This week James and Jennifer order from Alter Eco with special guest, Ashley Zager. Ashley cut her teeth in CPG taking The New Primal from a part-time, online beef jerky company to managing 25 skus processed at 7 different co-manufacturers. Since then, at Siddhi Capital she has acted as the VP of Operations for over 45 companies in the past 6 years, touching every aisle of the grocery store and online channels. From warehouse strategy, to product or packaging development, to setting up day to day systems, Ashley has lived and breathed food & beverage supply chain operations.

Why Alter Eco?
Chocolate is hard to ship and keep “whole” and unmelted in the warm - hot - summer months. Ashley wanted to test an established brand’s ability to deliver without a mess!
Alter Eco: www.alterecofoods.com

Research included these sources

• Alter Eco: https://www.alterecofoods.com/pages/about
• Alter Eco Foundation: https://foundation.alterecofoods.com/
• Crunchbase: https://www.crunchbase.com/organization/alter-eco
• Food Business Review: https://www.foodbusinessreview.com/alter-eco
• PR Newswire: https://www.prnewswire.com/news-releases/trek-one-capital-completes-acquisition-of-alter-eco-foods-302051156.html
• The Good Shopping Guide: https://thegoodshoppingguide.com/brand-directory/alter-eco/

Curated Technology List

• Re:amaze: https://www.reamaze.com/

Other Sites mentioned

• The New Primal: https://thenewprimal.com/
• PUR Projet: https://www.pur.co/
• Trek One Capital: https://trekonecapital.com/
• Tidio: https://www.tidio.com AI-driven customer service solution
• Enviro Ice: https://www.peltonshepherd.com/products/terra-temp/

Connect with Ashley:
https://www.linkedin.com/in/aezager/
https://www.siddhicapital.co/

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

This week James and Jennifer order from Anthropologie with special guest, Monique Benoit, a Senior Merchant leading BIPOC Brand Development at Ulta Beauty and fellow podcast host of Scaling Emerging Beauty Podcast. Monique has worked with emerging brands to bring them to market and has a drive to help brands scale, along with being an avid shopper.

Why Anthropologie?
Monique used to work as a Senior Buyer and Diversity and Inclusion Council Member at the brand and also loves the items they sell. She thought it would be interesting to see the process, while also buying something she knew she’d be happy with.
Anthropologie: www.anthropologie.com


Research included these sources:

• Anthropologie: www.anthropologie.com/help/our-story
• Wikipedia: www.en.wikipedia.org/wiki/Anthropologie
• Unboxing Ecommerce Urban Outfitters episode 7: www.buzzsprout.com/2365151/15081663
• Good On You: www.directory.goodonyou.eco/brand/anthropologie
• Brandzaffair: www.brandzaffair.com/fabula/a-brief-history-of-anthropologie/

Mentioned in the episode:

• Ulta Beauty: www.ulta.com
• Monique's podcast, Scaling Emerging Beauty Podcast: www.scalingemergingbeauty.com

Connect with Monique:
www.linkedin.com/in/moniquehbenoit

_______________

Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

This week James and Jennifer order from Skratch Labs with special guest, Amanda Hofman, the Co-Founder and CEO of Go To Market. Go To Market is a woman-owned branded merchandise business looking to revolutionize the way the world handles swag. Before Go To Market, Amanda was the Founder and CEO of Urban Girl Squad, the premier social networking group for women in their 20s and 30s in NYC.

Why Skratch Labs?
Skratch sends THE BEST extra goodies with every order -- really weirdo stickers and sometimes a handwritten note!
Skratch Labs: www.skratchlabs.com


Research included these sources:

• Skratch Labs: https://www.skratchlabs.com/pages/about-us
• Leeds School of Business Newsletter: https://www.colorado.edu/business/deming/news/2023/01/26/alumni-spotlight-how-skratch-labs-sports-drinks-are-key-success-not-only-athletes-founder#:~:text=Give-,Alumni%20Spotlight%3A%20How%20Skratch%20Labs'%20Sports%20Drinks%20are%20the%20Key,but%20for%20Founder%20Allen%20Lim
• Aaron Foster Designs: https://aaronfoster.myshopify.com/pages/about-us
• RocketReach: https://rocketreach.co/skratch-labs-profile_b5e0e6d3f42e69c9
• Pitchbook: https://pitchbook.com/profiles/company/122270-86#funding
• BFG: https://www.bfgpartners.com/
• Denver Channel 7 ABC: https://www.denver7.com/news/in-good-company/boulders-skratch-labs-cafe-builds-elite-sports-nutrition-into-comfort-food-menu

Skratch Lab's selected tech:

• Shopify: https://www.shopify.com/
• Gorgias: https://www.gorgias.com/
• Klayvio: https://www.klaviyo.com/
• Judge Me: https://judge.me/

Mentioned in the episode:

• What percentage of businesses fail? https://clarifycapital.com/blog/what-percentage-of-businesses-fail
• Tidio: https://www.tidio.com/

Connect with Amanda:
www.gotomarket.studio
www.instagram.com/gotomarketstudio
www.linkedin.com/in/amandagoldfinehofman/

_______________

Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com