Nathalie Nahai, behavioural psychologist and author of the book Webs of Influence, explains how colour shapes our decisions and affects our buying behaviour. And what it is about red that makes it the winning colour?

In this episode we’re talking colour psychology and how you can apply these techniques to your own website and branding.

You’ll learn about:

• The colours which imply trust, calmness and wealth
• Which combinations make us see danger
• How different generations and cultures respond differently to colour – and how global influences throw all this out of the window
• And why our brains process a black and white caricature of Celine Dion more quickly than a colour photo.

We will also be taking a break in the middle to explore why red is statistically shown to be a colour for winners – great news for Manchester United fans, but not so much for Chelsea…

Show notes

Visit Nathalie Nahai’s website where you can buy her books, listen to her podcast and discover useful resources.

About Nathalie Nahai

Nathalie’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face today.

Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”.

A popular speaker, consultant and facilitator to Fortune 500 companies, Nathalie also serves as a behavioural science advisor and helps organisations to ethically apply behavioural science principles to enhance their business.

Having lectured at some of the world’s most prestigious institutions, Nathalie's ability to ignite conversation and offer tools and strategies with which to harness human potential, has helped countless organisations transform how they approach business online, with clients including Google, Accenture, Unilever and Harvard Business Review, among others.

Having co-hosted the Guardian Tech Weekly, Nathalie now hosts the popular podcast, Nathalie Nahai In Conversation, which explores our relationship with one another, with technology, and with the natural world.

She is also the founder of Flourishing Futures Salon, a project that offers curated gastronomical gatherings that explore how we can thrive in times of turbulence and change.

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