The food industry has long recognized the consumer demand for clean, healthy snack options. However, many store-bought snacks, while appearing healthy on the surface, contain hidden sugars, additives, and preservatives. Solely recognizes these needs and is up to the challenge. They lead the clean snacking movement by offering simple, transparent, and delicious snacks made with whole, organic fruits. Their commitment to using only a few natural ingredients sets them apart from other brands that rely on artificial ingredients. In this episode, Jen talks with Simón Sacal, Founder and CEO at Solely. With more than 20 years of experience in the food industry, Simón is a pioneer in creating healthy snack options. He started Solely by inventing a technology to make fat-free potato chips and has since expanded the brand to include fruit jerky, gummies, dried fruit, and pasta. Simón's mission is to provide consumers with clean, nutritious, and guilt-free snacks made from ingredients that humans have used for thousands of years. Simón talks with Jen about how Soley uses real ingredients, like organic fruit, to create their fruit jerky, gummies, dried fruit, and pasta. Simón also shares how he sources organic fruits and the challenges in developing these products. He highlights the significance of organic farming in ensuring that the fruits used in their products are free from harmful chemicals. Key Takeaways [01:30] - An overview of Simon's background and how Solely got started. [02:59] - The fat-free movement. [05:04] - The challenges of creating clean and simple snacks. [07:21] - The challenges companies face in creating clean snacks. [09:18] - Solely's source for organic fruit. [11:15] - Solely's fruit jerky products and their taste profile. [14:57] - How Solely's fruit gummies are produced. [16:02] - Harmful ingredients in popular fruit snack brands. [20:13] - How Solely produces its pasta options: spaghetti squash and green banana. [23:34] - The best way to get Solely products. Quotes [04:08] - "At Solely, we go far beyond better for you. We do good for you. So, we only have food that humans have been eating for thousands of years and that we know nourishes and is good for you." ~ Simón Sacal [09:34] - "Being close to the farmers is a huge part of the business in many ways. It makes it sustainable. It makes it human. It makes it work. It's the only way you can really control the fruit and make it long-term sustainable." ~ Simón Sacal [10:19] - "Sometimes, you think you're eating clean because the ingredients look clean. But if you have a lot of pesticides on the product, it could be even worse than having something that is not perceived as clean. So, we make a huge effort to go organic." ~ Simón Sacal Links Simón Sacal on LinkedIn Solely Fruit Snacks Solely on Amazon Jimbo's Naturally Costco Kroger Albertsons Target Connect with our host Jen on Instagram Jen on Facebook Wake Up and Read the Labels! Schedule a 15 Min Breakthrough Chat with a WURL Food Coach! Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts
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