We delve into the use of terms that induce the consumer into associating the local product with a product connected to a specific geographic location, and generic terms.

We delved into the classifications of Italian wines: Vino da Tavola (table wine) is the least regulated and often more affordable, while IGT (Indicazione Geografica Tipica) indicates a wine’s region but with fewer restrictions. DOC (Denominazione di Origine Controllata) ensures adherence to specific production standards, and DOCG (Denominazione di Origine Controllata e Garantita) represents the highest quality with rigorous controls and testing. Italy’s diverse wine regions, from Piemonte and Veneto in the north to Tuscany, Campania, Puglia, and Sicily in the south, offer a rich variety of wines reflecting the country’s extensive winemaking heritage.

This episode emphasizes common marketing tactics like "Imported from Italy," "Packed in Italy," "Made in Italy," and "Product of Italy," clarifying their meanings: the former three do not guarantee Italian ingredients, while only "Product of Italy" ensures the use of genuine Italian raw materials. The goal is to empower consumers to make informed decisions and avoid being misled by superficial Italian sounding branding, promoting transparency in food shopping experiences.