Episodios

  • SHUTDOWN. How The Closure of the U.S. Government Will Impact Nonprofits. (news)
    Oct 2 2025

    Nonprofit Sector Faces Challenges Amid Government Shutdown and Advocacy Efforts

    In this week's episode the focus is on the implications of the U.S. government shutdown and recent advocacy efforts within the nonprofit sector. The episode tackles two primary topics: the immediate impacts of the government shutdown on nonprofits and a coalition's response to political challenges against the Open Society Foundations.

    Government Shutdown Impact on Nonprofits

    The episode begins with a discussion on the current government shutdown, the first since 2018. George and Nick outline the immediate consequences, such as non-essential federal employees facing furloughs and potential delays in grant disbursements. This could lead nonprofits to seek high-cost loans, cut services, or reduce staff if the shutdown persists. Organizations like food banks and those relying on government contracts are particularly vulnerable. The hosts suggest nonprofits explore temporary lines of credit to manage cash flow during this period.

    Advocacy Against Political Retaliation

    The episode also highlights a broad coalition of nonprofits, including the ACLU and NAACP Legal Defense Fund, condemning political retaliation against the Open Society Foundations. The coalition argues against the Department of Justice's investigation, viewing it as a threat to free speech and democratic values. The hosts emphasize the importance of advocacy and coalition building in protecting civil society from political interference.

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    12 m
  • Are you asking for the right asset? Fundraising Secrets with the Philanthropy Guy
    Oct 1 2025

    Navigating the Philanthropy Landscape with the 'Philanthropy Guy'

    In this episode, host George Weiner sits down with Rick Peck, also known as "The Philanthropy Guy," to discuss strategies for nonprofits preparing for the crucial Q4 giving season, commonly referred to as the "nonprofit philanthropy Super Bowl." Rick, a seasoned consultant in the nonprofit space, shares insights on donor engagement, effective fundraising strategies, and the importance of cultivating relationships with major donors.

    Main Topics:

    • Rick Peck, a consultant helping midsize nonprofits engage with larger donors, shares his expertise.
    • Discussion on the importance of diversifying revenue streams amidst shrinking grant availability.
    • Emphasis on building a strong case for support and soliciting non-cash asset donations.
    • Insights into donor personas and the nuances of engaging high-net-worth individuals.

    Critical Insights:

    • Many nonprofits face a "quiet panic" as they scramble to prepare for year-end giving, often due to a lack of preparation and over-reliance on grants.
    • Peck advocates for a strategic approach, urging nonprofits to develop a strong foundational case for support and to consider soliciting non-cash assets, such as real estate or stocks, to maximize donations.
    • Understanding donor personas—such as "drivers" and "expressives"—can significantly improve donor engagement strategies.
    • The role of donor-advised funds (DAFs) is explored, highlighting both their potential benefits and the complexities they introduce into the philanthropic landscape.
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    48 m
  • DEBATE! 📽️ 🎬 🎞️ Emmys Charitable Donation Stunt Raises Money, And Eyebrows (news)
    Sep 18 2025

    Emmy's Gamification of Charity: A Hit or Miss?

    In a recent podcast episode, the hosts dissect the unconventional charity initiative at the Emmy Awards, where host Nate Bargatze pledged $100,000 to the Boys and Girls Clubs of America. The twist: the donation amount would decrease based on the length of celebrity speeches, while shorter speeches would add to the fund. Despite the initial $100,000 dropping by $60,000 due to long speeches, Bargatze and CBS ultimately donated $350,000.

    The hosts debated the merits of this gamified approach to philanthropy. Critics argue it cheapens the serious work of nonprofits and aligns charity with guilt and shame. Conversely, supporters highlight the significant funds raised and the increased visibility for the Boys and Girls Clubs, as evidenced by a spike in Google searches. They argue that such creative fundraising efforts engage the public and inject fun into philanthropy.

