• Tips - How to grow your podcast

  • By: Ausha
  • Podcast

Tips - How to grow your podcast  By  cover art

Tips - How to grow your podcast

By: Ausha
  • Summary

  • Launch and boost the growth of your podcast with Tips, the new weekly show from Ausha! 💜 Each week, listen to our top tips for taking your podcast to the next level and growing your audience. 🚀 Communication, analysis, recording, editing, writing: in just a few minutes each week, we will give you all the key tips so that you can boost your podcast to the stars! ✨ —--------- Do you have ideas or suggested topics? Questions about your podcast? A problem subscribing to us? Contact us on Ausha’s social media pages or send us an email to hello@ausha.co (mailto:hello@ausha.co). 💌 To follow us on social media, it’s here: Instagram: @ausha_en Twitter: @ausha_en TikTok : @ausha_en LinkedIn: @Ausha 🚀 —--------- This show is brought to you by Ausha, the all-in-one podcast hosting and marketing platform to help you grow your podcast. 🔥 Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Episodes
  • [SUMMER REPLAY] How to transform an unkown listener into a loyal listener
    Aug 30 2023

    [SUMMER REPLAY] ☀️


    🔥 To transform a stranger into a loyal listener, we have a technique: the listener journey. 🔥


    Here are the 𝟑 𝐬𝐭𝐞𝐩𝐬:


    1️⃣ ɴᴏᴛᴏʀɪᴇᴛʏ 👉 how to get your podcast noticed by your audience?

    ✔️ Make sure your podcast is available on all listening platforms: Spotify, Apple Podcasts, Deezer... and even YouTube

    ✔️ Boost your show's visibility by optimizing your organic search ranking: implement a true SEO strategy with keywords in your titles and descriptions, a website dedicated to your podcast show or even blog articles summarizing your episodes


    Ausha actually allows you to automatically display a web page fully dedicated to your show, and it's perfectly optimized for the organic ranking of your podcast 😇


    Learn more about Ausha 👉 https://bit.ly/Ausha-co-tips


    2️⃣ ᴀᴄᴛɪᴠᴀᴛɪᴏɴ 👉 how to convince them to initiate the first listen?

    ✔️ You MUST have a trailer to tease your audience and convince them to continue listening to your podcast (you can even create a dedicated video clip with audiowaves on Ausha)

    ✔️ Promote your episodes on social networks (Instagram, Facebook, Twitter, and LinkedIn)


    3️⃣ ʀᴇᴛᴇɴᴛɪᴏɴ 👉 how to keep them coming back (or staying) on your podcast?

    ✔️ Organize your show in the form of seasons and playlists

    ✔️ Schedule your social media posts so your most loyal listeners can listen to your episodes as soon as they are released on the listening platforms


    We provide all the details in this episode, happy listening adventurers! ⚔️


    ******************


    What's Ausha? 💜


    Ausha is the best podcasting platform for hosting AND marketing your podcast.


    On one platform you'll have:

    ✅ Unlimited hosting of your podcast

    ✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

    ✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips

    ✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

    ✅ Earn money thanks to 2 different monetization methods (manual and automatic)


    Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    Show more Show less
    6 mins
  • [SUMMER REPLAY] How to catch the eye of Spotify
    Aug 23 2023

    [SUMMER REPLAY] ☀️


    🔥 In 5 minutes, find our best Marketing Tips to stand out on Spotify and gain visibility! 🔥


    ************************************************


    There are so many podcasts today that getting noticed on Spotify becomes almost mission impossible! 🕵️

    Today we're revealing our best tips for being able to get properly referenced and featured on the world's most used listening platform!


    It's not easy, but remember that Spotify's podcast curator teams are above all human beings and they say it, they are particularly attentive to 10 criteria!


    We reveal them to you in this new episode (the 6th will surprise you) 👀

    The advantage is that your podcast can find itself referenced in different types of rankings:


    ✔️ A category close to its theme

    ✔️ An independent category such as "Best episodes of the week"


    So here are the top 10 criteria:

    1️⃣ The hook: from the first few seconds, the podcast host should have given a good reason to continue listening 🪝

    2️⃣ The form: the podcast should be informative but also entertaining 🧑🏫

    3️⃣ Authenticity and inclusiveness 🤝

    4️⃣ Conversations: they love programs that provoke exciting discussions and enlighten listeners 💬

    5️⃣ Consistency on the quality of content ⏱

    6️⃣ The surprises in the episodes 🤯

    7️⃣ The personality of the hosts and the energy they give off ⚡️

    8️⃣ Themes: if the themes diversify and allow to reach different audiences it is tip top 📖

    9️⃣ Confidence: listening should not be disturbed by technical problems, of course you don't need a pro studio to record but audio quality should not be a hindrance to listening. 🎙

    🔟 Experimental formats, like audio fiction for example! 🦸


    All the details are in this new episode of TIPS 🎧


    ************************************************


    What's Ausha? 💜

    Ausha is the best podcasting platform for hosting AND marketing your podcast.

    On one platform you'll have:

    ✅ Unlimited hosting of your podcast

    ✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

    ✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips

    ✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

    ✅ Earn money thanks to 2 different monetization methods (manual and automatic)


    Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    Show more Show less
    5 mins
  • [SUMMER REPLAY] How to optimize the metadata for your podcast
    Aug 16 2023

    [SUMMER REPLAY] ☀️


    🔥 Designing metadata is one of the most important steps in promoting a podcast. We explain why in this episode. 🔥


    Metadata is a word that can be intimidating 👻


    However, metadata is essential when creating a podcast or even when publishing an episode.


    Today in TIPS 🎺 we'll look at how to effectively manage all the elements that accompany your show: image, description, tags, category of your podcast... In short, everything your listeners see when they're tuning into your episodes. 🎧


    You'll see, your metadata is a real weapon to boost the visibility of your podcast and recruit new listeners:


    1️⃣ By correctly optimizing the SEO of your metadata, you can attract potential listeners who may not have initially intended to listen to a podcast. With good SEO, your podcast can quickly show up in Google searches!


    2️⃣ A good show and episode description can be the final push to convince a listener to hit play:

    ✔️ Start with a hook sentence, reminding the listener of something they already believe in or agree with

    ✔️ Then add the necessary information to describe the main topics discussed in your podcast

    ✔️ Finish convincing your audience by sprinkling in key details about the frequency of your show, the format of your podcast, and, why not, examples of prestigious guests


    ⚠️ There are, however, certain rules to follow for your metadata to be maximally optimized:


    ❌ Do not repeat the title and author's name in your description.

    ❌ Do not write your keywords one after the other, without logical order.

    ❌ Do not add episode numbers in their title


    3️⃣ One last tip for optimizing your metadata: use Tags #

    Tags are considered a bit like labels that help your audience discover episodes of your podcast. On Ausha, when you upload a new episode to the platform, you can add up to 20 tags.


    Find out more about Ausha 👉 https://bit.ly/Ausha-co-tips


    ************************************************

    What's Ausha? 💜

    Ausha is the best podcasting platform for hosting AND marketing your podcast.

    On one platform you'll have:

    ✅ Unlimited hosting of your podcast

    ✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

    ✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips

    ✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

    ✅ Earn money thanks to 2 different monetization methods (manual and automatic)

    Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    Show more Show less
    6 mins

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