• 'Tin Cup' (1996): The Golden Tassel's Sponsorship of Roy McAvoy's Golf Bag

  • Feb 7 2024
  • Length: 1 hr and 30 mins
  • Podcast

'Tin Cup' (1996): The Golden Tassel's Sponsorship of Roy McAvoy's Golf Bag

  • Summary

  • Ross and Joe Canfield, Founder / CEO of Fairways Relationship Management and Director of Affinity Partnerships for the University of Utah, scramble to determine Doreen’s return on investment for The Golden Tassel’s sponsorship of Roy “Tin Cup” McAvoy, “The Pride of Salome, Texas,” during his legendary (fictional) appearance in the 96th U.S. Open. Plus: How Tin Cup’s grassroots sponsorship portfolio was ahead of its time, and Joe’s three pillars for building successful relationships not just in sponsorship or on the golf course, but in life.

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