Episodes

  • 228 – Unlocking Multi-Partner Growth with Microsoft Marketplace with Jason Rook

    228 – Unlocking Multi-Partner Growth with Microsoft Marketplace with Jason Rook
    Jul 23 2024
    Unlocking Multi-Partner Growth with Microsoft Marketplace with Jason Rook
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    43 mins
  • 227 – Trunal Bhanse Tells Us How to Close More Deals with Co-Sell

    227 – Trunal Bhanse Tells Us How to Close More Deals with Co-Sell
    Jul 15 2024
    How Clazar is Revolutionizing Cloud GTM & Democratizing Access for All
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    55 mins
  • 226 - Unlocking Cloud Excellence: Pinnacle Partner Insights and the Future of AI

    226 - Unlocking Cloud Excellence: Pinnacle Partner Insights and the Future of AI
    Jul 8 2024
    As the VP of Strategic Allience at Elastic, Laurent has played a crucial role in driving the company’s success in the highly competitive cloud industry.
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    29 mins
  • 225 - Empowering Partners for FY25 Success: Exclusive Interview with Microsoft's Nicole Dezen

    225 - Empowering Partners for FY25 Success: Exclusive Interview with Microsoft's Nicole Dezen
    Jun 24 2024
    In the latest episode of Ultimate Guide to Partnering, host Vince Menzione sits down with Nicole Dezen, General Manager of Global Channel Sales for IoT at Microsoft, to explore the transformative potential of IoT and how Azure IoT solutions are driving innovation across industries.
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    26 mins
  • 224 - How Transcends Marketing Drives Success with Microsoft Partnerships

    224 - How Transcends Marketing Drives Success with Microsoft Partnerships
    Jun 18 2024
    With a background rich in entrepreneurship and a mission-driven approach, Ashleigh Vogstad has carved out a unique space in the marketing landscape within the Microsoft ecosystem.
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    29 mins
  • 223 - Unlocking Cloud Success with Dux Raymond Sy, AvePoint's Chief Brand Officer

    223 - Unlocking Cloud Success with Dux Raymond Sy, AvePoint's Chief Brand Officer
    Jun 11 2024
    I'm excited to welcome my next guest to Ultimate Guide to Partnering, Dux Raymond Sy, Chief Brand Officer @ AvePoint. With over 20 years of business, marketing, and technology experience, Dux has driven organizational transformations worldwide with his ability to simplify complex ideas and deliver relevant solutions. He is recognized by Microsoft as Regional Director (RD) and Most Valuable Professional (MVP), as well as the author of LinkedIn Learning course How to Build Your Personal Brand, book SharePoint for Project Management, and numerous whitepapers and articles.
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    Less than 1 minute
  • 222 – AI Innovation and Cloud Marketplaces with John Jahnke – CEO at Tackle

    222 – AI Innovation and Cloud Marketplaces with John Jahnke – CEO at Tackle
    Jun 5 2024
    I'm excited to welcome my next guest to Ultimate Guide to Partnering, John Jahnke - CEO at Tackle.io, a Cloud Go To Market Platform that enables software companies to sell via the cloud. As the CEO of Tackle, John has been instrumental in helping Independent Software Vendors (ISVs) streamline their business operations by leveraging cloud marketplaces. Since its inception in 2016, Tackle has been at the forefront of this transformation, creating a new category of software that simplifies the process for ISVs to list and sell their products in the cloud. In this episode, John and I discuss the rapid evolution of cloud go-to-market strategies, the role of hyperscalers, and the future of AI in the industry. Let’s dive into the world of cloud marketplaces with John as he shares insights on the challenges and opportunities within this space. We explore the strategic decisions made by top software companies, the impact of economic conditions on cloud adoption, and the significant role AI plays in shaping the future. John also discusses the importance of aligning marketing and sales strategies with cloud channels and the transformative potential of AI-driven solutions.
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    35 mins
  • 221 – Crack the Code on Microsoft’s MCEM to Unlock Co-Selling Success

    221 – Crack the Code on Microsoft’s MCEM to Unlock Co-Selling Success
    May 19 2024
    In November 2023, over 300 Microsoft partners, leaders, experts from Microsoft, and ambassadors assembled for an incredible two days in Dallas, Texas. Today, we bring you back to another astonishing session led by Elliotte Dunlap, a Microsoft Partnership Leader. In this recorded session, Elliotte demystifies and decodes Microsoft's Sales Engagement Methodology (MCEM) for this partner audience to help them best align for effective co-selling with Microsoft. Listen today to Crack the Code on Microsoft's MCEM to Unlock Co-Selling Success.
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    41 mins