**The Global Journey of Digital Payments and Beyond with Lisa Nestor**
- Lisa Nestor's journey from rural financial systems in West Africa to Chief of Strategy at Airtm
- The mission-driven ethos of Airtm in providing digital dollar access
- Cultural brand development and exceptional customer support as differentiators

**Competing in a Crowded Market**
- Airtm's strategy to stand out in competitive digital payments space
- Not just competing on price: prioritizing mission and user-centric value proposition
- Building a community among digital entrepreneurs to expand earning opportunities

**User-Centric Business Approach**
- Conducting user interviews and supporting user-generated content for insights
- Encouraging customer voice and descriptors for product improvement
- Relationship building with a user base beyond transactional interactions

**Tapping into New Markets**
- Airtm's considerations for expanding into new countries
- Analyzing both growth opportunities and operational costs
- Importance of regulatory compliance and competitive cost structures

**Future Shifts in E-Commerce and Online Transactions**
- Anticipation of global adoption of digital asset payments, especially stablecoins like USDC
- The potential impact on international market expansions for e-commerce platforms
- Encouraging curiosity and openness to innovative technological trends in finance like AI

**Valuable Career and Life Lessons**
- Importance of documenting thoughts and strategies
- Maintaining resilience and not taking things personally in business interactions
- Leveraging personal networks and perspectives in problem-solving

Tweetable Quotes:

"Think of your customers' voice as your treasure map to success." - Salim Omar
"Stable coins might just be the anchor your e-commerce ship has been searching for." - Lisa Nestor

**Mastering eCommerce**:
- Introducing Jessica Coster, an eCommerce and email marketing strategist
- Her background: 20+ years in retail, owning a boutique, and running a seven-figure eCommerce store
- Importance of knowing enough about every aspect of your business to make informed decisions

**The Pillars of Growth**:
- The fundamental importance of understanding your customer
- The dangers of chasing shiny objects in business
- Key lessons from Jessica's journey: delegating effectively and staying involved

**Forging a User-Friendly Experience and SEO Insights**:
- Clear and intentional communication on websites and with search engines
- The story of the ‘survival kit’ and targeted traffic
- Crafting content for early customer engagement and featuring products prominently

**Promoting Your Business Authentically**:
- The power of being authentic and true to yourself
- Attracting the right kind of customers by embracing your unique voice
- Discussing how large brands can't match the personal touch of small businesses

Tweetable Quote:

"Understand enough about everything in your business." - Jessica Coster

"Avoid all the shiny objects in business, focus on customer needs." - Jessica Coster

"SEO is about partnering with search engines to serve the perfect customer." - Jessica Coster

**Opening Segment**
- Introduction of Molly Ruland, CEO and founder of HeartCast Media
- HeartCast Media's focus on personal branding and quality podcast production

**The Importance of Authenticity in Content Marketing**
- The critical role of authenticity in the age of AI
- Content marketing as a true reflection of human input
- Cost-effectiveness of content marketing compared to paid advertising

**E-commerce and Content Marketing Synergy**
- The necessity of authenticity for e-commerce brands
- Differentiating products through content marketing
- Leveraging content for creating brand relationships

**Maximizing Podcasts for E-commerce**
- Using podcasts to establish thought leadership and create strategic relationships
- The concept of content leverage versus content repurposing
- Podcasts as SEO tools for enhancing online presence

**Strategic Podcast Creation Tips**
- Being intentional and strategic with podcast content
- The benefits of outsourcing podcast production
- Focusing on value creation and building systems

**Molly's Business and Life Philosophy**
- Moving to Costa Rica as part of a lifestyle shift
- Business growth through clarity and systems
- Essential business philosophies for success

**Closing Segment**
- Essential reads for business development
- Molly's recommendations on leadership and growth
- Contact details for HeartCast Media

Tweetable Quote:

"Authenticity is your ace in the digital age." - Molly Ruland

"Leveraging content is better than just repurposing it." - Molly Ruland

"Take the straightest path to the money in business." - Molly Ruland

"Invest in systems for growth, not just goals." - Molly Ruland

**Captivating Conversations with James Bond**

- Introduction of James Bond, behavioral management specialist with 30 years of experience
- Discussion on the powerful concept of 'Brain Glue' and its application in business
- How famous figures like Kurt Cobain and Warren Buffett utilized brain glue in their careers

**Crafting Unforgettable Brands with Brain Science**

- Sensory elevation: using evocative language to resonate with audiences
- Name changes leading to explosive growth in sales and brand recognition
- Squatty Potty: a case study in the power of product naming

**The Metaphorical Might in Marketing**

- The use of metaphors by Warren Buffett to strengthen messages
- Implementing strategies for behavioral change in sales teams

**From Good to Great: Renaming for Relevance**

- How companies saw massive profits by altering product descriptions
- Importance of choosing the right words and names for business branding

**Practical Application of 'Brain Glue'**

- Extending the 'Brain Glue' concept beyond product naming to presentations and partnerships
- Success stories highlighting the impact of 'Brain Glue' in various spheres

**Final Thoughts and Takeaways**

- Accessing James Bond's book for in-depth 'Brain Glue' strategies
- The ease and necessity of adapting to right-brain selling for logical thinkers
- Summary of James Bond's insights into business elevation through brain science

Tweetable Quotes:

"Only fools don't follow rules." - James Bond
"If the right words can make you listen to a song, they can surely skyrocket a brand." - James Bond

[00:01 - 11:34] Creating Equal Access to Information and Tools on the Web

• Amber Hinds on being the Founder & CEO at Equalize Digital

• Defining website accessibility and how it increases potential audience, improves SEO, and reduces operational costs

