Top Secrets of Marketing & Sales Podcast Por David Blaise arte de portada

Top Secrets of Marketing & Sales

Top Secrets of Marketing & Sales

De: David Blaise
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The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and salespeople get more of the customers and clients they need so they can do more of the work they love.Copyright © David Blaise, Blaise Drake & Company, Inc. | TopSecrets.com | 463414 Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Your Market Domination Engine

    Your Market Domination Engine
    Feb 3 2026
    What does it mean to install a Market Domination Engine in your business? Is that a real thing? If so, what is it? What does it do? What does it consist of? And what does it allow you to do, that your competitors are likely to struggle with? Hi and welcome back, in today’s quick episode, we’ll talk about what it means to install a market domination engine in your business. But before we do, I want to address the elephant in the room. If even the idea of a “Market Domination Engine” sounds strange to you, or unrealistic, or if it sounds like a bunch of hype. It’s okay… Let’s start by defining what I mean by market domination. That doesn’t mean that everyone buys from you. It means that the people who could buy from you, know who you are, and know what you do, so they can make a thumbs up or thumbs down decision about whether or not they want to work with you. Think about Amazon. Everyone knows who they are. Some people love them, and some people don’t. It doesn’t matter. They dominate their market because the people who could buy from them know who they are, and know what they do, so they can make their own decision about whether or not they want to buy from them. And it’s exactly the same with you. The reason you likely struggle to get the clients you need is that they don’t know you’re alive. Or if they do know you’re alive, they don’t know exactly what you do, or why they should buy from you, or why you’re better than whoever they might be using now, or why you’re better than any or every other option available to them. Market Domination is about creating an environment in which your very best prospects know who you are and know what you do, so they can make a decision about whether or not they want to buy from you. But how do you create that environment? That’s where the market domination engine idea comes in. If that idea, the idea of a “Market Domination Engine” does sound strange, or unrealistic, or like a bunch of hype to you. it’s understandable. Becuase very few business owners have never seen a sales and marketing system that actually functions like an engine. They’re used to a patchwork of random activities. Doing some networking, waiting for referrals, making some phone calls, posting on social media, prospecting when they have the time, following up when they have the time (or when they remember they should have reached out to someone.) What is that? It’s not an engine. In an environment like that, the idea of a market domination engine sounds like fantasy or hype, because they’ve never seen their business run like an engine. That doesn’t mean it can’t. It just means it’s never been designed to run that way. The engine has not been installed. And by the engine, I mean the very specific components that create the consistent result they’re looking for. I’m going to keep this episode very short. Because this topic is likely to either make perfect sense to you, or it’s not going to make any sense at all. If you’ve ever gone from sales meeting to salesmeeting, from training to workshop, from podcast video to YouTube, from Facebook Group to Skool Community, from Google to AI, asking questions, taking notes, collecting ideas, gathering little bits and pieces here and there, and wondering how it all fits together… Then you may be ready to understand the value of installing a Market Domination engine in your business. It’s about replacing all the scattered bits and pieces you gather with proven systems and processes designed to get results. It’s about creating that environment where your ideal prospects know who you are and know what you do so well, that they can choose you over every other option. It’s about trading in your anonymity for recognition among the ideal clients you want to attract. Most business owners never experience what it feels like when everything is deliberately connected. When the hodgepodge makes way for clarity, and structure, and profit. Think about any system that works well. It’s made up of components, steps, and repeatable processes. So your outcomes are consistent. Your Market Domination Engine is exactly the same. So you can either convince yourself it doesn’t exist. OR you we can work together to install it in your business risk-free. That means if it doesn’t work for you. You get your money back and then some. If you’d like more details on that, go to TopSecrets.com/engine. That’s TopSecrets.com/engine. Once you see it in action, it stops feeling unrealistic and starts feeling obvious. Talk to you soon. Are You Ready to Install Your Own Market Domination Engine in Your Business? If so, click here. Or check out a few of the other ways we can help: Just Getting Started? If you (or someone on your team) is just getting started in promotional product sales, learn how we can help.Ready to Grow & Scale Your Business Fast? If you’re an established distributor serious about growing your ...
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    5 m
  • The Power of Storytelling in Sales

