The Widest Net  By  cover art

The Widest Net

By: Pamela Slim
  • Summary

  • The Widest Net podcast shares the many ways entrepreneurs and small business owners can build a thriving business through partnership development, relationship marketing and community building. Show host and award-winning author Pamela Slim will bring diverse experts to the table to both talk about the fundamentals of inclusive business building as well as remove the roadblocks that prevent people from building feasible and sustainable marketing practices. Unlock untapped markets and discover new customers right in front of you on every episode.
    2022
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Episodes
  • 051: Attracting Visibility and Credibility Through PR with Caitlin Copple and Holly Conti
    Jul 17 2024
    “PR is about getting brands into the news media so that more people can know about you. The way that we think about it is more broad, it's more about what is your reputation and how does anyone in the outside world experience you as an individual, as a leader, an author or your business or brand.” ~ Caitlin Copple

    In this episode of The Widest Net Podcast, Pam is bringing you a double dose of guests! Caitlin Copple and Holly Conti co-own Full Swing Public Relations, the leading agency serving small business owners from under-recognized communities. Full Swing, founded in 2019, specializes in helping BIPOC and LGBTQ+ led companies and organizations increase their visibility, credibility, and sales through expertly executed public relations strategies.

    With a strong emphasis on long-term results, their commitment to providing personalized, client-oriented services sets them apart, making them a trusted partner for small business owners looking to enhance their brand presence and reach.

    Here’s what you can expect from this episode:
    • Discover effective public relations strategies for small businesses
    • Addressing the unique challenges faced by underrepresented entrepreneurs in the business world
    • Uncover the importance of a strong LinkedIn profile for PR and how it can enhance your business's reputation and reach
    • Explore the benefits of integrating PR with your overall marketing strategy
    • Uncover the secrets of utilizing local media coverage to make a national impact

    Remember we all need each other - life and work is better together.

    Resources mentioned in this episode:
    • Roadmap to a Million to Reach a Million People
    • Full Swing Public Relations - Website
    • Full Swing Public Relations - Instagram
    • Full Swing Public Relations - LinkedIn
    • Caitlin Copple - LinkedIn
    • Holly Conti - LinkedIn
    • Freebies from Full Swing Public Relations
    • The Widest Net Book by Pamela Slim

    Connect with The Widest Net Podcast

    If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

    Connect with Pam directly on LinkedIn

    Show more Show less
    43 mins
  • 050: The Power of Inclusive Language with Dr. Suzanne Wertheim
    Jul 3 2024
    “Inclusive language is language that is good at creating, building, deepening relationships, because it makes people feel seen, heard and valued, and it builds trust.” ~ Dr. Suzanne Wertheim

    In this episode of The Widest Net Podcast, Pam is joined by distinguished linguistics expert, Suzanne Wertheim, Ph.D. Having obtained her doctoral degree from Berkeley, she transitioned from academia to establish Worthwhile Research and Consulting, leveraging her expertise in linguistic anthropology to address bias in workplace settings. Her comprehensive experience culminated in the publication of her book, "The Inclusive Language Field Guide", a testament to her dedication to promoting inclusive language and respectful communication in professional environments.

    Suzanne's extensive work in global contexts and her commitment to bridging the gap between academia and practical application make her an authority in the realm of inclusive workplace language.

    Here’s what you can expect from this episode:
    • Dr. Wertheim’s 6 principles of inclusive language for a more harmonious workplace
    • Applying linguistics expertise to foster better communication and understanding
    • Addressing bias through language to create a more equitable environment
    • Revitalizing language for a richer and more diverse corporate culture
    • Implementing best practices for giving and receiving feedback to enhance team dynamics

    Remember we all need each other - life and work is better together.

    Resources mentioned in this episode:
    • Book - The Inclusive Language Field Guide
    • Worthwhile Research & Consulting Website
    • Suzanne Wertheim - Website
    • Suzanne Wertheim - LinkedIn
    • Worthwhile Language Newsletter
    • The Widest Net Book by Pamela Slim

    Connect with The Widest Net Podcast

    If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

    Connect with Pam directly on LinkedIn

    Show more Show less
    50 mins
  • 049: Building Strong Financials to Scale Your Service Business or Non-Profit with Stephanie Skryzowski
    Jun 19 2024
    “There is no judgment. It doesn't matter where you are coming from. If you have a negative account balance or if you have $300,000 in the bank, the principles are the same.” ~ Stephanie Skryzowski

    In this episode of The Widest Net Podcast, Pam is joined by Stephanie Skryzowski, the founder and CEO of 100 Degrees Consulting, who brings a wealth of expertise as a visionary chief financial officer dedicated to empowering nonprofit leaders. Specializing in nonprofit management and finance, Stephanie is deeply committed to helping nonprofits achieve financial stability and increase their impact. Her passion for educating leaders to understand, use, and communicate their numbers is evident in her creation of the online course “Master Your Nonprofit Numbers®".

    Stephanie's practical and strategic approach to financial management equips nonprofit leaders with the tools they need to make informed decisions and drive sustainable growth.

    Here’s what you can expect from this episode:
    • Learn to implement profit-first strategies for improved financial stability in your nonprofit organization
    • Discover the key financial metrics essential for driving business growth and making informed strategic decisions
    • Uncover effective strategies for overcoming financial challenges that are unique to nonprofit organizations
    • Gain insights into the fundamental differences between nonprofit and for-profit finances
    • Explore financial management techniques tailored to nonprofit leaders to drive sustainable business growth

    Remember we all need each other - life and work is better together.

    Resources mentioned in this episode:
    • 100 Degrees Consulting - Website
    • Cash Flow Template
    • Stephanie Skryzowski - LinkedIn
    • Stephanie Skryzowski - Instagram
    • 100 Degrees Consulting - Facebook
    • The Widest Net Book by Pamela Slim

    Connect with The Widest Net Podcast

    If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

    Connect with Pam directly on LinkedIn

    Show more Show less
    31 mins

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