones, and don’t take them for granted.

• Unconditional Love: Experiences of deep unfettered love and connection as moments to treasure.

• Balancing Priorities: Learn to balance work and personal life, making time for loved ones over professional demands.

• Sacrifices for Happiness: Sometimes endure personal discomfort to make our loved ones happy.

• Addressing Flaws: Acknowledge and work on personal shortcomings for the sake of harmony in relationships.

• Commitment: Fully commit to the relationship without thoughts of backing out, creating stability and trust.

• Mature Dispute Resolution: Handle disputes directly and maturely, demonstrating reliability and strength.

• Responsibility: Take full responsibility for any mistakes, offering sincere apologies and avoiding future errors.

• Growth through Vulnerability**: Embrace openness and vulnerability to strengthen your bond.

• Personal Improvement: Enhance personal habits and appearance as a gesture of love and consideration.

• Trust and Boundaries: Respect boundaries and avoid distrustful actions to maintain a healthy relationship.

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites:

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

Keith Kalfas reflects on his experience in the window cleaning business, sharing how trusted customers fired him after they raised their prices despite years of service. This realization led them to advise others to seek out clients who value their worth, rather than complaining about existing customers. This episode underscores the importance of finding clients willing to pay fair prices and hints at applying this lesson to the landscaping business, emphasizing a new pricing minimum.

"Go find customers who can pay what you're worth."

- Keith Kalfas

Topics Covered:

• Introduction: Realizing the Value of Your Work
• Facing Rejection: The Reality of Raising Prices
• Taking Action: Finding the Right Customers
• Understanding Your Worth: A Pricing Example

Key Takeaways

• Knowing and Valuing Your Worth:

You may have long-term customers who seem to care about you, but this doesn’t always translate to them valuing the worth of your services.
When the time comes to increase your prices to match or even come close to the industry standard, some clients may choose to leave instead of paying the increased price.

• Take Action:

Instead of lamenting over clients who refuse to pay what you’re worth, the focus should be on finding new customers who can and will pay for your services at your desired rate.
It's crucial to proactively seek out and secure customers who understand and can afford your pricing.

• Continuous Learning and Adaptation:

The lesson from a landscaping pricing example applies similarly to window cleaning: setting a minimum price threshold can help in maintaining profitability and ensuring that your services are being appropriately compensated.
Adjusting to a new pricing model, like the $700 minimum mentioned, although challenging, is necessary for growth and sustainability.

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites:

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

In this episode of the Untrapped Podcast, host Keith Kalfas sits down with Paul Jamison from the Green Industry Podcast. The conversation covers Paul's upcoming move to Florida, his journey in podcasting, and the success of 'Cut that Grass and Make that Cash.' Paul shares insights into his new book 'How to Build a Thriving Lawn Care Business,' and discusses the importance of aligning one's life with God's will, alongside the four R's of deliverance: recognizing, renouncing, repenting, and resisting. The episode concludes with an impactful prayer session, further emphasizing the role of faith in achieving entrepreneurship success.

"What are your 10X goals? How can you be more intentional with your time to achieve them? Reflecting on these questions might just be the first step towards your own journey of transformation."

- Paul Jamison

Topics Covered:

• Introduction to Paul Jamison: Green Industry Expert
• The Success of Paul's Podcast
• The Power of Networking and Learning
• Paul's New Book: How to Build a Thriving Lawn Care Business
• Understanding Profitability
• Principles for Business Success
• The Four R's of Deliverance
• Final Thoughts

Key Takeaways

I started looking at things and saying, "Okay, the lawn business is bringing in, you know, six figures, it's bringing in good money and the media business is bringing in a lot money and it's actually more than the lawn business."

And I realized if I would, I need to double down on one or the other, that the Pareto principle, the 80, 20 rule. Is 20 percent of your income or input is going to produce 80 percent of the results. And so I was noticing I'm making a lot of money doing this right here, but I barely do any of that because I'm doing all this other stuff over here, right? - Paul

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites:

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

In this engaging episode, I took a deep dive into the world of entrepreneurship, grappling with the formidable foes of overwhelm and stress. I learned that the key lies in remaining calm in the face of chaos, cutting off distractions, and owning up to our commitments. It's not just about pushing through; it's about finding that sweet spot and edge where growth and challenges intersect.

I also made an important distinction between material Success and true fulfillment. It's not just about the numbers in your bank account; it's about aligning with your purpose and finding holistic wealth.