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    11 m
  • Nonprofit Wellness Index: Nonprofits See Positive Signs (news)
    Sep 4 2025

    Nonprofit Sector Sees Positive Trends and AI Empowerment Amidst Challenges

    In this week's episode of the Nonprofit Newsfeed the duo delve into the latest updates and insights impacting the nonprofit world.

    Nonprofit Wellness Index Sees Positive Shift The episode kicks off with an encouraging update on the Nonprofit Wellness Index, which has reported its best month since inception. This index, tracking metrics like donation activity, ad spend, and job sector churn, showed a significant rebound from previous months, with notable increases in nonprofit job postings on platforms like Glassdoor and a rise in ad spending on Facebook. While some of this growth might be seasonal, the data suggests a positive trend for the sector, potentially signaling a more stable period ahead.

    Google for Nonprofits Expands AI Capabilities A major highlight is Google's expansion of its Nonprofits Workspace, now offering AI credits to organizations in the program. This includes access to powerful tools like Google Sheets, Gemini Notebook, and other AI-driven resources, providing nonprofits with high-value, cost-effective solutions. George emphasizes the importance of leveraging these free resources before investing in third-party tools, likening their value to the underutilized Google Ad Grant.

    Legal and Governance Challenges with ESG The conversation shifts to the complex landscape of ESG (Environmental, Social, and Governance) policies, spotlighting a lawsuit by Texas against corporations implementing ESG practices. This legal pushback, fueled by conservative think tanks, highlights the contentious nature of ESG in corporate governance. Despite criticisms of ESG's broad metrics, George underscores the inevitable market forces that will drive sustainable practices, regardless of political opposition.

    Gender Equity in Nonprofit Leadership The episode also touches on the Candid 2025 Nonprofit Compensation Report, revealing persistent gender disparities in nonprofit leadership. Despite efforts towards DEI (Diversity, Equity, and Inclusion), women remain underrepresented in CEO roles at large organizations, prompting ongoing discussions about achieving true equity in the sector.

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    13 m
  • Godfather of Google Analytics Gives us $100k in AI Consulting Wisdom! 📊
    Aug 27 2025

    Navigating the Future of Nonprofits: AI, Analytics, and Philanthropy Shifts

    In this episode of Nonprofit Newsfeed the hosts dive into several key topics impacting the nonprofit sector. After a brief hiatus, the duo returns with insights from a compelling interview with Avinash Kaushik, a leading figure in the analytics world, known as the "godfather of Google Analytics."

    Key Highlights:

    • Answer Engine Optimization (AEO): The conversation with Avinash emphasizes the transition from traditional SEO to AEO, where nonprofits must adapt to question-and-answer interactions driven by LLMs (Large Language Models). Avinash predicts a potential decline in nonprofit web traffic by 16% to 64% and paid search traffic by 5% to 30% as AI changes how audiences find information. The key takeaway is for nonprofits to focus on creating content with novelty, depth, and authenticity to stand out.

    • Nonprofit Wellness Index: George and Nick introduce the Nonprofit Wellness Index, a metric tracking nonprofit sector health through digital ad spend, job listings, and volunteer opportunities. July's data indicated a slight downturn, which could suggest a seasonal trend or a broader economic slowdown. This index aims to offer insights into the sector's macro trends.

    • Gates Foundation's Strategic Shift: The episode discusses the Gates Foundation's decision to end new grants to Arabella Advisors, a major player in progressive philanthropy. This move, potentially influenced by political pressures, reflects a broader trend of risk aversion in high-tier philanthropy, which could impact progressive causes.

    • Feel-Good Spotlight: Health in the Hood, a nonprofit tackling food insecurity in Miami, is highlighted for its efforts in distributing 15,000 pounds of food monthly through urban gardens and large-scale distribution. This initiative addresses food deserts and supermarket redlining, providing essential nutrition to underserved communities.

