Episodios

  • Aligned Sales Series Part 3 - Stand out and be seen
    Jul 29 2024

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    In part three of the Aligned Sales Series, the focus is on 'The Art of Differentiation,' as coined by David Breyer. The episode emphasizes the necessity of branding to stand out in the crowded 2024 online marketplace. It argues that generic content and copy-paste captions are insufficient and introduces a framework for powerful branding encompassing vision, values, teaching style, areas of expertise, unique perspectives, and impactful offers. Through personal anecdotes and examples, the episode conveys the importance of intentional differentiation, urging listeners to leverage their unique qualities to create a brand that stands out from the noise.

    00:00 Introduction to Differentiation and Branding

    01:28 Embracing Competition and Neutrality

    02:25 The Pitfalls of Copying Others

    03:39 Discovering Your Unique Qualities

    05:12 The Importance of Intentional Differentiation

    09:28 Defining Your Vision and Values

    16:49 Understanding Your Style and Expertise

    23:35 Crafting Unique Perspectives and Offers

    28:33 Conclusion and Final Thoughts

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    32 m
  • BONUS: Escape To Elevate Convos with Past Attendees
    Jul 25 2024

    www.escapetoelevate.com

    In this episode, host Jodie Brown shares a recording from a live session with two attendees of the Escape to Elevate Italy retreat, Kelly and Brooke.

    They discuss their transformative experiences, including professional growth, branding, and personal connections made during the retreat. You'll get insights into the value of the mastermind program and upcoming opportunities to join future retreats.

    For more information, visit www.escapetoelevate.com or connect on Instagram at instagram.com/itsjodiebrown.

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    22 m
  • The Aligned Sales Series Part 2 - Giving your launch + marketing strategies enough time to work
    Jul 22 2024

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    In the second episode of the Aligned Sales Series on the Visionary Rising Podcast, host Jodie Brown delves into the crucial distinction between evolving your business and making reactive pivots that may harm your progress. Through a compelling analogy involving a young football enthusiast, she illustrates the importance of perseverance and resilience for entrepreneurs. Jodie emphasizes the necessity of strategic changes based on long-term goals, market sophistication, and consistent client feedback, while cautioning against frequent shifts driven by boredom or temporary dissatisfaction. Key topics include the importance of analyzing and refining marketing strategies, the impact of sustained efforts on business growth, and the potential downsides of constant pivots. Jodie also highlights two appropriate times for significant changes in business strategies. Tune in for valuable insights aimed at fostering long-term stability and success.


    00:00 Introduction and Episode Overview

    00:28 The Football Analogy: Lessons in Resilience

    04:48 Business Evolution vs. Reactive Pivots

    06:18 Defining Evolution in Business

    08:41 The Pitfalls of Constantly Pivoting

    09:45 The Importance of Consistency and Focus

    20:52 When to Pivot: Testing and Iteration

    28:13 Conclusion and Next Episode Teaser



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    30 m
  • BONUS: Escape your day to day and elevate your brand (Live Replay with Sherry Nelson)
    Jul 16 2024

    Visit www.escapetoelevate.com for more info and to apply!

    In this episode of the podcast, host Jodie Brown shares a recent conversation from an Instagram live session with Sherry, a former participant of the 'Escape to Elevate' retreat.

    They discuss Sherry's experiences, hesitations before attending the retreat, and the significant impact it has had on her career and personal growth.

    Jodie highlights the transformative benefits of the retreat for beauty industry entrepreneurs, educators, and creatives.

    They also dive into the sense of community, the value of being in a room with diverse, talented individuals, and the importance of stepping out of one's comfort zone.

    Sherry shares her career developments.

    Applications for the Italy 2024 retreat close at the end of July, visit escapetoelevate.com to apply.

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    25 m
  • The Aligned Sales Series Part 1 - Speak to your clients where they are at
    Jul 15 2024

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    In this episode of the Visionary Rising Podcast, host Jodie Brown delves into the intricacies of marketing by focusing on the importance of speaking to clients' current awareness levels. Moving beyond the basic frameworks of pain point and desire-based marketing, Jody emphasizes the need for clarity in identifying client problems without resorting to unethical tactics. The episode explains how understanding the client's day-to-day experiences can significantly improve marketing strategies. Jody provides actionable insights and examples, teaches how to effectively communicate client experiences, and offers tips on gathering client feedback for better tailored marketing efforts. This episode sets the stage for a three-part series aiming to boost conversions and deepen audience connections.

