This episode comes to you live from the Inspired Business Retreat in Bali! Kate and Sam unite with Angie Giltner, powerhouse Master Coach and motivational speaker for another episode with Angie (our first episode with Angie is still our most downloaded show to this day - have a listen if you haven’t heard it yet!). Together they reflect on Angie's journey over the past year, coming back from a bad business decision that rocked her to her core. They discuss the importance of forgiveness of oneself and others, getting back to what works to get yourself back on track, and the value of doing deep personal work to find new alignment and re-energised focus. The conversation touches on the power of mindset, the importance of simplicity in business, and the need to align one's thoughts and emotions with their desired outcomes. In this conversation, Kate, Angie, and Sam discuss Angie's journey of overcoming challenges and finding her true identity as an entrepreneur. They explore the importance of mindset, finding a good coach, and aligning with one's “core desired feelings” (a concept developed by Danielle LaPorte). They also touch on the significance of gratitude, the inspiring qualities of Balinese culture, and the power of knowing your numbers. The conversation concludes with a reminder to seek help when needed and to stay true to yourself, always.

Takeaways:

• Forgiving yourself for a bad business decision is crucial for moving forward and reclaiming your power.
• Getting back to what works and investing in yourself are key to overcoming challenges and getting back to achieving success.
• Mindset plays a significant role in business success, and it's important to align thoughts and emotions with desired outcomes.
• Simplicity is essential and overcomplicating things can hinder growth and progress. Having a coach or mentor is essential for all entrepreneurs, regardless of the type of business they have.
• Aligning with your core desired feelings and true identity is crucial for success and fulfillment.
• Expressing gratitude and practicing cultural traditions can bring joy and happiness.
• Numbers can hold personal significance and serve as signs or confirmations.
• Seek help and stay true to yourself to overcome challenges and achieve the success you deserve.

Tune in now to learn more.


Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

In this episode, Kate and Sam discuss fundamentals of marketing, including the importance of lead magnets, landing pages and online nurture sequences in building trust and converting prospects into customers. They emphasise the need to start with the end in mind, aligning free offers with paid offers. They also explore the power of ‘experiential’ lead magnets, such as video series and live events that immerse customers in the brand and build trust quickly.

The conversation concludes with a discussion on the rule of three in marketing and the power of simplicity in sales funnels.

Takeaways

• Start with the end in mind and align your lead magnet with your ultimate offer.
• Experiential lead magnets, such as video series and live events, can build trust quickly.
• Offering value for free can showcase expertise and increase the likelihood of conversion.
• Building trust and credibility is essential in the buyer's journey.
• Focus on solving the prospect's problem rather than personal connection.
• Shorten the sales funnel by being present and interacting with prospects. Experiential lead magnets, such as live events or interactive webinars, can be highly effective in building trust with potential clients.
• Lead magnets should provide valuable and specific information that can't be found elsewhere, rather than generic content.
• Landing pages should be simple and easy to navigate, with a clear value proposition and a prominent form for visitors to fill in.
• The rule of three is a powerful psychological principle in marketing, and simplicity is key in creating effective sales funnels.

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

Summary:

In this episode, we were joined by Ortal Green, an expert in creative and innovative thinking. With a background in IT startups in Israel, Ortal spent many years working in the high-tech industry where she realised that the ability to succeed in business comes down to our ability to think creatively and innovatively. This set Ortal on a path to eventually become a mindset shifter and founder of Success by Design. Ortal explains how, sadly, our education system does not develop our skills for creative thinking. In a large study, 98% of all children aged 5 were considered ‘creative thinkers’. By the time we become teenagers this drops to less than half, and by the time we become adults, it drops to less than 5%.

Ortal Green shares four proven ways to expand your thinking creatively and innovatively, which inevitably leads to increased business revenue. If you’ve hit a revenue ceiling in your business and you’re looking for ways to break through to new levels of growth and success, don’t miss this episode!

Takeaways

• Creative and innovative thinking are essential for success in business.
• The education system often stifles creativity, but it is a skill that can be developed.
• Exercises like repurposing objects and merging unrelated ideas can help develop creative thinking skills.
• Shifting from a victim mindset to a transformer mindset is crucial when facing obstacles.
• Improving processes can drive innovation and improve the customer experience. Merging with other businesses can create a stronger and more competitive entity.
• Repurposing ideas or technologies from other industries can lead to innovation and growth.
• Breaking the status quo and challenging traditional norms can open up new opportunities.
• Creative thinking, self-belief, and having a clear vision are essential for success in business.

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

In this episode, Kate and Sam open up and share some of the things going on behind the scenes that have made life and business challenging in recent months. Building a business is not always an easy journey, especially when life throws curveballs into the mix!

