• Under the Fluff: A Marketing Podcast

  • By: Anna M
  • Podcast

Under the Fluff: A Marketing Podcast  By  cover art

Under the Fluff: A Marketing Podcast

By: Anna M
  • Summary

  • A candid and easygoing podcast dedicated to B2B marketing. I cover everything from tips and tricks to the fundamentals and offer up personal anecdotes that shed light on the ups and downs of being a modern marketer. So, let's go beyond the catchy taglines and alluring imagery - aka 'marketing fluff' - to see what really goes into executing successful business to business marketing campaigns.
    © 2023 Under the Fluff: A Marketing Podcast
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Episodes
  • Voicing Your Opinions
    Oct 6 2020

    Guess who's back, back again? Sorry for the unannounced break. Today, I'm talking about voicing your thoughts, ideas, opinions, and perspectives with higher-ups and your broader team. Sometimes it goes well and sometimes it doesn't. I have learned a lot about myself and how to navigate opinions throughout my time in marketing - although I have a lot more to learn. In this episode, I share some highlights and lowlights of expressing similar and differing opinions aloud.

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    33 mins
  • So Fresh, So Clean Data
    Sep 8 2020

    "Do you wash your legs in the shower?" Who cares! Move aside, weird internet controversy - we've got a different kind of hygiene to talk about. Data hygiene! For those who are new to the concept, learn the difference between dirty data and clean data, and find out why it's so important to maintain a healthy, clean database.

    What can you do to establish a good data hygiene process? Plus, I mention a few solutions to look into if you're planning to enrich your lead data add new contacts to your database!

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    27 mins
  • How Does My Makeup Look?
    Sep 1 2020

    Okay, this episode is indeed about makeup so if that's not your jam, feel free to skip this one. Why am I talking about makeup? Because it plays a role in the day-to-day lives of many marketers. And while it seems trivial, and to some extent it is, there is still a lot of thought that goes into putting on makeup and considering how others may perceive it.

    I share some of the thoughts and questions that run through my head before I represent a company at a conference or present myself in interviews and meetings. I'd love to hear your thoughts as well! Do you see makeup as a form of self-expression? Does it boost your confidence? Or does it perpetuate patriarchal gender stereotypes? What kind of thoughts (positive or negative) run through your head when you get ready for work?

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    15 mins

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