• Neurogiving: Science of Donor Decision-Making | Author Interview
    Jan 14 2026
    The Neurogiving: The Science of Donor Decision-Making by Cherian Koshy In this episode of the Whole Whale Podcast, host George interviews Cherian Koshy, the author of the bestselling book 'Neurogiving: The Science of Donor Decision-Making'. The discussion delves into the role of neurochemicals like dopamine, serotonin, and oxytocin in promoting generosity and trust in fundraising. Koshy shares insights on how understanding these neurochemical triggers can create more effective donor engagement strategies. The episode also addresses the limitations of current giving measurements and the importance of aligning donor reinforcement techniques with scientific principles for habit formation and long-term loyalty. Additionally, Koshy offers practical advice on storytelling, intentional donor communication, and the impact of new technologies like AI on nonprofit fundraising. 00:00 The Dopamine Generosity Connection 00:32 Introducing Cher Khi and His Book 02:22 The Science Behind Generosity 03:01 Creating the Book: A Journey Through Research 12:59 Understanding the Helper's High 16:38 The Decline in Giving: A Complex Issue 23:25 Leveraging Generosity in Communication 24:50 The Power of Cognitive Dissonance 26:42 Storytelling for Nonprofits 31:52 The Impact of Mirror Neurons 35:08 Challenges and Opportunities in Fundraising 42:27 Rapid Fire Questions and Insights
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    48 mins
  • Social Services Fraud In Minnesota: How A Few Bad Actors Foment Collective Punishment (news)
    Jan 12 2026

    Episode Overview:

    1. Fraud in Minnesota's Social Services:

      • Federal prosecutors have uncovered widespread fraud in Minnesota's social safety programs, with fewer than 100 individuals exploiting pandemic-era funds, resulting in over $1 billion in misappropriations.
      • The lack of effective oversight allowed fraudulent activities to flourish, leading to significant repercussions for the Somali community in Minnesota.
      • The "blast radius" effect highlights how a few bad actors can have widespread negative impacts on an entire community, affecting funding and perception.
    2. Flipcause Bankruptcy Fallout:

      • Flipcause, a fundraising platform, has filed for bankruptcy, owing over $29 million to more than 3,200 nonprofits.
      • The insolvency raises questions about the platform's financial management practices, emphasizing the need for nonprofits to maintain control over their payment processing systems.
    3. Chan Zuckerberg Initiative's Strategic Shift:

      • The Chan Zuckerberg Initiative has withdrawn support from Forward Us, an immigration nonprofit, citing a strategic focus on science and education.
      • This decision reflects a broader trend of philanthropic organizations re-evaluating their commitments to social justice initiatives.
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    22 mins
  • 2025 in Review: Navigating AI Shifts and Nonprofit Challenges (news)
    Dec 17 2025

    In the latest episode of the Whole Whale Podcast, hosts George and Nick reflect on the transformative themes that shaped the nonprofit sector in 2025. With a focus on AI's impact, they explore how answer engine optimization (AEO) has redefined nonprofit discovery and engagement. AI's rapid adoption has led to decreased organic traffic for nonprofits, necessitating strategic pivots in content and donor engagement.

    George highlights a significant increase in AI-generated content, with Whole Whale producing nearly a million words daily. This shift underscores the need for nonprofits to establish internal AI policies and balance AI use with human oversight to maintain ethical standards and foster innovation.

    Nick introduces the "crawl, walk, run" framework, guiding nonprofits in adopting AI responsibly. He emphasizes the importance of maintaining human expertise and authority in an AI-saturated world, urging organizations to focus on quality over quantity in content creation.

    The episode also revisits key rants from 2025, including Microsoft's controversial changes to its nonprofit grant program and GoFundMe's unauthorized creation of shadow donation pages for nonprofits. These challenges highlight the importance of maintaining autonomy and control over nonprofit branding and fundraising.

