In this episode of This Week in Health Tech episode, Vik welcomes Kevin Smith, AVP, Digital Health, Baptist Health.
We focus on impact of AI in healthcare marketing.
We start out talking about future AI phones and Google, Search Generative Experience SGE.
Kevin provides some background of Baptist Health digital properties and how sites were amalgamated from every hospital having their own sites to centrally managed digital websites and apps.
Vik and Kevin then dig into the HHS's highlighting concern last year for using Google Analytics for analytics since the information collected could be in violation of HIPAA.
We discuss the impact of removing Google Analytics and how not having any tracking technologies is a huge gap and provides no insights into how the users are using the websites. Kevin also provides some options that they are looking into to replace Google Analytics.
Then Kevin and Vik dig into how AI can be used in digital marketing starting with using AI in generating content, images, videos. Kevin also brings up AI policies and if there is a need to disclose use of AI and how do you do that. Maybe using content generation with AI won't work because it may not match the organization or the locality branding.
Many times it is easy to see when content is AI generated because AI uses certain terms more than usual and does not seem natural.
Vik and Kevin then discuss AI chatbots and is this something that could be used on a healthcare site? They discuss the pitfalls of AI chatbot and how the responses are not always trustable. Also what about sharing information with AI solutions and integration from EHR or other sources into the AI solutions.
Kevin then lastly shares a tip for listeners that he has incorporated with his team. They have instituted some brainstorming time once a month that allows the team to use the time away from meetings to think of best use cases for AI, collaborate on these ideas. Hopefully a reset time for the team to come up with enhancements for existing and potentially new solutions.


Guest Kevin Smith Contact Info:
Linkedin: https://www.linkedin.com/in/kevinbradleysmith/

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In this episode of This Week in Health Tech podcast, we welcome Barry Wallace, digital communications specialist at East Tennessee Children's Hospital.
We start out by discussing a marketing / digital communications team structure and then content generation. Vik and Barry discuss if ChatGPT AI tools help with content generation. AI could give a starting point but at this point that is what it is, get ideas but not necessarily use AI for generating and publishing content without review. There is also legitimate concern because generative AI creates is not always accurate and it is called hallucination. Also AI may not represent the voice of that specific health system or marketing department.
Barry and Vik then chat about social media and focus on Facebook, X formerly Twitter, Instagram, and TikTok. They chat about the best strategy for content on each of these platforms. Facebook still seems to be the #1 platform for their community reach.
Vik then brings up Digital Transformation in healthcare and how ETCH health system is handling this.


Guest Barry Wallace Contact Info:
Linkedin: @barrywadewallace
Email: barrywallace@yahoo.com
Twitter: @barry_w_wallace
Threads/Instagram: @barrywallace

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In this episodes of This Week in Health Tech, Vik and John discuss digital health strategy for healthcare organizations.
They dive into different categories for digital health: virtual care, accessing health information, interoperability, innovation.
For virtual care, organizations need to now consider remote patient monitoring on top of telehealth visits. This requires appropriate infrastructure updates to support these remote monitoring apps. Vik and John discuss challenges associated with virtual care today.
John and Vik then discuss interoperability updates required to support digital health and allowing different applications to easily access appropriate health information. We are way beyond the typical patient portal and there are many specialty apps which support patients with different conditions. They discuss FHIR APIs and the moving away from traditional way of integration where data was constantly pushed instead of being pulled seamlessly on demand.
Vik and John then discuss innovative apps and AI-ML applications and how to manage-integrate all these new apps. They also discuss privacy-security updates required for digital health preparedness.

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In this episode of This week in Health Tech, Vik and John discuss HIMSS23 conference and insights gained at the conference.
The main highlight at the conference was Artificial Intelligence (AI) and Machine Learning (ML).
Vik and John discuss few AI implementations in Healthcare including Epic, Microsoft, Google, Nuance, and more.


Website: http://www.thisweekinhealthtech.com
Twitter: @TWIHT1
Tido Inc.: https://www.tidoinc.com/
Twitter: @TIDOINC
Linkedin: Vik Patel

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In this episode of This Week in Health Tech, Vik and John discuss healthcare financial challenges as they grapple with inflation, staffing shortages, and low margins.

85% of health system leaders expect staffing challenges to significantly impact 2023 strategies.

Vik and John discuss how do you mitigate these challenges. One way is to maximize operational efficiency with automation and digital tools that reduce workforce pressures, streamline handling of application and integration issues.