So, remember, when you feel the weight of the world on your shoulders, dig deep, take charge, and overcome the overwhelm.

This is your journey to unleashing your true potential and thriving in business.

"I think that you can have all of the materialistic wealth and money and riches and the boat and the cars and the houses and all these things and be able to give to charities and help people and stuff like and do all these beautiful things and have a vacation home and do the thing that you love and are passionate and your dream and desire to do. But you have to turn off the world and check out of the world and stay checked into strategy and your heart and what means the most to you." - Keith.

Topic Covered:

00:00 - Manage overwhelm by finding your edge and working it.

05:06 - Text customer, prioritize calm and avoid overwhelm.

06:29 - Experienced freedom and self-care crucial for well-being.

12:07- Success lies in finding purpose, hard work, and embracing challenges. Instead of pursuing materialistic wealth, strive to do what you love, even during difficult times. Embrace the idea of falling in love with what you hate as a secret to reaching the next level, as suggested by Grant Cardone.

15:06 - Embracing the wealth of being present, overcoming anxiety.

Key Takeaways:

• Self-Awareness and Thresholds: This is vital to determining our stress thresholds and understanding our unique tolerances. It is beautifully likened to finding our "edge," highlighting the significance of operating at the brink without succumbing to overwhelming circumstances.
• Balancing Priorities: The delicate balance between professional commitments, personal well-being, and family responsibilities. The fundamental role of self-care is in managing and preventing being overwhelmed.
• Purpose and Fulfillment: This goes beyond the conventional conversation, the impact of societal expectations and individual aspirations. Pursuing genuine fulfillment and purpose transcends the allure of material Success into inner contentment.
• Taking Responsibility: An integral takeaway revolved around the significance of assuming responsibility for our commitments and decisions. Eloquently express the importance of embracing challenges and taking decisive action to triumph over overwhelming circumstances.

Resources and Websites:

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇

Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS

How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs.

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

In today's episode I deep dive into the intricate world of content creation, marketing, and personal development. I peeled back the layers of impactful storytelling, emphasizing the incredible power of harnessing emotions to create compelling and meaningful content. My discussions also illuminated the importance of unwavering authenticity in an industry plagued by manipulative marketing tactics. I delved into the challenging yet transformative journey of transitioning businesses, effectively automating operations, and cultivating financial stability. By exploring personal anecdotes and insights, I unearthed the pivotal role of integrity, strategically building and managing your team, and harnessing social media to foster exponential business growth. Elevate your business game and leave a lasting impact! Head to keithkalfas.com to access exclusive insights and grab your free downloadable guide on smartphone-based social media marketing. It’s time to turn your dreams into reality!

Topics Covered:

00:00 Embrace bold action and leverage online content creation.

09:04 Passion and targeted content are essential for success.

13:43 Influencers emphasize integrity in making money online.

18:49 Parking lot lines symbolize life's journey.

23:22 Overcome fear, embrace change, and stay passionate.

31:53 Started landscape business with raw authenticity and passion.

37:03 Entrepreneur warns against manipulative marketing tactics.

39:25 Podcast and media businesses thrive and diversify income.

48:49 Stay focused and purpose-driven; avoid distractions.

54:22 Fully commit to video/podcast. Use every moment.

57:13 Structure habits, set rules for specific behavior.

01:05:40 Building a personal brand and marketing strategy.

01:09:29 Struggling with services, considering removing window cleaning.

01:16:35 Commitment attracts like-minded individuals, and fear repels.

01:18:55 Interview, hire and test virtual assistants efficiently.

01:25:20 Invest in books, business, and executive assistance.

01:27:34 Free group coaching call invites for everyone.

Key Takeaways

• Embrace Authenticity: the power of staying true to your vision and using emotions as fuel for impactful content creation. Authenticity resonates with audiences on a deeper level.
• Commit to Integrity: the importance of maintaining integrity in content creation and business practices, steering clear of manipulative marketing and unethical behavior. Honesty is key to building sustainable success.
• Harness the Power of Customer Data: Monetizing customer data, remarketing, and the value of customer lists can help ensure long-term business success. Focus on specific niches and avoid overextending yourself.

