Top Secrets of Marketing & Sales Podcast Por David Blaise arte de portada

Top Secrets of Marketing & Sales

Top Secrets of Marketing & Sales

De: David Blaise
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The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and salespeople get more of the customers and clients they need so they can do more of the work they love.Copyright © David Blaise, Blaise Drake & Company, Inc. | TopSecrets.com | 463414 Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • How to Leverage the Law of Attraction

    How to Leverage the Law of Attraction
    Jan 13 2026
    To leverage the law of attraction, you have to get beyond the book and the movie. If you’re feeling stuck in your business, ask yourself this. “Am I really clear on exactly what it is that I’m building here? And to the extent that it’s not coming together, how’s your vision? Are you very clear on what that means? David: Hi, and welcome to the podcast. In today’s episode, co host Jay McFarland and I will be discussing the truth about the Law of Attraction. Now, this applies to business, it applies to life. If you’re familiar with the movie and book The Secret, there’s been a lot of talk about this concept. The Law of Attraction. It basically says that we attract into our lives the people and circumstances we need, based on essentially the vibes that we’re putting out. Jay: Well, and I was just sitting here thinking, I must not be putting out very good vibes. David: I’m sure it’s not that. But… I think sometimes when people get into this mindset, they can get frustrated. Because if you think that all you have to do is really want it and it’s going to come to you, it’s not quite the whole story. And I think the movie and the book called The Secret probably caused some people some problems with this. Part of it is because a lot of that movie was based on a book called The Science of Getting Rich by Wallace Wattles. If you read that book, you recognize that there’s a lot more to it than just trying to attract with your mind. I mean, you actually have to follow up. You have to do some things afterwards if you want to get the results you’re actually looking for. So I feel like what they did in the book and the movie was kind of a disservice to the law of attraction, which I think can be valid, if you follow up with it. Jay: Yeah, I’ve always kind of felt, talking about this, that it’s more about a change in mentality than it is that you’ll speak into the universe and the universe will grant you this wonderful thing out of the kindness of its heart. That because you’ve said these things, it’s just like setting a goal. Right? And so, when you hear things spoken, when your mind hears them, when you speak them with your mouth, it’s different than just thinking about them. And so, over time, I think it changes your behavior. That leads you to the thing that you, quote, spoke into the universe. David: Yeah, I believe that entirely as well. I think that when you are focused on a goal, when you’re focused on trying to using the law of attraction to accomplish something in your life… When your mind is going in that direction, it is a lot more likely to get you enthused about it, get you thinking about it more and get you taking action on it, which ultimately is what is going to lead to the success. Now one aspect of it that I think is really important, on the front end of that, is that you have enough belief in what it is that you want to accomplish, that you continue to look for the ways to make it happen. Because if you don’t believe you can do it, obviously you’re not going to do it. I think that’s pretty much a given. If you don’t think you can do something, if you don’t think you can accomplish something, then you will very likely not take the actions necessary to make it happen. That’s not about law of attraction, it’s about human nature and inevitability. So in those circumstances, it’s kind of a given that you won’t succeed. But if you’ve got the consummate belief in what it is that you want to do and what you’re pursuing, then in a lot of cases, it will allow you to start to see the things that will make it possible. So when people talk about attracting people and circumstances into your life, I believe there is truth to that. But I also think a lot of that might’ve been there to begin with. When you’re aware of it, you’re going to be more likely to see it. If you’re looking for something, you’re going to be more likely to find it. Then you’ll take action on it. And that’s when the law of attraction actually starts to pay off. Jay: Yeah, I really like that you’re building awareness. Because you’ve spoken these things and you’ve kind of made these mental goals. Whereas before, if you hadn’t taken the time to even assess what you want and talk to yourself about what you want, kind of make these mental goals, then when that person enters your life or that opportunity arises, you’re not going to see it for what it is. Because you haven’t planned ahead, you haven’t made a mental note that that’s specifically something that you wanted or needed. David: Right, you’re not tuned into it. And, you know, the mind has this particular activating system that many people are aware of. It’s the part of your brain that notices the things that you’re interested in. A common example is if you just got a certain kind of car, or if you’re looking at a certain type of car and thinking about buying it, chances are you see it...
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    12 m
  • Get Off to a Flying Start in 2026

