Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities.

In this episode we discuss:

1. Influence marketing, not Influencer Marketing
2. Salesforce’s Spectrum of Influence
3. The role of the C-Suite in influence marketing
4. Don’t think B2B or B2C, think Audience
5. The EMV & ROI on Employee Advocacy

And so much more…

Episode Details:

Find Ashlyn Remillard, Director of Social Strategy at Salesforce on LinkedIn https://www.linkedin.com/in/ashlynremillard/

Find Mikaely Quaranta, Senior Manager, Social Media Marketing a Salesforce on LinkedIn: https://www.linkedin.com/in/mikaely-quaranta-a641aaa1/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/

Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world. 

In this episode we discuss:

1. How Gen-Z leverages TikTok for search & why that’s important
2. Why Gen-Z loves LinkedIn & how they use it
3. Social media’s generational creep - {tip: grandma’s love instagram}
4. Communicating across dark social
5. TikTok shops

And so much more…

Episode Details:

Find Christian on LinkedIn https://www.linkedin.com/in/chrisfromglewee/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Robyn Nissim, Founder of Social Proof Agency, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture.

In this episode we discuss:

1. How to structure your social team for success
2. The role & importance of a VP of Social
3. Why your social team isn’t jumping on trends
4. Why TikTok is the best platform for influencer marketing
5. How to use influencers to hit your social media goals

And so much more…

Episode Details:

Find Robyn Nissim on LinkedIn

Find Jessica Phillips on LinkedIn

Follow The Social Standard on LinkedIn