How to Grow a CMO

By: The Marketing Practice
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  • Summary

  • What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.
    The Marketing Practice
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Episodes
  • Going public and the importance of diverse teams, with Steve Daheb

    Going public and the importance of diverse teams, with Steve Daheb
    Nov 1 2023

    On this episode of How to Grow a CMO, host Ali Hussain is joined by Steve Daheb, CMO at Tanium. 

    Steve’s career has focused on creating and leading new market categories for a wide range of organisations – from start-ups to public companies with $40B revenue. His experience spans multiple technology areas including all layers of cloud, and he is widely recognised as a B2B tech industry leader. 

    In their conversation, Steve and Ali discuss topics including the role of the CMO in taking a company public, the importance of building teams with diverse skill sets, and the benefits of telling marketing stories using customer insights.  

    How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com  
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    50 mins
  • The importance of prioritising resources, with Eric Glass

    The importance of prioritising resources, with Eric Glass
    Oct 18 2023

    On this episode of How to Grow a CMO, host Ali Hussain is joined by Eric Glass, CMO at Ceridian. 

    Eric’s career has combined both in-house and agency roles, and has seen him work for brands including HP, Yahoo!, LinkedIn, and Workday.  

    In their conversation, Eric and Ali discuss the value of agency experience in understanding how organisations operate and different industry dynamics. Eric also describes the challenges of prioritising resources and staying focused on marketing goals, while emphasising the strong relationship that has to exist between marketing, sales, and product teams. 

    How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com  
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    39 mins
  • Finding opportunity in frugality, with Sandy Mallik

    Finding opportunity in frugality, with Sandy Mallik
    Aug 23 2023

    On this episode of How to Grow a CMO, host Ali Hussain is joined by Sandy Mallik, Marketing Lead Northern Europe of PTC.  

    Sandy has a passion for frugality, born of a necessity to work with with limited budgets in many of his previous roles. 

    Yet this ‘philosophy of frugality’ is not simply about saving money, but instead focuses on the idea of making the most of your resources, whether through re-purposing assets, or using internal staff for various opportunities outside of their immediate role.  

    How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

     
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    33 mins
Marketing Economics
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