In this episode of This Week in Health Tech episode, Vik welcomes Kevin Smith, AVP, Digital Health, Baptist Health.
We focus on impact of AI in healthcare marketing.
We start out talking about future AI phones and Google, Search Generative Experience SGE.
Kevin provides some background of Baptist Health digital properties and how sites were amalgamated from every hospital having their own sites to centrally managed digital websites and apps.
Vik and Kevin then dig into the HHS's highlighting concern last year for using Google Analytics for analytics since the information collected could be in violation of HIPAA.
We discuss the impact of removing Google Analytics and how not having any tracking technologies is a huge gap and provides no insights into how the users are using the websites. Kevin also provides some options that they are looking into to replace Google Analytics.
Then Kevin and Vik dig into how AI can be used in digital marketing starting with using AI in generating content, images, videos. Kevin also brings up AI policies and if there is a need to disclose use of AI and how do you do that. Maybe using content generation with AI won't work because it may not match the organization or the locality branding.
Many times it is easy to see when content is AI generated because AI uses certain terms more than usual and does not seem natural.
Vik and Kevin then discuss AI chatbots and is this something that could be used on a healthcare site? They discuss the pitfalls of AI chatbot and how the responses are not always trustable. Also what about sharing information with AI solutions and integration from EHR or other sources into the AI solutions.
Kevin then lastly shares a tip for listeners that he has incorporated with his team. They have instituted some brainstorming time once a month that allows the team to use the time away from meetings to think of best use cases for AI, collaborate on these ideas. Hopefully a reset time for the team to come up with enhancements for existing and potentially new solutions.


Guest Kevin Smith Contact Info:
Linkedin: https://www.linkedin.com/in/kevinbradleysmith/

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In this episode of This Week in Health Tech podcast, we welcome Barry Wallace, digital communications specialist at East Tennessee Children's Hospital.
We start out by discussing a marketing / digital communications team structure and then content generation. Vik and Barry discuss if ChatGPT AI tools help with content generation. AI could give a starting point but at this point that is what it is, get ideas but not necessarily use AI for generating and publishing content without review. There is also legitimate concern because generative AI creates is not always accurate and it is called hallucination. Also AI may not represent the voice of that specific health system or marketing department.
Barry and Vik then chat about social media and focus on Facebook, X formerly Twitter, Instagram, and TikTok. They chat about the best strategy for content on each of these platforms. Facebook still seems to be the #1 platform for their community reach.
Vik then brings up Digital Transformation in healthcare and how ETCH health system is handling this.


Guest Barry Wallace Contact Info:
Linkedin: @barrywadewallace
Email: barrywallace@yahoo.com
Twitter: @barry_w_wallace
Threads/Instagram: @barrywallace

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Vik Patel - LinkedIn
Tido Inc. - Website
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In this episodes of This Week in Health Tech, Vik and John discuss digital health strategy for healthcare organizations.
They dive into different categories for digital health: virtual care, accessing health information, interoperability, innovation.
For virtual care, organizations need to now consider remote patient monitoring on top of telehealth visits. This requires appropriate infrastructure updates to support these remote monitoring apps. Vik and John discuss challenges associated with virtual care today.
John and Vik then discuss interoperability updates required to support digital health and allowing different applications to easily access appropriate health information. We are way beyond the typical patient portal and there are many specialty apps which support patients with different conditions. They discuss FHIR APIs and the moving away from traditional way of integration where data was constantly pushed instead of being pulled seamlessly on demand.
Vik and John then discuss innovative apps and AI-ML applications and how to manage-integrate all these new apps. They also discuss privacy-security updates required for digital health preparedness.

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