    The Power of Storytelling in Sales
    Jan 27 2026
    If our storytelling allows us to build trust, build credibility, and build a bond in sales, then we’re telling the right stories. If it’s just designed to be manipulative, then save your breath. David: Hi, and welcome to the podcast. In today’s episode, co-host Jay McFarland and I will be discussing the power of storytelling in sales. Jay, tell me a story. Jay: Listen, I am a storyteller. I love to tell stories and I like to build when I tell stories, right? This is something that I use on a regular basis when I’m talking to people. And it’s not just telling a story. I think it’s putting people in a story and what character are they in that story? And I think most people want to be the hero in their own story, right? David: They do. Which gets to the whole idea of the hero’s journey, for anyone who follows that sort of story arc. The Hero’s Journey by Joseph Campbell. But it’s a book and it describes essentially the plot of most of the most popular movies of all time. Jay: Yeah, David: Right. Star Wars, Rocky, anything where you’ve got this person who is initially kind of beaten down and not winning. Then they come into contact with a mentor. They learn new things and have a confrontation and it might not go well. Then they learn some more things and then eventually they come out triumphant. There’s a whole arc. And you’re right, a lot of people want to be the hero, and the challenge as a salesperson is, in our storytelling, we can’t be the hero. Mm. Right. We need to make sure that the person we’re talking to is the hero and that we are the mentor or guide. We’re not Luke Skywalker. We have to be Yoda. We have to be the one who’s helping Luke to destroy the Death Star. Jay: Yeah. This is a really hard thing, I think for a lot of people. Because we want to go in and think we’re the hero, right? I’m coming into your business. I’m going to provide something that is going to save the day, and then I’m going to walk away and you’re going to praise me and you’re going to pay me. But that’s not what really is supposed to be happening, right? It’s that I have the tools and the resources that you need to be the hero. David: Yes, and it’s easy to forget that, particularly when we’re trying to read ourselves in as the hero to each story. But one of the things that I’ve noticed in sales is that many, if not most of the very best salespeople are also the best storytellers. You can say. “Hi, do you know what time it is?” And instead of getting the time, you will get a fantastic story that might weave the time into it. Jay: Mm. David: But you’re going off in all kinds of directions, and when they do it right, it’s captivating enough that you sit there and pay attention. Jay: Yeah. But you pointed out “when you do it right.” David: Yes. Jay: Right. so let’s talk about that a little bit. Let’s talk about your feedback on doing it right. David: Well, number one, as we already touched on, it can’t just be all about you. You can’t make the story about yourself. You need to make it about them, and a lot of that upfront comes from finding out about them, which means you’re asking more questions, then you’re answering, hopefully in the early stages. Jay: Yes David: Because customers always just want to know what it’s going to cost upfront, and you don’t generally want to lead off with that. So a lot of our storytelling will actually have to come from the conversations that ensue after we’ve gathered enough information. Jay: Yeah. David: To know what those stories need to be about. If we just go in and we meet somebody for the first time and we start telling them stories, that’s probably not ideal. We need to still initially do some sort of diagnostic upfront to find out what their interests are. Now, of course, a lot of salespeople, they do the whole thing about walking into the office, looking around, oh, I see a big buck hanging up there on the, Jay: mm-hmm. David: On the wall. The person’s a hunter. You start talking to them about hunting, that type of thing. And, it’s very obvious. It works in some situations to break the ice, so you can ask the person. Because the other thing about storytelling is it doesn’t just have to be you telling stories. If you can get the prospect to be telling stories to you, then they’ll be more likely to engage in a longer conversation because most people are more interested in hearing what they have to say versus what somebody else has to say. Jay: Yeah. David: So sometimes you can just let somebody talk for a long time and they feel like they had the best conversation, even though the salesman didn’t say anything at all. Jay: Yeah, I’ve had people like look at the pictures on the wall and stuff, and that can come off as so plastic and so fake. But I do think the most important thing is to get them talking. And the more talking they do and the less talking you do, the better off those things ...
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    14 m
  • Choosing Worthy Clients for Your Business

