This episode of WLP TV discusses the limitations of Shopify's product feed and provides solutions for optimising it. The conversation covers topics such as the basic features of the Shopify product feed, the issue of only getting 30 products in the feed, the lack of full URLs for products, and the limitation of only being able to retrieve 250 products. The episode also introduces an app called Auto Feed that solves these problems and offers three key features: title optimiser, product categories, and custom labels. The host emphasises the importance of optimising the product feed for better sales on Google Ads.

In this episode, the team discuss how to set up enhanced conversions in Google Ads and Shopify. Enhanced conversions are becoming essential for accurate attribution in the cookie-less world of digital marketing. They walk through the steps of setting up a new conversion goal in Google Ads and adding the necessary tracking code in Shopify. They emphasize the importance of having the Google tag implemented on the checkout page and provide a template for the code that includes the additional data sections required for enhanced conversions. Overall, the process is straightforward and can be done without developer involvement.

In today's episode the team take you through the top 3 tips to make sure you maximise the effectiveness of Google's Performance Max format