This weeks episode sees us discussing the recent rebrand of The Modular Analytics Company to MOJO-CX© and some of the underlying reasons behind it.

We talk about unexpected complications for the rebrand as well as the positives to come out of all the hard work, and also cover our approach to exhibiting at the Call & Contact Centre Expo in November, and how we were able to ensure it was a success.

Lastly, I moan at Jimmy a LOT for not being regular enough recording episodes!!! (Apologies if you've been missing us!)

Jimmy explores how and why he takes a different route to other businesses when building a business proposal, and as a result, drives a consistently high win-rate.

He talks through examples for insurance, risk and more, from an SME and Data Science angle, and tells it how it is, in true Jimmy style!

Finally, we're back!

In this week's episode, Jimmy and Paul discuss the early stages of the SaaS funnel, from initial prospect through to Sales Qualification, and the dangers involved in getting it wrong.

From RevOps to ContentOps, the episode is packed with takeaways an considerations for others in the SaaS space, as well as a discussion on how TMAC faced challenges in terms of 'boiling the ocean' with a product that could work well with almost any industry, and most role profiles within those contact centres.

SME knowledge proves to be key!