• Unveiling truths and dispelling marketing myths | Brian Goldfarb | Tenable

  • Jan 18 2023
  • Length: 31 mins
  • Podcast

Unveiling truths and dispelling marketing myths | Brian Goldfarb | Tenable

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  • Summary

  • Brian Goldfarb is the CMO at Tenable. Brian is a highly experienced marketing expert and has held senior roles at GE, JPMorgan Chase, Google, Microsoft and Salesforce. He was previously CMO at Splunk, Chef Software, Amperity and now Tenable.

    We discuss:

    1. Why the CMO role is not all about Marketing
    2. How to transform an organisation whilst honouring the past
    3. Which areas of Marketing need their myths dispelled
    4. Deepening the relationship between brand and demand

    Mentioned in this episode:

    Brought to you by CMO Crowd and The Marketing Practice

    Find out more at cmocrowd.com
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