    Insights and Recommendations:

    • Nonprofits should leverage human creativity alongside AI tools, ensuring their content remains unique and engaging to maintain visibility and relevance in an AI-driven landscape.
    • The Nonprofit Wellness Index serves as a valuable tool for organizations to track and respond to sector trends, helping them navigate economic fluctuations.
    • Philanthropic organizations need to be aware of the political and economic environments influencing their strategies and partnerships.
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    16 m
  • “10 blue links” era is over, Create AI-Resistant Content | Avinash Kaushik
    Aug 18 2025
    Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam’s Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can’t regurgitate you into sludge. We also cover measurement that isn’t delusional—group your AEO referrals, expect fewer visits but higher intent, and stop worshiping last-click and vanity metrics. Avinash updates the 10/90 rule for the AI age (invest in people, plus “synthetic interns”), and torpedoes linear funnels in favor of See-Think-Do-Care anchored in intent. If you want a blunt, practical playbook for staying visible—and actually converting—when answers beat searches, this is it. About Avinash Avinash Kaushik is a leading voice in marketing analytics—the author of Web Analytics: An Hour a Day and Web Analytics 2.0, publisher of the Marketing <> Analytics Intersect newsletter, and longtime writer of the Occam’s Razor blog. He leads strategy at Human Made Machine, advises Tapestry on brand strategy/marketing transformation, and previously served as Google’s Digital Marketing Evangelist. Uniquely, he donates 100% of his book royalties and paid newsletter revenue to charity (civil rights, early childhood education, UN OCHA; previously Smile Train and Doctors Without Borders). He also co-founded Market Motive. Resource Links Avinash Kaushik — Occam’s Razor (site/home) Occam's Razor by Avinash Kaushik Marketing <> Analytics Intersect (newsletter sign-up) Occam's Razor by Avinash Kaushik AEO series starter: “AI Age Marketing: Bye SEO, Hello AEO!” Occam's Razor by Avinash Kaushik See-Think-Do-Care (framework explainer) Occam's Razor by Avinash Kaushik Books: Web Analytics: An Hour a Day | Web Analytics 2.0 (author pages) Occam's Razor by Avinash Kaushik+1 Human Made Machine (creative pre-testing) — Home | About | Products humanmademachine.com+2humanmademachine.com+2 Tapestry (Coach, Kate Spade) (company site) Tapestry Tools mentioned (AEO measurement): Trakkr (AI visibility / prompts / sentiment) Trakkr Evertune (AI Brand Index & monitoring) evertune.ai GA4 how-tos (for your AEO channel + attribution): Custom Channel Groups (create an “AEO” channel) Google Help Attribution Paths report (multi-touch view) Google Help Nonprofit vetting (Avinash’s donation diligence): Charity Navigator (ratings) Charity Navigator Google for Nonprofits — Gemini & NotebookLM (AI access) Announcement / overview | Workspace AI for nonprofits blog.googleGoogle Help Example NGO Avinash supports: EMERGENCY (Italy) EMERGENCY Transcript Avinash Kaushik: [00:00:00] So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now ​ George Weiner: [00:01:00] This week's guest, Avinash Kaushik is an absolute hero of mine because of his amazing, uh, work in the field of web analytics. And also, more importantly, I'd say education. Avinash Kaushik, , digital marketing evangelist at Google for Google Analytics. He spent 16 years there. He basically is. In the room where it happened, when the underlying ability to understand what's going on on our websites was was created. More importantly, I think for me, you know, he joined us on episode 45 back in 2016, and he still is, I believe, on the cutting edge of what's about to happen with AEO and the death of SEO. I wanna unpack that 'cause we kind of fly through terms [00:02:00] before we get into this podcast interview AEO. Answer engine optimization. It's this world of saying, alright, how do we create content that can't just be, , regurgitated by bots, , wholesale taken. And it's a big shift from SEO search engine optimization. This classic work of creating content for Google to give us 10 blue links for people to click on that behavior is changing. And when. We go through a period of change. I always wanna look at primary sources. The people that, , are likely to know the most and do the most. And he operates in the for-profit world. But make no mistake, he cares deeply about nonprofits. His expertise, , has...
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    54 m
  • 🚨 The Future of Search Is Here, And It's Skipping Your Website! 💻 (news)
    Jul 30 2025

