Welcome to the Season 1 finale of Velocity Juice. In this episode, we have the pleasure of inviting Oliver Spark, CEO of Sweet Analytics, to join us in exploring the realm of data tools used by consumer companies to understand their attribution models for each advertising channel.
We'll delve into how companies manage their data to make better decisions, and how this process evolves at each stage to improve their cost of acquisition and return on advertising spend. Additionally, we'll discuss the future of the sector, providing valuable insights for founders to prepare for the journey ahead.
So, let's dive into this captivating discussion with Oliver Spark, as we unravel the intricacies of data tools, attribution models, and the evolving landscape of consumer analytics.

Our tenth and final episode of Velocity Juice's Podcast, series 1, introduces Wizz Selvey, founder of Wizz & Co, branding agency for businesses. During the podcast, Wizz discusses her various successful strategies around selling in retailers and online.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

Our ninth episode introduces Claudiu Cioba, founder of Videowise, ecommerce video platform. During the podcast, he discusses the power behind video advertising and how valuable it can be to increase customer acquisition for various brands.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

Our eighth episode introduces Kirsten Ellis and Hugo Sunnucks, employees at our sister company, Velocity Capital. During the podcast, both Kirsten and Hugo will  discuss their journey into venture capital, as well as the types of businesses they invest at Velocity.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

Our seventh episode introduces the founders of SuperCo, Tom Mucklow and Tom Carew. During the podcast, both Toms discuss their journey into setting up Superco, and the support they provide Shopify businesses, through expert design, development, and growth services.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

Our sixth episode introduces Gem Misa, founder of Full Green. During the podcast, Gem discusses her journey into entrepreneurship, setting up two businesses prior to Full Green. She also talks about the future of sustainability, and the importance of digital marketing in growing a digital business.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners with stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

Our fifth episode introduces Rajeev Saxena, founder of Velocity Group. During the podcast, he discusses his career, being the third employee of Red Bull, and his vision behind setting up Velocity Group. Velocity Juice was born out of a need to fund scalable amounts towards digital marketing when it comes to scaling a digital business. After all, marketing is proven to be the core reason for online businesses' success.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

Our fourth episode introduces Alexej Pikosvky, founder of Alphawell Brands, a global e-commerce platform for health & wellness brands. In this podcast he discusses his journey into entrepreneurship and building brands within the wellness space. 

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omni-channel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.