    Looking ahead to 2026, George and Nick advise nonprofits to prioritize strategic use of AI, leveraging high-quality intelligence tokens to amplify impact while avoiding the pitfalls of AI-generated "slop." They stress the importance of creating original, authoritative content that reflects an organization's mission and expertise.

    As they close the episode, George and Nick express optimism for 2026, anticipating renewed energy and opportunities for nonprofits amidst upcoming midterms and sector transformations.

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    17 mins
  • Navigating Donation Platform Risks and AI Opportunities (news)
    Dec 8 2025

    In this episode of the Nonprofit Newsfeed the hosts dive into the latest developments in the nonprofit sector, focusing on the aftermath of Giving Tuesday, challenges with donation platforms, and exciting AI opportunities for nonprofits.

    Key Topics:

    1. Giving Tuesday Overview: The hosts reflect on the impact and outcomes of the recent Giving Tuesday, with hopes that it reached the predicted $4 million mark to kickstart the fundraising season for nonprofits.

    2. Donation Platform Concerns: A significant issue discussed is the case of Flip Cause, a donation platform that inadvertently kept "shadow campaign pages" live, leading to a $500,000 loss in donation revenue. The California State Attorney General issued a cease and desist order after nonprofits reported these discrepancies. This incident underscores the risks associated with outdated or unauthorized donation pages, emphasizing the need for nonprofits to regularly audit and verify their donation processes and data integrity.

    3. AI for Nonprofits: Anthropic's announcement of Claude for Nonprofits offers a 75% discount on AI access, aiming to enhance nonprofit operations with AI tools for grant writing, engagement, and program evaluation. The hosts compare this offering to Google's AI tools, discussing pricing and the importance of choosing the right AI tools to maximize impact while ensuring data privacy.

    4. Mr. Beast and Rockefeller Foundation Collaboration: The partnership between YouTuber Mr. Beast and the Rockefeller Foundation aims to engage young people in philanthropy by combining storytelling with data-driven philanthropy. The discussion highlights the potential impact and pitfalls of influencer-led philanthropy, emphasizing the importance of ethical storytelling and the need to avoid reinforcing negative narratives about aid recipients.

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    19 mins
  • Unapologetic Ambition: The "Badass Softie" Leader with JJ Peterson
    Dec 2 2025
    Redefining Leadership for Sensitive Ambitious People: Dr. JJ Peterson on Badass Softie In this episode of the Using the Whole Whale podcast, Dr. JJ Peterson discusses his journey as a sensitive but ambitious leader, which led to the creation of the Badass Softie podcast. Peterson explores the misconception that ambition and empathy must be separate in leadership and explains how combining these qualities can enhance team success. He highlights the importance of clarity and specific goals in achieving meaningful outcomes, and shares insights on how AI can support, but not replace, human empathy and leadership. Peterson also touches on the challenges nonprofit leaders face and offers strategies for effective communication and problem-solving. 00:00 Introduction to Leadership Challenges 00:43 Introducing Dr. JJ Peterson and Badass Softie 01:17 Defining Badass Softie 02:50 Balancing Ambition and Empathy 04:41 The Dance of Leadership Styles 07:13 Standing in Your Authority 13:42 Communicating with Clarity 17:29 Setting Clear Goals and Themes 21:16 The Problem with Ambiguous Values 22:16 The Importance of Clarity in Leadership 23:18 Ambition Without Clarity 26:14 Case Study: Charity Water's Ambitious Goals 32:34 The Role of AI in Enhancing Human Creativity 39:26 Final Thoughts and How to Connect
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    41 mins
  • From Impressions to Impact: Leveraging LinkedIn for Nonprofits
    Nov 12 2025

    In this episode of the Whole Wheel Podcast, host George engages with Mario Hernandez, co-founder of Impact Circle, to discuss the power of LinkedIn for nonprofits. Mario shares insights into the importance of value-driven content over mere posting frequency, and how organizations can leverage LinkedIn to secure corporate partnerships. Through practical tips and personal anecdotes, the conversation delves into strategies for building genuine relationships, utilizing LinkedIn's features effectively, and avoiding common pitfalls like over-relying on AI or playing the virality game. Mario also offers valuable advice on resisting the temptation of pay-to-play options and focusing on long-term relationship building for sustainable growth. The episode highlights the challenges and opportunities for nonprofits in a changing landscape, emphasizing innovation, empathy, and methodical engagement on LinkedIn.