Sam shares her recent stressful experiences with some personal medical challenges. She discusses the emotional and mental toll these experiences can have, even while you have to keep showing up for your clients and your business. Kate and Sam talk about the importance of sharing and supporting one another when going through these experiences. They also emphasise the need for regular health screenings and taking care of oneself while running a business.

The conversation highlights the role of mindset and the power of positive thinking in navigating difficult situations. The conversation explores the themes of faith, learning lessons, being present, vulnerability, all the way through to content marketing, and the power of social media.

Sam and Kate discuss the importance of learning the lessons that life presents and how the universe will keep throwing challenges until those lessons are learned. They also talk about the significance of being present in the moment and trusting that you are exactly where you need to be. The conversation delves into the vulnerability of sharing personal experiences on social media and the balance between authenticity and oversharing. They also touch on the importance of organic and paid marketing strategies and the role of social media in business growth.

Takeaways

• Health issues and personal challenges can have a significant emotional and mental toll.
• Sharing and supporting one another is important in navigating difficult situations.
• Regular health screenings are crucial for early detection and prevention.
• Taking care of oneself is essential while running a business.
• Mindset and positive thinking play a significant role in overcoming challenges. Life presents lessons that we need to learn, and the universe will keep throwing challenges until those lessons are learned.
• Being present in the moment and trusting that you are exactly where you need to be is essential for personal growth.
• There is a balance between authenticity and oversharing on social media, and it's important to be mindful of what and when to share.
• Organic and paid marketing strategies should be used in parallel to maximise the effectiveness of social media advertising.
• Quality content is more important than quantity when it comes to content marketing.

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

As business owners, most of us love to share our knowledge and to help others, but to succeed in business you of course need to turn that knowledge-sharing process into revenue generation. In this conversation, Kate and Sam discuss use their podcast as an example of the monetising journey. They discuss the importance of having a clear strategy to build a platform, generate warm leads, and convert them into paying customers. They caution against relying solely on social media for sales, wasting money on branding and design before establishing a viable business, and falling for get-rich-quick sales tactics.

The hosts also discuss some of the common mistakes that entrepreneurs make when starting a business and provide tips on how to avoid them. They emphasise the importance of knowing the problem you are solving, identifying your target market, creating a clear offer, getting out of your comfort zone, and consistently showing up in person and online. They talk about the need for authenticity and transparency in marketing and the importance of finding a coach or mentor who has achieved success in your desired field.

Takeaways

• The journey of monetisation requires you to have a clear strategy to build a platform, generate warm leads, and convert them into paying customers.
• If you host (or you’re planning to host) your own podcast, a dedicated website can help with SEO and provide a central platform for accessing episodes, videos, and valuable downloads.
• Social media should not be relied upon as the sole source of sales. Building a platform and trust takes time and consistent effort.
• Investing in branding and design should be done after establishing a viable business and understanding the target market.
• Beware of get-rich-quick sales tactics and focus on sustainable, long-term strategies for business growth. Know the problem you are solving and define it clearly
• As always, identifying your target market and understanding their specific needs is key.
• Create one clear offer that addresses the problem and provides a transformation
• Get out of your comfort zone and network with potential clients and partners.
• Consistently show up in person and online to build trust and credibility.
• Be authentic and transparent in your marketing.
• Find a coach or mentor who has achieved success in your desired field.

Did you want to join us in Bali? We’d love to have you join us on the Inspired Business Bali Retreat! Go here to learn more:

Bali retreat 13-20 July 2024: https://katedejong.com/inspired-business-bali-retreat/

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

Summary:

In this episode, Kate and Sam are joined by Katie Nelson from Sales Uprising in the USA. Katie’s a seasoned sales professional with over 33 years of sales experience, so she knows what she’s talking about when it comes to selling! Katie shares her natural journey into sales from her first job at a call centre at age 15 to becoming a successful entrepreneur, sharing insights and anecdotes along the way.

Katie shares her insights on the qualities of a great sales leader, emphasising the importance of competence, clear communication, and active listening. She addresses the stumbling blocks that keep many solopreneurs stuck in five-figure incomes, with Katie, Kate and Sam reflecting on their own experiences with sales and business development. Katie encourages listeners to approach sales with confidence and curiosity, knowing that with the right mindset and strategies, you can achieve anything you put your mind to!