    AI's Impact on Search Behavior and Direct Cash Assistance: Key Insights for Nonprofits

    In this week's episode of Nonprofit Newsfeed the hosts dive into the evolving landscape of digital search and the effectiveness of cash assistance programs. They explore how AI-generated summaries on search engines like Google are altering user behavior and the implications for nonprofit content strategies. They also discuss a recent study on cash assistance's impact on low-income families and children's development.

    Main Topics Discussed:

    1. AI's Influence on Search Behavior:

      • A Pew Research Center survey reveals that AI summaries in search results significantly reduce click-through rates. Users are 50% less likely to click on links when AI summaries are present, and browsing sessions tend to end faster.
      • AI summaries are more prevalent in long-tail search queries, especially those starting with question words like "who," "what," "when," "where," "why."
      • The discussion highlights the need for nonprofits to adapt their content strategies, focusing on brand presence and conversion optimization as traditional traffic metrics evolve.
    2. Effectiveness of Cash Assistance Programs:

      • A New York Times report on a four-year cash assistance pilot shows no measurable improvement in children's development among low-income families receiving $333 monthly. Researchers suggest factors like the pandemic and small payment size might have influenced results.
      • The findings spark debate on direct cash assistance's effectiveness, with George emphasizing the need for comprehensive support systems beyond financial aid.
    3. AI for Nonprofits Book Release:

      • George shares excitement about contributing to "AI for Nonprofits," a comprehensive guide featuring insights from 57 experts on leveraging AI across nonprofit operations, fundraising, and marketing.
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    16 m
  • DEBATE: New Data Centers Fueled By AI Race Already Causing Environmental Justice Concerns (news)
    Jul 24 2025

    In this week's episode of Nonprofit Newsfeed the focus is on the environmental impacts of AI data centers. This conversation is sparked by a New York Times article highlighting the plight of a family in Georgia affected by a nearby Meta data center. The discussion evolves into a broader debate on the ecological footprint of AI technologies and how nonprofits can navigate these concerns.

    Main Topics and Insights:

    1. AI Data Centers and Environmental Concerns:

      • The episode delves into the environmental impact of AI data centers, which require significant water and energy resources. For instance, a new Amazon data center in Indiana demands 2.2 gigawatts of electricity, enough to power a million homes.
      • The hosts discuss the story of Beverly and Jeff Morris, whose well water quality deteriorated following the construction of a Meta data center near their home, illustrating the localized environmental strain caused by such facilities.
    2. Debate on AI's Environmental Footprint:

      • George and Nick engage in a debate, weighing the environmental costs against the technological advancements AI brings. George argues for a balanced view, noting that all technological innovations initially consume significant resources but become more efficient over time.
      • Nick emphasizes the real and immediate impact on local communities, advocating for more responsible and sustainable practices by tech companies.
    3. Nonprofit Sector Considerations:

      • The episode provides insights for nonprofits on communicating these complex issues to their audiences. It encourages a nuanced approach, recognizing the potential benefits of AI in enhancing operational efficiency and impact, while also advocating for sustainable practices in tech development.

    Additional Highlights:

    • OpenAI's $50 Million Nonprofit Fund: The episode briefly touches on OpenAI's initiative to support community organizations, focusing on leveraging AI for education, economic opportunities, and community organizing.
    • IRS Changes on Political Activity for Religious Institutions: A new IRS ruling allows religious 501(c)(3) organizations to endorse political candidates, raising concerns about potential loopholes in campaign finance laws.
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    16 m