Welcome to the Why Between the Lines podcast, where we explore the why behind what people do. Whether it’s a business, a job, or a passion project – we want to hear the story behind the path, and the heart behind the venture.

This is our last episode of the season! And we're delighted to have Vikki Maver – founder and strategic director of Refresh Marketing – on the show.

Vikki tells us how she went from corporate marketing into copywriting, why she sometimes really doesn't like being a boss – and what’s most important to her in building this business.

The Why Between the Lines podcast is produced by Refresh Marketing, Australia’s longest-running copywriting agency. Want us to help you tell YOUR story? Learn more about Refresh Marketing.

Music by FASSounds from Pixabay

Welcome to the Why Between the Lines podcast, where we explore the why behind what people do. Whether it’s a business, a job, or a passion project – we want to hear the story behind the path, and the heart behind the venture.

Earlier this year, we partnered up with Chiquita Searle, the founder of PR agency Chiquita & Co. And since then, she’s been providing us – and our clients – with excellent PR guidance. But that’s not all that she does.

Chiquita is also the founder and designer of Chiquita Eyewear – AND the co-founder of FemmeCon, a community designed to inspire women to step into their full-force feminine power.

In this episode, Chiquita shares about how she built a brand-new agency without any experience. Why she believes women should have more ego. And what to do when we feel like we don’t have all the answers.

Find out more about Chiquita’s businesses:

Chiquita & Co

Chiquita Eyewear

FemmeCon

The Why Between the Lines podcast is produced by Refresh Marketing, Australia’s longest-running copywriting agency. Want us to help you tell YOUR story? Learn more about Refresh Marketing.

Music by FASSounds from Pixabay

Welcome to the Why Between the Lines podcast, where we explore the why behind what people do. Whether it’s a business, a job, or a passion project – we want to hear the story behind the path, and the heart behind the venture.

Almost two years ago, Gary Peer & Associates Co-founder Phillip Kingston engaged Refresh Marketing to create a content strategy and become the agency’s ongoing content marketing partner. Since then, we’ve been working together to write memorable stories, which are published on The Peer Blog – and in their quarterly publication, The Peer Review.

And today, we have Phillip himself on the show. He tells us how and why he began his real estate agency; why he believes we are all, in fact, a salesperson one way or the other; and, the importance of making mistakes.

Visit Gary Peer’s website

Read The Peer Blog

Explore The Peer Review

The Why Between the Lines podcast is produced by Refresh Marketing, Australia’s longest-running copywriting agency. Want us to help you tell YOUR story? Learn more about Refresh Marketing.

Music by FASSounds from Pixabay

Welcome to the Why Between the Lines podcast, where we explore the why behind what people do. Whether it’s a business, a job, or a passion project – we want to hear the story behind the path, and the heart behind the venture.

Today’s guest is Mitch Green – a very talented and passionate landscape photographer. He tells us what fuels his love for photography, the work that goes into snapping a photo of a sunrise – and what he’s learned through the journey of capturing nature on camera.

Visit Mitch’s website

Check out Mitch’s IG

Read Mitch’s articles:

Reflecting on why I photograph: To shine a spotlight on natural wonder

Conserving nature? Why I’m giving my photos away for free

The Why Between the Lines podcast is produced by Refresh Marketing, Australia’s longest-running copywriting agency. Want us to help you tell YOUR story? Learn more about Refresh Marketing.

Music by FASSounds from Pixabay

Welcome to the Why Between the Lines podcast, where we explore the why behind what people do. Whether it’s a business, a job, or a passion project – we want to hear the story behind the path, and the heart behind the venture.

Today we speak to Natalie Phillips-Mason, the founder and lead consultant of Inclusive Change. Natalie is a strategic change partner who focuses on and advocates for neuroinclusive workplaces and customer experiences.

She tells us how she got started in her 20-year change management career. What neuroinclusivity means to her personally. And why she’s passionate about what she does.

To learn more about what she does, visit Natalie’s website.

The Why Between the Lines podcast is produced by Refresh Marketing, Australia’s longest-running copywriting agency. Want us to help you tell YOUR story? Learn more about Refresh Marketing.

Music by FASSounds from Pixabay

Welcome to the Why Between the Lines podcast, where we explore the why behind what people do. Whether it's a business, a job, or a passion project – we want to hear the story behind the path, and the heart behind the venture.

Joining us as our very first guest is Felicity de Lang, the founder of Tilt Shift.

Felicity also calls herself a culture change guide. And in this episode, she tells us what exactly it is that she does; how she helps businesses with culture; why she'd expected hostility from those she worked with; and what keeps her excited about her job.

Check out Felicity's LinkedIn profile.

The Why Between the Lines podcast is produced by Refresh Marketing, Australia’s longest-running copywriting agency. Want us to help you tell YOUR story? Learn more about Refresh Marketing.

Music by FASSounds from Pixabay.

Have you ever wondered why people choose certain jobs?

What pushed them to start a business? What motivates them to volunteer for charities? Or why put so much heart and soul into a passion project?

Well, we do. And in this podcast, we not only wonder... we talk to them about it.

Join us as we ask people from all walks of life: why do what they do?

Their answers may inspire you. And sometimes, surprise you.

In our first season, we'll be speaking to a culture change guide, a landscape photographer, and a PR agency founder – just to name a few.

Subscribe now, so you don't miss any episodes.

The Why Between the Lines is produced by Refresh Marketing, Australia's longest-running copywriting agency with a passion for storytelling.

Audio snippets included are from Felicity de Lang, Mitch Green, and Natalie Phillips-Mason.

Music credit: FASSounds from Pixabay