A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.

Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more.

Special thanks to our marketing experts:

• Drew Davis
• Katie Brinkley
• Mark Schaefer
• Rob LaLacheur
• Ann Handley
• Brian Piper
• Michael Stelzner
• A. Lee Judge

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This week's sponsor:

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- Hubspot.com/

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent).

The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?).

And The Onion creates a membership program with a print newspaper at the center. Joe is very happy about this.

Winners and losers include Tim Walz and LinkedIn's AI rollout.

Rants and raves include new books from Brian Piper and Pam Didner and a Dreamforce appearance from John Mulaney.

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This week's links:

X and Blocked Users

X's Global Transparency Report

New York Times to Sell Pod Subs

Why the Onion Launched a Membership Program

Tim Walz's YouTube Show

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This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test.

TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen.

And Instagram launches a version for teens only. Is it enough?

Finally, MrBeast "leaks" his personal YouTube production manual. Is there gold within?

Winners and losers include Sun Studio and the 2024 Content Marketing Award winner.

Rants and raves include MAICON's headsets and CMI's marketing career study.

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This week's links:

OpenAI's Strawberry Is Scary Good at Deception

TikTok Goes to Court

Inst Launches Teen Accounts

MrBeast's Playbook Uncovered

MrBeast: How to Succeed at YouTube Playbook

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This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.