    Find Mario on LinkedIn

    Topics Covered

    00:00 The Myth of Posting Frequency 00:33 Introducing Mario Hernandez and Impact Circle 01:35 The Challenges Nonprofits Face Today 02:32 The Power of LinkedIn for Nonprofits 05:39 The Importance of Personal Branding on LinkedIn 12:13 The Role of AI in LinkedIn Content 16:16 Effective LinkedIn Tactics for Nonprofits 23:51 Maximizing LinkedIn Connection Requests 24:25 Challenges with LinkedIn Video Engagement 25:56 Effective LinkedIn Posting Strategies 27:51 The Importance of Authentic Engagement 31:31 Case Study: Nonprofit Success on LinkedIn 38:01 Balancing Personal and Professional Content 38:40 Navigating LinkedIn's Algorithm and Engagement 43:07 Rapid Fire Questions and Insights

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    47 mins
  • Scary Truth about Nonprofit Mergers & Failing | Kate Harris Group
    Oct 28 2025

    Interview with Kate Harris: https://www.kateharrisgroup.com/who-we-are

    In this episode of the Whole Whale podcast, host George speaks with Kate Harris, founder and principal of the Kate Harris Group, about the often misunderstood and stigmatized concept of collaboration and mergers in the nonprofit sector. Kate explains how her organization helps nonprofits navigate significant transitions, often involving mergers or shared services, to better align their mission and structure. They discuss the benefits of structural changes, the nuances of different types of mergers, and the vital role of funders in these processes. Kate also emphasizes the importance of continuous collaboration and adaptability for nonprofit survival and growth, and the need to normalize conversations about mergers and organizational changes to better serve communities.
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    51 mins
  • DEVELOPING: GoFundMe Backtracks After Backlash to Millions of Auto-Generated Nonprofit Donation Pages (news)
    Oct 23 2025

    *****UPDATE: After we recorded this episode, GoFundMe announced they would reverse their stance on auto-generated nonprofit donation pages made without their consent making them opt-in instead of opt-out. Unclaimed Nonprofit Pages, they wrote in a public response, would be removed and de-indexed.*****

    In this episode of Nonprofit Newsfeed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, digital strategist at Whole Whale, dive into a startling discovery involving GoFundMe's creation of 1.4 million shadow donation pages for US nonprofits. Without outreach or consent, GoFundMe auto-generated these pages, raising significant concerns within the nonprofit community.

    • Discovery of Shadow Pages: The hosts note how they discovered that many nonprofits, including Whole Whale clients, had active GoFundMe pages soliciting donations without their knowledge or consent.

    • Potential Ramifications: The hosts discuss the implications of GoFundMe using nonprofit logos and public information without permission. The platform also initially set a default tip for itself at 16.5%, which has since been reduced following public backlash.

    • Impact on Nonprofits: The episode emphasizes the risk to nonprofit brand management, especially with the upcoming end-of-year giving season. Nonprofits now face the challenge of ensuring their brand integrity and donor relationships are not compromised.

    • Recommendations for Nonprofits: George and Nick outline a "claim, clean, and correct" strategy. They advise nonprofits to claim their GoFundMe pages, correct any inaccuracies, and make the pages private to protect their brand and donor data.

    • Broader Implications: The conversation extends to the potential impact on AI systems that rely on indexed information from such pages, affecting how nonprofits are represented in digital spaces.

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    23 mins
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