Let's be honest… you are not always a high-capacity, hyper-productive, perfectly-regulated queen. Some days you're bleeding, crying, rage-scrolling the news, or riding the high of a big win that somehow still leaves you fried.

In this episode, I'm breaking down low capacity vs. high capacity strategy so you can keep your business moving without hustling, self-abandoning, or burning it all down every time life "life's."

We'll talk about:

• What actually belongs in your high capacity strategy (so you're not endlessly wondering if you've done "enough")
• How to design a low capacity bare-minimum plan you can execute from bed, the bathroom, or an airport
• Why start-stop patterns quietly destroy your self-trust and your income
• Simple mindset + pleasure practices that still "count" on your absolute roughest days
• How to know when to use your low capacity plan vs. when to actually cancel
  
  If you've ever thought, "I just don't have the capacity to be consistent," this episode will feel like a giant exhale. You'll walk away with clear, no-drama checklists for both your high and low capacity seasons so you can build a business that works even when you're not at 100%.

Press play if you want permission to be human and wildly successful at the same time.

If you've ever changed your whole offer because one client had "thoughts," this episode is for you. I'm breaking down how to actually use feedback to make your work better – without letting every comment spin you out, derail a launch, or make you question your entire life purpose.

We'll talk about:

• When to take feedback on board vs. when to totally ignore it
• What to do with feedback from non–ideal clients
• How to build simple systems + boundaries so your nervous system isn't on high alert all the time

Listen to this if you want to sell more, serve deeper, and stop letting other people's opinions run your business.

If you secretly brace for the worst every time you set a big goal, this episode is for you.

I'm walking you through one of my all-time favorite mindset tools: willingness. We're talking fear inventories, haters, "shitty clients," tax bills, launch flops, wedding hurricanes – all of it – and how to stop letting these what-ifs quietly run your business, your nervous system, and your income.

You'll hear:

• How to get neutral (or even a little turned on) by the things you're most afraid of
• Why bracing for impact actually makes it hurt more – in business, love, and life
• The exact willingness statements I use for 100k and million-dollar months
• How to practice feeling disappointment, embarrassment, and rejection without them stealing your power

This is the episode you put on when you're ready to play bigger, feel safer, and be wildly honest about what you're actually afraid might happen if it all works.

If you've been side-eyeing your business model, feeling over the coaching industry, or low-key fantasizing about burning it all down to go "all in on low ticket"… this episode is for you.

I'm breaking down what's really happening behind the scenes when big names pivot to low ticket, passive funnels, and "I'll just sell cheap stuff to the masses" models — using examples like Taylor Lee and XO Jingy.

We'll talk about:

• The unsexy trade-offs and resources that actually make those pivots possible
• How to honestly assess your risk tolerance, cash flow, and support system
• What you need in place before you change your whole business model
• The difference between following a trend and making a powerful, strategic move

This isn't about shaming your desires or telling you "you can't." It's about helping you think like a seasoned CEO so you can set yourself up to win in the season you're in — with the resources you actually have.

Hit play if you've been wondering, "Should I move to low ticket?" and want a grounded, honest, big-sister chat about what that really takes.

If everything feels like it's moving at lightning speed and you're convinced you "missed the boat" on content, trends, or your big business moment…this one's for you.

In this walking riff, I'm getting super honest about:

• Feeling slow, clunky, and "behind" after a season of pulling back
• Rebuilding your content muscle without shaming yourself for not being who you used to be
• Why authority marketing & hyper-productivity are OUT and authenticity + yappy human energy are IN
• How to trust your timing and your pace, even if you're moving from hustle, survival, or an unhealed pattern

You'll hear the exact affirmations and reframes I'm using right now as I come back into a growth season, rebuild my systems, and remember how powerful a singular focus can be.

If you're tired of feeling like everyone else is lapping you, plug this in on your walk. By the end, I want you saying:
"My pace is perfect. My timing is perfect. I literally cannot fuck this up."

Podcast Description (Julia-voiced):

Let's talk wedding season, but make it pleasure-first and zero percent "Pinterest-perfect bride meltdown."

We're officially 94 days out from our jungle wedding in Mexico, and in this episode I'm giving you a behind-the-scenes download on how I'm:

• Planning a full wedding weekend at a luxury boutique hotel in the jungle
• Balancing a growth season in business, a wild travel schedule, and wedding decisions
• Choosing what I actually care about (dance floor, food, vibe) and what I do not give a fuck about (chairs, forks, 30k florals)
• Handling body goals, dress drama, and doing things the Julia way without shame or pressure
• Navigating money, budgets, and big aligned spends with Gus in a grounded, non-weird way

If you love Type B bride energy, doing things your own way, and seeing how I use the "What do I need to hold this?" question to support a big life + business season, you're going to be obsessed with this one.

Come listen if you want permission to design your wedding and your business in a way that feels like you—more pleasure, more intention, more fun, less stress.

Snatch up the last mastermind spot! http://juliacwells.com/ppmm

In this episode I'm spilling the tea on the exact practice I'm using to get back to 100k months – by pre‑celebrating it before it's here.

We'll talk about:

• How to pre‑celebrate any desire (money, love, body, business, whatever)
• What to do when your brain is like "this is cringe, who do you think you are?"
• Future scripting + 1–2 minute voice memo practices that actually shift your energy
• Enrolling your people so you're not celebrating alone when it lands

If you're done hustling your way to goals and want the journey to feel fun, turned-on, and doable, this one's for you.

Follow the pre-celebrations on instagram https://www.instagram.com/whatwouldjuliawellsdo/

Doors to the Pleasure + Profit Mastermind are open!!! Come play if you're ready for deep support in your next season 💦❤️💰

You know that horrible, sinking feeling when you realize… "Wait. I built this. I asked for this. And it's actually not sustainable for me to keep going like this."

That's what this episode is about.

In today's conversation, I'm walking you through the very real, very human process of realizing your business isn't built for the long haul and what it actually looks like to hold yourself through money dips, ego death, and restructuring everything so it finally feels aligned.

We dive into:

• The grief of letting go of the old version of your business (even if it "worked" on paper)
• How to navigate disappointment, shame, and "WTF did I even invest all that money for?" spirals
• Why you don't have to burn it all down to create something sustainable
• Practical ways to adjust your offers, capacity, and income without abandoning yourself
• The very unsexy truth about seasons of breaking even, operating at a loss, or getting a job to support your long-term vision
• Future-tripping in a good way: how I held the vision for my comeback while everything looked like a pullback

If you're in a season where your nervous system is tapped, your bank account feels crunchy, and you're questioning everything you've built… this episode will feel like a deep exhale and a loving "you're not crazy, you're evolving."

Press play when you're ready to feel less alone, more normalized, and way more powerful in the season you're in even if it's not your sexiest, sparkliest one.

Join the Pleasure + Profit Mastermind http://juliacwells.com/ppmm