These monitoring tools leverage real-time technology to drive improvements and minimize lost revenue!

*** SPECIAL OFFER *** Free 6 Months End-To-End Applications and Integration Automated Monitoring Solution Trial

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In this episode of This Week in Health Tech, we welcome Johnathan Klaus to cohost the episode. John is an experienced nurse and has worked in large academic medical center for many years in the cardiac department. He brings wealth of clinical knowledge to the team and we welcome him to cohost the podcast. Jimmy Kim is obviously still around and will be returning soon.

In this episode we focus on freeing up clinical staff from diagnosing and reporting system issues to focus on patients. This is a common scenario in health systems where clinical staff are required to not only pay attention to their patients, but also deal w/ system - application issues daily. It is such a common thing that many departments have come up with their own daily manual checks and manual checklist to diagnose issues and call the right vendor or helpdesk.

This is a loss of productivity and also affects patient care. How do we avoid this? Listen to this episode to find how technical solutions can help w/ monitoring, detection, investigation, and remediation in a timely manner.


Music by AudioCoffee from Pixabay.

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Vik and Jimmy focus on digital health and end-to-end monitoring of applications in this episode of This Week in Health Tech.
Vik talks about strategy for digital transformation: managing digital apps, integrating digital apps, and supporting digital apps on an ongoing basis.
Vik also mentions that healthcare organizations have requested not only automated monitoring but also 24/7 support to go along with the monitoring subscription. Jimmy inquires about the 24/7 support and if it is actually supported by human support staff. Vik confirms that support is actual trained application and integration support team. But the support team is kept updated proactively about any issues using automated end-to-end monitoring.
The automated monitoring is not true AI, but it is still using algorithms that are tweaked constantly by the monitoring team to enhance the solution and trigger notifications for issues without relying on users.
Jimmy asks what would stop an organization from getting this end to end monitoring solution? Is it budget, processes, etc? Vik answers that all CIOs he has discussed this solution agree that it would really help the organization and keep IT helpdesk informed of issues proactively. But the main obstacle from purchasing this is budget and justifying such a new solution versus the more traditional projects that are on the books. Even though it is quite evident that the solution has huge ROI benefits by not relying on clinical professionals having to deal w/ issues. However most organization do not keep track of how much time clinicians spend on dealing w/ issues, so the actual calculation of ROI is based on estimates. This is where it becomes a bit of a struggle for CIOs to justify purchasing this solution to the healthcare CFO.
Again, healthcare will adopt automated applications monitoring just like security and infrastructure monitoring, but it may take some time as it always done in healthcare.


Linkedin: Vik Patel
Linkedin: Jimmy Kim
Website: http://www.thisweekinhealthtech.com
Twitter: @TWIHT1
Tido Inc.: https://www.tidoinc.com/
Music Provided by Soundstripe.com

Tido Inc.
The Trusted Tech Partner for Healthcare. We use technology to deliver better outcomes.

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This episode of This Week in Health Tech focuses on one of the biggest tech conferences of North America, Collision Conference 2022. Collision attracts people from more than 125 countries and more than 35000 people.
Vik shares the stories meeting the brightest minds in tech and innovative companies. Very different than the other healthcare tech conferences.
Crowd at the conference was definitely very mixed and pleasantly unexpected. Women in tech definitely represented in good numbers at the conference. The setup at the conference was laid out very well to help easier mingling of people. Tido Inc. was represented by four team members at the conference.
It was great to talk to companies from other industries like fintech, gaming, and analytics. Pretty much every industry was well represented at the conference. Also tons of investors at the conference so great opportunity for startups to find investor partners and vice versa.
We also cut into couple of interviews w/ other startup founders and share their thoughts about the conference.
Jimmy and Vik then discuss AI at the conference. Vik shares the experience from one of the presentations w/ basketball player Carmelo Anthony and digital Melo.

Linkedin: Vik Patel
Linkedin: Jimmy Kim
Website: http://www.thisweekinhealthtech.com
Twitter: @TWIHT1
Tido Inc.: https://www.tidoinc.com/
Music Provided by Soundstripe.com

Tido Inc.
The Trusted Tech Partner for Healthcare. We use technology to deliver better outcomes.

Support the show

Support the Show.

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Vik Patel - LinkedIn
Tido Inc. - Website
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