• Understanding Customers: Identifying, Reaching, and Retaining Your Ideal Clientele

  • Jun 13 2024
  • Length: 25 mins
  • Podcast

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Understanding Customers: Identifying, Reaching, and Retaining Your Ideal Clientele

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  • Summary

  • In this engaging episode of The Business Babble, hosts Michael, Johnny, and Wicus dive into the lifeblood of any business: customers. They explore the critical aspects of identifying what makes a good client and understanding their needs and behaviours. Learn how to create detailed customer profiles, where to find your clients, and how to effectively reach them through various marketing strategies, including social media, flyers, and networking.

    The hosts discuss the importance of creating awareness and building trust with potential clients, touching on the significance of customer service and feedback. They also share valuable insights into the differences between clients and customers and the importance of upselling and creating lifetime value. Tune in for actionable tips on developing a robust marketing funnel and ensuring your business stands out by understanding and meeting your clients' needs.

    Stay tuned for the next episode, where the hosts will delve into sustainable competitive advantage and how to differentiate your business by addressing internal risks and leveraging your strengths.
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