    Choosing Worthy Clients for Your Business
    Jan 20 2026
    Choosing worthy clients for your business means making decisions about whether or not a prospect deserves your time and attention, whether they’re worthy of follow up, and you are bound to make some mistakes in that process. When you do this, you have to recognize that some of that is going to come with the territory. You may make a wrong decision that will cost you some business down the line. So you have to weigh that against quality of life issues. David: Hi, and welcome to the podcast. In today’s episode, co-host Jay McFarland, and I will be discussing choosing worthy clients. Welcome back, Jay. Jay: Hey, thank you, David. It’s such a pleasure to be back on again. And once again, I love this topic. I feel like, personally in my experience, there is a tendency to believe that you have to take every client. And you know what? In some businesses that is true, you’re going to take every customer who comes through the door. In other cases, you can be more selective and it could make your life a lot easier. It can make your business a lot better. David: Yeah, that’s one of the reasons I thought this would be a really good topic, because I believe that in many businesses they don’t even consider the idea of worthy clients. I think that in many businesses we feel like, okay, we’re going to serve whoever we can serve. We want to take whoever comes through the door, and we just want to serve them to the best of our ability. And while that is noble, it’s not always great from your own standpoint, from your own business standpoint. And I wish this was something that I knew from the beginning, but it was not. As most things, we learn it the hard way and this is no exception. At some point along the way, the idea of pursuing worthy clients, choosing worthy clients, tracking down worthy clients just really started to appeal to me. When I started using that term with some of my clients, they were like, “wow, that never even occurred to me. And what do you mean by worthy?” Things like that. So we can dive into all of that in today’s podcast. Jay: Yeah. I think that there are some things that we hear over the years and they start to sink in. We just don’t ever challenge ’em in our mode of thinking. Like I think of the customer’s always, right. I’ve come to believe. No, no, that’s just not true. Do I want to do everything to satisfy the customer? Yes. Yes, I do. But there are customers who can never be satisfied or I can’t provide what they want. So, no, they’re not always right. I love that we have these discussions. Let’s start off with this word worthy. What in your mind is a worthy customer? David: Well, I think we have to decide that for ourselves, what we determine to be a worthy prospect or client for ourselves. And some of that can go back to what you talked about, in the customer’s always right or the customer’s not always right. But you can have a customer that is absolutely right about things and you can have a good relationship with them, but they may not still be a worthy client if they are taking up more time than they are costing. So if they’re not really focused on buying from you to the extent that you need them to in order to be worthy of your time and attention, it may be something as simple as that. And in those situations, I’m not suggesting, okay, well you’re just going to bag all these people. If you’ve got a relationship with someone and you like the relationship you have and you’re okay with it, then you can deem that prospect or client worthy. You can say, “all right, well, I like dealing with this person, therefore they are worthy of my time and attention.” But for me, I believe that’s where it starts. We each have to decide. Is this prospect or is this client worthy of my time and attention? Because obviously our time is the most important asset we have, and when we fail to recognize that, we can invest a lot of it, we can spend a lot of our time on prospects and clients who are not worthy of our time and attention. And it could go back to what they’re buying from us or not buying from us. It can also get down to personalities. If they’re rude, obnoxious, belligerent, then they’re unworthy in a lot of cases to do business with us. And I think sometimes as salespeople or as business owners, We don’t really look at it that way. We think, well, we have to be worthy. We have to grovel and try to get their approval and all that sort of thing. And I don’t really think it’s like that. I think it certainly has to be a two-way street. Because anyone that we decide to do business with also has to decide to do business with us. They have to decide if they think that we are worthy of working with them. But that’s their job. Our job is to determine if they are worthy of working with us. And to me that simply means being proactive about your choice of prospect and your choice of customer. Now, you can’t always know that right ...
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    16 m
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