Key Highlights:

• Early Career in Sales: Katie reflects on her early experiences selling various products over the phone, including insurance programs and coffee subscriptions. Despite the challenges, she thrived in the call centre environment, consistently earning the highest commissions thanks to her natural affinity for sales.
• Qualities of a Sales Leader: Katie dispels common misconceptions about sales, highlighting the need to understand the needs and desires of your customers.
• Stumbling Blocks for Solopreneurs: Katie addresses some of the stumbling blocks that keep solopreneurs stuck in five-figure incomes, sharing her own experiences in the early stages of business and embracing discomfort to achieve growth.
• Encouragement and Takeaways: Katie emphasises the importance of listening when selling, and approaching sales with confidence and curiosity.
• And lots more!

What's one sales challenge you're currently facing that you hope to gain insights on? Please reach out and let us know!

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Bali retreat 13-20 July 2024: https://katedejong.com/inspired-business-bali-retreat/

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

In this episode of the Thriving Business Podcast, host Sam Morris is joined by a special guest, Katrina Collins from Butterfly Media, to delve into the world of social media marketing and Facebook advertising. Butterfly Media is a digital marketing agency that provides effortless lead generation for professional coaches. Katrina believes every person has the potential to do great things which is why she’s committed to shining a light on the brave, authentic and talented coaches who are bogged down by the everyday grind in their business.

Katrina shares her journey from a creative background to founding Butterfly Media, driven by her passion for storytelling and helping business owners to recognise their worth. Katrina and Sam discuss the importance of having a strategic plan for social media marketing, focusing on building connections and sharing stories rather than just sales pitches. Katrina emphasises the power of authenticity in social media content, advising listeners to stay focused on their clients' needs and avoid oversharing. They explore the organic process of social media marketing, guiding listeners on how to create content that resonates with their audience and leads them on a journey toward becoming clients. Katrina shares insights into the role of advertising in converting social media followers into clients, highlighting the importance of engaging with followers authentically and providing value before making sales pitches and so much more!

Key Highlights:

• Organic Social Media: Establishing a Plan for Success: Katrina shares the importance of creating a 12-month content plan aligned with quarterly sales goals. She explains how to focus on storytelling and educational content rather than just sales pitches.
• Authenticity in Social Media, Finding the Balance: Katrina advises how to stay true to yourself and your audience, focusing on solving your clients' problems and sharing your personal stories in a genuine way.
• Building Relationships through Outreach: Learn how to engage with influencers and communities in your niche. Use direct messages (DMs) strategically to start conversations and build connections.
• Paid advertising: How to do it right!
• The Power of Facebook Groups: Groups can be effective for selling products with limited-time offers. For service providers, community-focused engagement may be more beneficial. Consider alternative platforms like WhatsApp and specialised membership communities for deeper engagement.
• And lots more!

Are you ready to explore the power of paid advertising to scale your business to new heights? Tune in to discover the strategies and insights shared by Katrina from Butterfly Media.

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Bali retreat: https://katedejong.com/inspired-business-bali-retreat/

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

In this episode of the Thriving Business Podcast, hosts Kate and Sam welcome bestselling author and systems master, David Jenyns, to discuss the power of systemisation in business. David shares his entrepreneurial journey, highlighting pivotal moments such as selling pieces of the Melbourne Cricket Ground (fascinating story!) and founding Systemology to help business owners implement systems for scalability. The conversation delves into the misconceptions surrounding systemisation, strategies for overcoming resistance to change among team members, and the role of systems in creating workplace wellbeing and creativity. David provides an abundance of free resources that will help you embrace systemisation for your long term financial freedom, time freedom and business success.

Key Highlights:

• The Art of Systemisation: David discusses his transition from being deeply involved in business operations to focusing on systemising processes for scalability. He emphasises the importance of implementing systems to free business owners from daily operations and enable scalability. You’re bound to learn some great new insights about systems here — we did!
• Navigating Resistance to Change: Sam, Kate and David discuss strategies for overcoming resistance to systemisation, particularly among existing team members. David stresses the importance of effective communication, emphasising the benefits of systemisation for all stakeholders.
• Creating a Culture of Success: Sam, Kate and David discuss the role of systems in fostering workplace wellbeing and improving employee retention, highlighting how systems provide structure and autonomy, enabling creativity and innovation within organisations.

You can order David’s bestselling book SYSTEMOLOGY here: https://www.amazon.com/Systemology-Create-Profits-Business-Systems/dp/B08FXTFBQT/

To get access to all David’s amazing free resources, go here: https://www.systemology.com/launchpad/

Are you ready to systemise and scale your business to new heights? Tune in to discover the strategies and insights shared by David Jenyns as we delve into the art of systemisation. Join us for an engaging discussion on creating time freedom and financial freedom through the power of systems.

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Bali retreat: https://katedejong.com/inspired-business-bali-retreat/

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com