    Get Off to a Flying Start in 2026
    Jan 7 2026
    To get off to a flying start in 2026, we can start by taking responsibility. Whenever we blame outside factors for things that go wrong, we immediately forget that there are things we can evaluate in ourselves to say, okay, well even if this is the case, even if this was just a terrible prospect, are there things that I could have done better and differently in this circumstance to create a better outcome? And almost inevitably, the answer is going to be yes. But in order for that to happen, we have to consider it. And we have to think, is this actually what I want to do? And if you do that, you’re just going to feel better about yourself. You’re going to feel better about your situation. Because you’re allowing yourself some level of control in the situation rather than simply delegating the failure to outside factors and assume you’re a victim and there’s nothing you can do about it. David: Hi and welcome to the podcast. In today’s episode, co-host Jay McFarland and I will be discussing how to hit the ground running in the new year. Happy New Year, and welcome back Jay! Jay: Thank you, David. It’s such a pleasure to be here. I think everybody has a desire, you know, at the beginning of the year, to say this year’s going to be different, you know, we’re going to make all these changes. It’s going to be fantastic. But do they really have a way to translate that into action? I picture myself hitting the ground, you know, it’s like the cartoon when they start to run, you know, their feet are moving, but they’re not moving quite yet. I think a lot of us are in that place. How do we get from spinning to actually moving forward? David: Yeah, it’s a great question. I know in the promotional products industry, we have trade shows that start at the beginning of the new year, the ASI Show in Orlando, the PPAI Expo in Las Vegas. And, There’s one in Fort Worth as well, an ASI show in Fort Worth. So we got three trade shows in the industry that are really designed to help people get off to a flying start. But as we look at today, you know, this first week of the new year, even aside from that, whether or not you’re attending a trade show, chances are you’re probably pretty reasonably fired up. Okay, here we go. It’s another new year. What are we going to do? This is exciting. And if we think about the types of prospects that we want to interact with this year, the types of clients that we would like to attract, the types of customers that we might want to let go this year, and really focus on building our businesses as proactively as possible. Building our client lists as proactively as possible can really help to improve our quality of life in a dramatic way. Jay: Yeah. I love that. in the restaurant business, there’s something called a theoretical food cost and an actual food cost. Theoretical is, what would things be like if you ran perfectly? If there was no waste, everything was perfect. And then actual is where you’re at. The goal is to constantly be trying to close that gap. So to me, I think about it in any business, what does your ideal look like? Your ideal client base, your ideal staff, your ideal sales? So if you can know what that is and then track a course to get to it, I think that’s a great way to feel progress. Because that’s what I tend to miss when I’m running a business is sometimes it’s just a daily grind. And I don’t feel like I made any progress today. And if you do that over and over again, it’s hard to continue to press forward. David: It really is. And I think a lot of that goes to the fact that very often we’re just tied up in the day. Whatever it is that’s going on in the day, we’re just facing whatever is happening to us moment by moment, day by day. And that can get very frustrating. I remember, I think it was Tony Robbins was talking in a seminar one time about the idea that in order to create our future, we need to envision it first. It’s like if you are going to build a house, you don’t just start nailing boards together, I think was the analogy he used. I thought it was a great one. You have to envision it first. You have to figure out, what do I want this thing to look like? Where is it going to be located? How many rooms are going to be in it? All that sort of thing. And at the beginning of a new year, it’s really nice to start thinking about what do I want my life to look like this year? Who do I want to be surrounded by? To interact with? Who do I no longer want to interact with? What types of customers do I want to work with? What types of customers have I decided I’m no longer really interested in pursuing anymore? Simple decisions like that can have an amazing impact on your life and your career. If you simply change the quality of the prospects that you’re targeting. If you go from interacting with a whole lot of small dollar clients to interacting with a smaller group of high dollar clients, particularly ...
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    21 m
  • The High, Hidden Cost of Inadequate Sales

    The High, Hidden Cost of Inadequate Sales
    Dec 30 2025
    If you’re not generating the level of sales you’re capable of in your business, the real cost of inadequate sales is a lot more than you think. And it’s not just the cost of the sales you’re missing out on. When you operate a business that consistently generates inadequate sales, revenue, and income, you’re effectively starving your business of the oxygen it needs to survive. Inadequate sales chokes a business, stifles its growth and can threaten its survival. So today, let’s take a look at some of the real costs of inadequate sales in your business. Generating significant sales in your business, or at the very least “adequate” sales is critical for many reasons. First and foremost is the financial stability necessary for survival. When you generate significant sales, it gives you the stability necessary to cover all your operational expenses, pay your vendors, pay your people, invest in growth, and make sure the business remains sustainable in the long term. Your sales growth directly impacts your overall business growth, which allows for reinvestment, product development, expansion into new markets, and hiring additional talent. It also gives you an edge that many competitors find hard to overcome. In previous podcasts, we discussed the concept of moving from Stealth Mode to Intimidation Mode, and this depends on your ability to attract, qualify and convert more clients than your competitors. Inadequate sales makes it nearly impossible to build infrastructure or even attract investors who could help you make it happen. When you’re generating adequate sales and stable revenue, you can build effective processes, improve productivity, and negotiate better terms with everyone from your suppliers and vendors, to your lenders and potential partners. It contributes to a stable work environment by giving you the ability to hire, motivate and retain the right people. And whether you’re a small business or even a solo entrepreneur with no desire to add a lot of people or build infrastructure, having adequate sales, along with the processes necessary to be able to generate them consistently, will ultimate determine how much your business is worth. …because no one wants to buy a business that’s unable to generate adequate sales and revenue. And most solo entrepreneurs don’t really want to run that kind of business themselves. So regardless of your growth plans, adequate sales are key. With all that said, some small business owners figure that even if they’re not generating adequate sales right now, it’s no big deal. They’ll figure it out eventually, or get around to it at some point. As a result, they can plod along for weeks, months or even years bringing in just enough revenue to make themselves either mildly comfortable or not quite uncomfortable enough to do what it takes to generate the sales they need to run a fun, exciting, sustainable business. And shouldn’t that be the goal? If it’s not fun, lucrative, or ideally both, then what’s the point? If you just want to earn a steady paycheck, you can do that with a regular job. So if you’re still with me, let’s take a look at just Three of the Real costs of inadequate sales: Real cost #1. Lost revenue. This is the obvious one. If you’re not generating adequate sales, then you are losing out on revenue every business day. Some people don’t think of money that they didn’t make as being lost. But isn’t it, though? If there are sales you could have made today, but you didn’t make them. Didn’t you lose out on that revenue? Especially if they ended up buying it from someone else? Sure, you may sell something else tomorrow, but that doesn’t make the sales you lost today any less real. Now if you think that mindset is too negative. If you believe in an abundance mindset and you feel like there’s plenty of business to go around for everyone. Then we’re on the same page. I totally agree. There is plenty of business to go around for those who are willing… to do what it takes… to bring it in. So if that’s you, congratulations. Keep up the great work. But if you’re not generating adequate sales, then it’s likely some changes are necessary. Real cost #2. Lost opportunity. Every sale you fail to make today, means there’s one less reorder, one less referral, one less happy customer, positive review, success story or testimonial in the pipeline. Inadequate sales are a pipeline killer. This results in opportunity and future sales that are either lost completely or delayed indefinitely. Life is full of opportunity. But it requires being present. You have to get in front of it. So when you’re generating inadequate sales, you are missing out on all the related opportunities you could have had. Real cost #3. Lost credibility. When you don’t care enough to do everything you can do every day to help as many potential clients as possible, it kills your credibility. What would you think of a doctor who could ...
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    7 m
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