In this episode of Paris Talks Marketing, we dive into the marketing genius behind Adam Robinson, founder and CEO of Retention.com & RB2B. The two delve into best practices for B2B lead generation, the future of cookies and tracking in the digital world, and how to leverage LinkedIn for personal branding and business growth.

Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.

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Links:

https://www.linkedin.com/in/retentionadam/

www.retention.com

https://www.rb2b.com/

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

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Timestamps:

00:00 Introduction

01:09 The Magic Behind RB2B

04:27 GDPR and U.S. Technology

09:25 Marketing Strategies and Workflow

29:50 Personal Branding on LinkedIn

48:28 Final Thoughts