• Udi Ledergor: Why Gong is Betting Big on Evangelism & Influencer Marketing

  • Nov 28 2023
  • Length: 54 mins
  • Podcast

Udi Ledergor: Why Gong is Betting Big on Evangelism & Influencer Marketing By cover art

Udi Ledergor: Why Gong is Betting Big on Evangelism & Influencer Marketing

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  • Summary

  • Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue.

    In this episode we discuss:

    - The Role of Evangelism in B2B

    - Udi’s path to Chief Evangelist Officer

    - How Gong has used influencers as part of their growth strategy

    - How to plot a LinkedIn invasion

    And so much more…

     

    Find Udi on LinkedIn https://www.linkedin.com/in/udiledergor/

    Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

    Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

     
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