Resources and Websites:

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

In today's episode, I delved into the critical topic of understanding your worth in the business world. I shared valuable insights on setting boundaries, implementing minimum pricing, and the significance of prequalifying employees. My personal anecdotes and hard-earned wisdom paint a vivid picture of the challenges and triumphs entrepreneurs often face. My message is a powerful reminder that we are the architects of our worth as business owners. It's time to take control, stand firm in our value, and let this session embolden and guide us on our entrepreneurial path.

I started raising the prices on the customers that were outside the service area incrementally without however far they were. It was so hard to do when customers dropped, by and they said, hey. Last year, it was a $1,000 to do all this. Why is it, you know, 12, 1400? And if you have a reason why, and you believe it in your heart, and you know your worth If you believe it in your heart, they'll feel it and you'll get it. And you'll start to get it more and more and more. - Keith

Topics Covered:

00:00 Community recognizes Keith's impact and authenticity.

05:43 Struggling with demanding boss and financial dishonesty.

08:11 Establish boundaries, work smarter, prioritize well-being.

11:16 Set aside 30% for taxes and raise prices.

15:31 Raising prices to cover travel and density.

17:35 Struggles lead to a desire for a better life.

21:00 Overcoming hardship, finding identity, and making accurate decisions.

22:59 Embrace life's challenges and seek rewards.

Key Takeaways

🚀 **Know Your Worth**: Keith shares his personal journey of realizing his worth in the landscaping business. Understanding your value is crucial for success in any industry.

📈 **Minimum Pricing**: Establishing a minimum price and not compromising on it is essential. It's about standing your ground and delivering value that matches your worth.

🌐 **Marketing and Advertising**: Keith emphasizes the importance of continuous marketing and advertising efforts. Keeping the hopper full and staying booked are vital for business growth.

Resources and Websites:

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

In our podcast episode, we delved into the sobering realities of entrepreneurial growth. We explored the complexities of navigating business transitions, emphasizing the critical need to separate personal and business finances. Our discussion shed light on the strategic investment decisions that define success in the competitive landscape of entrepreneurship.

Join me and my friend Dan Platta on this journey through the challenges and triumphs of building a sustainable business, where the sacrifices made for growth are met with unwavering dedication and a steadfast commitment to financial discipline. Tune in to gain invaluable insights into the unvarnished truths of the entrepreneurial journey and the unwavering focus required to succeed in the dynamic world of business.

"Know that you are 2 different people. You are a CEO, and you are an owner. We like to use the term owner operator a lot in the service industry, And even that is 2 separate words, and they are 2 different people. We just smash them together like it's the same person. But owners don't have jobs. Owners don't get paychecks. Owners sit on a beach and get dividend checks and check in every once in a while to see what's going on. CEOs or operators have jobs, get a paycheck, show up to work, do the thing, and make operating decisions, which are different than investment decisions."- Dan Platta

Topics Covered:

00:00 - Valuable content transformed my business. Grateful mentor.

05:46 - Making profitable decisions is crucial for business.

12:06 - Comedian shares business principles from fishing experience.

17:53 - Leverage debt strategically for business expansion and earn rewards.

23:29 - Submit old PDF to be taxed as S Corp.

28:36 - Ownership entails investing and overseeing business operations.

36:55 - Balancing work, fitness, and family responsibilities.

46:21 - Maintaining work-life balance through intentional activities.

53:22 - Dedication to pool upkeep and family enjoyment.

59:04 - Business growth presents financial challenges and increased expenses.

01:01:36 - Delegate tasks, focus on growth and marketing.

01:10:58 - Discussing business growth and profit margin strategy.

01:15:06 - Challenges of business growth and leadership at $1,000,000.

01:21:55 - Analyzing marketing investment and growth strategy risks.

01:23:56 - The entrepreneur's aggressive growth strategy leads to a heavy financial burden.

01:34:05 - Express heartfelt encouragement and courage sincerely and earnestly.

01:35:37 - Struggling as a guest to not take over.

Key Takeaways

• Separate and Conquer: Always maintain a clear separation between personal and business finances, which is essential for managing and growing a successful business.
• Growth Mindset: Embrace the challenges and sacrifices of business growth, understanding that strategic investments and role transitions are vital for long-term success.
• Financial Finesse: Use debt wisely, prioritize recruitment and marketing over equipment investments, and consider IRS preferences for accrual-basis accounting for high-revenue businesses.

Resources and Websites:

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget

Smartphone Video Creation Guide: Keithkalfas.com/smartphone

Identifying Your Superpower: Keithkalfas.com/superpower

Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence