In the latest episode of the Whole Whale Podcast, hosts George and Nick reflect on the transformative themes that shaped the nonprofit sector in 2025. With a focus on AI's impact, they explore how answer engine optimization (AEO) has redefined nonprofit discovery and engagement. AI's rapid adoption has led to decreased organic traffic for nonprofits, necessitating strategic pivots in content and donor engagement.

George highlights a significant increase in AI-generated content, with Whole Whale producing nearly a million words daily. This shift underscores the need for nonprofits to establish internal AI policies and balance AI use with human oversight to maintain ethical standards and foster innovation.

Nick introduces the "crawl, walk, run" framework, guiding nonprofits in adopting AI responsibly. He emphasizes the importance of maintaining human expertise and authority in an AI-saturated world, urging organizations to focus on quality over quantity in content creation.

The episode also revisits key rants from 2025, including Microsoft's controversial changes to its nonprofit grant program and GoFundMe's unauthorized creation of shadow donation pages for nonprofits. These challenges highlight the importance of maintaining autonomy and control over nonprofit branding and fundraising.

Looking ahead to 2026, George and Nick advise nonprofits to prioritize strategic use of AI, leveraging high-quality intelligence tokens to amplify impact while avoiding the pitfalls of AI-generated "slop." They stress the importance of creating original, authoritative content that reflects an organization's mission and expertise.

As they close the episode, George and Nick express optimism for 2026, anticipating renewed energy and opportunities for nonprofits amidst upcoming midterms and sector transformations.

In this episode of the Nonprofit Newsfeed the hosts dive into the latest developments in the nonprofit sector, focusing on the aftermath of Giving Tuesday, challenges with donation platforms, and exciting AI opportunities for nonprofits.

Key Topics:

1. Giving Tuesday Overview: The hosts reflect on the impact and outcomes of the recent Giving Tuesday, with hopes that it reached the predicted $4 million mark to kickstart the fundraising season for nonprofits.

2. Donation Platform Concerns: A significant issue discussed is the case of Flip Cause, a donation platform that inadvertently kept "shadow campaign pages" live, leading to a $500,000 loss in donation revenue. The California State Attorney General issued a cease and desist order after nonprofits reported these discrepancies. This incident underscores the risks associated with outdated or unauthorized donation pages, emphasizing the need for nonprofits to regularly audit and verify their donation processes and data integrity.

3. AI for Nonprofits: Anthropic's announcement of Claude for Nonprofits offers a 75% discount on AI access, aiming to enhance nonprofit operations with AI tools for grant writing, engagement, and program evaluation. The hosts compare this offering to Google's AI tools, discussing pricing and the importance of choosing the right AI tools to maximize impact while ensuring data privacy.

4. Mr. Beast and Rockefeller Foundation Collaboration: The partnership between YouTuber Mr. Beast and the Rockefeller Foundation aims to engage young people in philanthropy by combining storytelling with data-driven philanthropy. The discussion highlights the potential impact and pitfalls of influencer-led philanthropy, emphasizing the importance of ethical storytelling and the need to avoid reinforcing negative narratives about aid recipients.

In this episode of the Whole Wheel Podcast, host George engages with Mario Hernandez, co-founder of Impact Circle, to discuss the power of LinkedIn for nonprofits. Mario shares insights into the importance of value-driven content over mere posting frequency, and how organizations can leverage LinkedIn to secure corporate partnerships. Through practical tips and personal anecdotes, the conversation delves into strategies for building genuine relationships, utilizing LinkedIn's features effectively, and avoiding common pitfalls like over-relying on AI or playing the virality game. Mario also offers valuable advice on resisting the temptation of pay-to-play options and focusing on long-term relationship building for sustainable growth. The episode highlights the challenges and opportunities for nonprofits in a changing landscape, emphasizing innovation, empathy, and methodical engagement on LinkedIn.

Find Mario on LinkedIn

Topics Covered

Interview with Kate Harris: https://www.kateharrisgroup.com/who-we-are

*****UPDATE: After we recorded this episode, GoFundMe announced they would reverse their stance on auto-generated nonprofit donation pages made without their consent making them opt-in instead of opt-out. Unclaimed Nonprofit Pages, they wrote in a public response, would be removed and de-indexed.*****

In this episode of Nonprofit Newsfeed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, digital strategist at Whole Whale, dive into a startling discovery involving GoFundMe's creation of 1.4 million shadow donation pages for US nonprofits. Without outreach or consent, GoFundMe auto-generated these pages, raising significant concerns within the nonprofit community.

• Discovery of Shadow Pages: The hosts note how they discovered that many nonprofits, including Whole Whale clients, had active GoFundMe pages soliciting donations without their knowledge or consent.

• Potential Ramifications: The hosts discuss the implications of GoFundMe using nonprofit logos and public information without permission. The platform also initially set a default tip for itself at 16.5%, which has since been reduced following public backlash.

• Impact on Nonprofits: The episode emphasizes the risk to nonprofit brand management, especially with the upcoming end-of-year giving season. Nonprofits now face the challenge of ensuring their brand integrity and donor relationships are not compromised.

• Recommendations for Nonprofits: George and Nick outline a "claim, clean, and correct" strategy. They advise nonprofits to claim their GoFundMe pages, correct any inaccuracies, and make the pages private to protect their brand and donor data.

• Broader Implications: The conversation extends to the potential impact on AI systems that rely on indexed information from such pages, affecting how nonprofits are represented in digital spaces.

In this week's episode the hosts delve into the ongoing U.S. government shutdown and its implications for the nonprofit sector. The shutdown, now extending over half a month, poses significant challenges for nonprofits that rely on government partnerships. With 750,000 federal workers furloughed, nonprofits face operational hurdles, particularly in grant management and accessing social services like SNAP benefits. The shutdown's ripple effects could increase demand for nonprofit services as more workers remain unpaid and public services remain halted.

In brighter news, a consortium of ten major philanthropic foundations has announced a $500 million initiative, Humanity Forward, to explore AI's societal impacts. This collaborative effort includes the Doris Duke Foundation, Ford Foundation, and MacArthur Foundation, among others. The initiative aims to investigate AI's influence on democracy, economy, culture, and education, with funds being distributed as early as fall 2025. The episode highlights the importance of nonprofits actively engaging with AI to drive innovation rather than being passive participants.

The hosts also introduce a fun, albeit tongue-in-cheek, mini-game created by Whole Whale. The game serves as a metaphor for the challenges nonprofits face in fundraising, emphasizing innovative content strategies to engage audiences beyond traditional written articles. This interactive approach underscores the potential for nonprofits to leverage AI and technology in new ways.

For nonprofits navigating these uncertain times, the episode underscores the importance of strategic planning and adapting to technological advancements. The discussion encourages nonprofits to explore AI's potential and consider how these tools can enhance their mission-driven work.

Nonprofit Sector Faces Challenges Amid Government Shutdown and Advocacy Efforts

In this week's episode the focus is on the implications of the U.S. government shutdown and recent advocacy efforts within the nonprofit sector. The episode tackles two primary topics: the immediate impacts of the government shutdown on nonprofits and a coalition's response to political challenges against the Open Society Foundations.

Government Shutdown Impact on Nonprofits

The episode begins with a discussion on the current government shutdown, the first since 2018. George and Nick outline the immediate consequences, such as non-essential federal employees facing furloughs and potential delays in grant disbursements. This could lead nonprofits to seek high-cost loans, cut services, or reduce staff if the shutdown persists. Organizations like food banks and those relying on government contracts are particularly vulnerable. The hosts suggest nonprofits explore temporary lines of credit to manage cash flow during this period.

Advocacy Against Political Retaliation

The episode also highlights a broad coalition of nonprofits, including the ACLU and NAACP Legal Defense Fund, condemning political retaliation against the Open Society Foundations. The coalition argues against the Department of Justice's investigation, viewing it as a threat to free speech and democratic values. The hosts emphasize the importance of advocacy and coalition building in protecting civil society from political interference.