The Web Design and Marketing Diaries

By: Victoria Berry | The Pier Collective Web Design Studio
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  • Summary

  • The Web Design and Marketing Diaries with host Victoria Berry is here to help you understand how to apply effective digital marketing techniques in your business. Whether you have been in business for years or just starting out, if you want to learn more about the techniques successful entrepreneurs use to grow and nurture their audience, tap in.

    Visit us online anytime at https://www.thepiercollective.com
    © 2024 The Web Design and Marketing Diaries
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Episodes
  • EP 1.04 | How to Create a Top Tier Homepage

    EP 1.04 | How to Create a Top Tier Homepage
    Jul 25 2024
    Welcome to another episode of The Web Design and Marketing Diaries, where we empower small business owners to thrive in the digital world. Today, we're diving into the heart of your online presence – your home page. Your website's home page is often the first impression potential customers get of your business, and it's crucial to get it right.

    In this episode, we’ll break down the essential elements that make a home page effective and engaging. From crafting a compelling headline to optimizing for mobile devices, we'll cover everything you need to know to ensure your home page captivates visitors and encourages them to take action.

    Here’s what we’ll discuss:

    • Compelling Headlines and Subheadlines: How to grab attention and clearly communicate your value.
    • Hero Images and Videos: The power of visual elements in making a strong first impression.
    • Clear Calls to Action (CTAs): Guiding visitors towards the next step.
    • Overview of Services or Products: Informing visitors quickly about what you offer.
    • Navigation Menus: Designing intuitive and user-friendly navigation.
    • Social Proof: Using testimonials and reviews to build trust.
    • Contact Information: Making it easy for visitors to get in touch.
    • Value Proposition: Highlighting why visitors should choose you.
    • Responsive Design: Ensuring your site looks great on all devices.
    • Advanced Tips: SEO optimization, loading speed, and analytics tracking.
    Whether you’ve DIY’ed your website or it’s been a while since your last update, this episode is packed with actionable tips to help you transform your home page into a powerful tool for your business.

    Tune in and learn how to create a home page that not only looks great but also drives results. Don’t miss out on these valuable insights that can take your website to the next level.

    Links mentioned in this episode:
    Sign up for a Website Review: https://www.thepiercollective.com/website-review/
    Download the Website Planning Workbook: https://learn.thepiercollective.com/website-planning-workbook


    Are you struggling with an outdated website that doesn't attract your ideal buyers? Schedule a consultation with me so you can finally have a modern, on-brand, mobile-friendly website that delivers a great first impression.

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    34 mins
  • EP 1.03 | 3 Things You Probably Missed on Your DIY Website

    EP 1.03 | 3 Things You Probably Missed on Your DIY Website
    Jul 9 2024

    On this episode, we talk about the top 3 (plus one bonus) things most people miss when DIYing their website. Listen in to make sure you don't make these mistakes on your DIY site.

    Have you been putting off building your website or don't know where to start? Download our FREE Website Planning Guide and finally get clear on what you need to do to start building your website the right way!

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    Are you ready to take your business to the next level with strategic web design that speaks to your target audience and converts visitors to clients? Schedule a consultation today and let's talk.


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    31 mins
  • EP 1.02 | Understanding Sales Funnels

    EP 1.02 | Understanding Sales Funnels
    Jul 2 2024

    In this episode of The Web Design and Marketing Diaries, host Victoria explains what a sales funnel is and how it's used in online marketing.

    Click here to download our FREE Sales Funnel cheat sheet.
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    23 mins
Leadership Marketing Economics
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