    00:00 Introduction to Pain Point vs. Desire Based Marketing

    02:14 Understanding Client Awareness Levels

    03:08 The Importance of Positioning in Marketing

    05:45 Speaking to Client Experiences

    10:27 Practical Tips for Connecting with Your Audience

    13:36 Market Research Strategies

    16:44 Applying Insights to Your Marketing

    18:53 Conclusion and Next Steps


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    22 m
  • How to bust through creative blocks + find inspiration in your business
    Jul 9 2024

    The Power of White Space: Boosting Creativity and Preventing Burnout

    In this episode of Visionary Rising, host Jodie Brown talks about the importance of creating 'white space' in your calendar and life to overcome creative blocks and prevent burnout. She introduces the concept of white space as essential for fostering creativity and overall productivity. Using research-backed methods and personal anecdotes, Jodie explores techniques like the Pomodoro method, taking regular breaks, and the practice of digital detox. The episode also emphasizes the psychological benefits of creating pauses in your schedule, enhancing focus, and allowing new ideas to flourish.


    00:00 Introduction: The Power of White Space

    02:33 Welcome to Visionary Rising

    03:37 Understanding Creative Blocks

    04:58 Personal Story: Birth of Escape to Elevate

    09:10 The Science Behind White Space

    12:34 Benefits of White Space

    21:19 Creating White Space in Your Life

    25:03 Optimizing Your Environment for Creativity

    30:36 Digital Detox for Enhanced Creativity

    34:08 Challenge: Implementing White Space

    35:58 Conclusion: Recap and Final Thoughts


    Here's a list of the studies and books referenced in this episode:

    The Big Leap by Gay Hendricks

    The Art of Thought (1926)

    • Concept of the incubation period introduced.

    A Study from the University of California, Santa Barbara

    • Found that breaks for mind wandering allow the brain to make unexpected connections.

    The Power of Full Engagement by Tony Schwartz and Jim Loehr

    • Proposes a 90-minute work block followed by a 20 to 30-minute break.

    Study Highlighted by Tromeg

    • Found that one lazy day per week can have significant impacts on mental and physical health, reducing stress and high blood pressure, improving mental well-being, and boosting overall productivity.

    Research from Princeton University Neuroscience Institute

    • Found that physical clutter in your surroundings competes for your attention, resulting in decreased performance and increased stress.

    Study Published in the Journal of Environmental Psychology

    • Showed that even short interactions with nature can improve cognitive function and increase attention span.

    Harvard Health Study

    • Found that spending time in nature reduces stress, anxiety, and depression, which are barriers to creative thinking.

    Stanford University Study

    • Found that walking in nature yields more creative output compared to walking in urban environments, with a 50% boost in creativity for those who walked in natural settings.

    American Psychological Association

    • Reported that taking breaks can reduce stress by 40% and improve general mental well-being.

    Arianna Huffington's Book, Thrive

    • Advocates for unplugging from technology for both well-being and productivity, suggesting specific times and places for digital detox to enhance creativity and mental clarity.

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    37 m
  • Facebook + Instagram ads for creative entreprenuers
    Jul 1 2024

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    In this episode, Jodie interviews Melissa Litchfield about her journey in the online space and the intricacies of running successful paid advertising campaigns in 2024. Melissa shares her experiences, from her early days of experimenting with Facebook ads to building a thriving digital marketing agency. The conversation covers essential topics such as the importance of having a solid foundation before running ads, what types of businesses should invest in ads, understanding different ad objectives, setting up tracking mechanisms, and how to maximize ad budgets. Melissa also emphasizes the significance of integrating organic strategies with paid ads, the impact of recent changes in tracking technologies, and offers practical advice for those looking to scale their online presence effectively.

    00:00 Introduction and Welcoming Melissa

    00:11 Melissa's Journey in the Online Space

    01:37 First Steps into Digital Marketing

    03:43 Building a Successful Agency

    27:35 Final Thoughts and Where to Find Melissa


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    32 m
  • Get more eyes on the content you've already created with SEO + Pinterest
    Jun 17 2024

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    In this episode of the Visionary Rising Podcast, Jody welcomes marketing strategist Molly Ho to explore how entrepreneurs, especially solopreneurs, can maximize their existing content's reach. Molly shares her journey in entrepreneurship, the long-term benefits of SEO, the strategic use of Pinterest, and effective blogging. They discuss the types of businesses that can benefit from Pinterest, the importance of keyword research, and how to drive traffic from Pinterest to your website. Molly also provides insights on repurposing content and the significance of mobile optimization for websites.

    00:00 Welcome to the Visionary Rising Podcast

    00:23 Meet Molly Ho: Marketing Strategist Extraordinaire

    00:59 Molly's Journey into Marketing

    03:05 The Power of Pinterest and SEO

    06:50 Is Pinterest Right for Your Business?

    08:29 Getting Started with Pinterest

    18:15 Repurposing Content for Pinterest

    21:21 Blogging: An Evergreen Strategy

    25:53 SEO and Keyword Research Tips

    29:22 Final Tips and Farewell


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    32 m