• Worldwide laws requiring website accessibility (ADA, EAA)

• Accessibility should be incorporated into marketing strategy

[11:35 - 20:10] How Businesses Can Avoid Lawsuits and Improve SEO

• Equalize Digital on offering a WordPress plugin and monthly subscription service for auditing/remediation

• Amber on opting for founding a B corporation

• Get people with disabilities involved in the process and reach out to customers for feedback

• Connect with Amber and learn more about how to make your website more accessible

Quote(s):

“There's a lot of overlap in between accessibility and search engine optimization best practices. So accessible websites might rank better in Google, might bring more people to the website.” - Amber Hinds

“If you're a company that has diversity, equity, and inclusion statements or who is interested in giving back to the community, this is a way that you can live those corporate values, by having an accessible website.” - Amber Hinds

Connect with Amber through her website to know how to reach more customers, reduce liability, and increase conversions. https://equalizedigital.com/. Reach out via Twitter @heyamberhinds

If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.

Don’t forget to like, subscribe, and leave us a review!

If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com

Thanks for tuning in, we’ll see you next time!

[00:00 - 08:00] SEO Best Practices for e-Commerce Brands

• Bill on consulting enterprise and e-commerce brands on SEO, PPC, CRO, and content strategy 

• Best practices should be tailored to each website, vertical, and industry

• Google has become better at understanding the intent of a query

• SEO should be seen as an experiment; tests should be done quickly and pivoted on information

[08:01 - 24:16] SEO is Hard Work, But It Pays Dividends

• Common mistakes include filling text with keywords in hopes of convincing authority

• Success rate of an SEO campaign can be measured by revenue and analytics

• Content should be quality over quantity, rich, and holistic coverage of topics

• Utilize AI as a tool to help marketers do better work

Quote:

“[In SEO content marketing], the idea is not so much about how much. It's about quality. It's about what you're saying. Are you saying something that needs to be said?” - Bill Sebald

Connect with Bill by reaching out to him at bill@greenlanemarketing.com, Twitter @BillSebald, and Linkedin!

If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.

Don’t forget to like, subscribe, and leave us a review!

If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com

If you want to learn more about Dahna Borg, visit brightredmarketing.com.au, or you can listen to Dahna's podcast "Bright Minds of eCommerce" here!

Thanks for tuning in; we’ll see you next time!

[00:00 - 09:33] Discover How to Take Your Brand to the Next Level 

• Sandy Dedeian on helping e-commerce brands get discovered and scale to seven to eight figures

• Brand personality is important in today's environment to stand out from the competition

• Start from the value and vision, then work on the brand visuals and tone of voice

• Brand personality may revolve around the founders’ stories and personalities

[09:34 - 21:21] How Small Businesses Can Use Personality to Sell Products

• Smaller businesses should tie the brand persona to the founder's personality

• There are always other ways to tell the brand story without showing your face

• Content needs to be tailored for each platform; learn to repurpose and edit

• See the links below to connect with Sandy Dedeian

Quotes:

“We live in an era where every single product has been created and in order for you to succeed with the product that you created, have a brand personality. You don't have to reinvent the wheel, you just create a product that's similar as any other product, but when you inject some personality into it, it just becomes something else.” - Sandy Dedeian

“There's always some way of telling a story or showing behind the scenes of how the product is made. But it's always more powerful when the owner is out there and showing the whole thing by themselves.” - Sandy Dedeian

Connect with Sandy by following her on Instagram, Linkedin, and Tiktok @SandyDedeian and joining her Slack Community!

If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.

Don’t forget to like, subscribe, and leave us a review!

If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com

If you want to learn more about Dahna Borg, visit brightredmarketing.com.au, or you can listen to Dahna's podcast "Bright Minds of eCommerce" here!

Thanks for tuning in; we’ll see you next time!

[00:01 - 10:26] Developing a Mindset to Consistently Make Five Figures a Month

• Jeanne Omlor on being a business strategist and online business coach

• The first step to scaling any business is mindset: setting huge, ambitious goals

• Neutralizing emotions is key to success: don't do negative emotions

• Having a big hairy audacious goal (BHAG) is essential for success

[10:27 - 24:12] Reach Million-Dollar Goals with Organic Social Media Strategies

• Give your focus and attention to your business and utilize social media

• Focus on one thing until it is mature and then add another element

• Blocking off time for focused work can help increase productivity and output

• See the links below to connect with Jeanne Omlor



Quotes:

“Tactics and strategies will not work if the person doesn't believe they will.” - Jeanne Omlor

“When you let the emotions operate your life and your business, your hands are tied.” - Jeanne Omlor

“People feel so much shame and guilt when they think of big, shameless visions... Our mind starts to backtrack, and our nervous system gets in the way... Make one step out of the rut.” - Jeanne Omlor

Connect with Jeanne and learn from the ‘Queen of Authentic Marketing’ by visiting her website at https://jeanneomlor.com/reviews/

Resources Mentioned:

Who Not How by Dan Sullivan

$100M Offers by Alex Hormozi

Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

Psycho-Cybernetics by Maxwell Maltz

Think and Grow Rich by Napoleon Hill

The ONE Thing by Gary Keller

If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.

Don’t forget to like, subscribe, and leave us a review!

If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com

If you want to learn more about Dahna Borg, visit brightredmarketing.com.au, or you can listen to Dahna's podcast "Bright Minds of eCommerce" here!

Thanks for tuning in; we’ll see you next time!