In this episode of The Website Success Show, host Jules White demystifies the world of SEO (Search Engine Optimisation), providing essential insights for business owners who want their website found online.

Jules explains how SEO can help you break through the noise, attract more visitors to your website, and ultimately convert them into paying customers. She outlines the fundamentals of how search engines like Google work and shares actionable tips on optimising your content for better visibility in search results.

Key Takeaways:

• Understanding SEO: Learn what SEO is and how it can benefit your business.
• How Search Engines Work: A simplified explanation of how Google's search works and what factors influence rankings.
• Keyword Research Essentials: Discover the difference between seed keywords and long-tail keywords, and how to choose the right ones for your business.
• Optimising Your Website Content: Learn where and how to use keywords strategically on your website to improve your SEO.
• Getting Started with SEO Tools: Use free tools like Google Search Console and Google Analytics to gain insights into your website's performance.
• Final Thoughts & Encouragement: Jules offers words of encouragement and reminds listeners that SEO doesn't have to be complicated.

Bonus Resource: Get your free Simple SEO website report from The Website Success Hub and learn how to improve your website's visibility and attract more organic traffic.

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, host Jules White emphasizes the importance of creating content for platforms you own, like your website and podcast, before repurposing it for social media. This approach ensures you're building a sustainable marketing strategy that is not solely reliant on ever-changing algorithms.

Jules explains how prioritizing your owned content can boost your website's SEO, allowing you to connect with your target audience right when they're searching for your products or services. Additionally, she dives into the benefits of repurposing content for email marketing, Google Business Profiles, and social media platforms like Pinterest and YouTube.

Key Takeaways:

• Own your content: Focus on creating content for your website and podcast to build long-term value and avoid algorithm dependency.
• Repurpose strategically: Maximize the reach of your content by repurposing it for email marketing, Google Business Profiles, and social media.
• Prioritize evergreen content: Create content that remains relevant over time to save effort and maintain a consistent brand message.
• Track your results: Use analytics tools to monitor traffic, engagement, and conversions to measure the effectiveness of your content strategy.

Bonus Resource: Jules has just launched a free guide to help you discover your core topics and develop a content strategy that drives the right traffic to your website. Download it now at The Website Success Hub

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, host Jules White takes you through a detailed walkthrough of a real-life opt-in page for therapist Mallory, who specializes in counseling and therapy for teens. Discover actionable tips and strategies for optimizing your opt-in pages to attract more subscribers and grow your email list.

Key Takeaways:

• The Importance of Opt-In Pages: Learn why these pages are crucial for growing your email list and nurturing potential clients.
• Different Types of Opt-Ins: Explore various freebie options, such as quizzes, checklists, guides, and training materials.
• Creating High-Converting Opt-In Pages: Discover the essential elements of a successful opt-in page, including attention-grabbing headlines, benefit-driven bullet points, and clear calls to action.
• Two-Step vs. One-Step Opt-Ins: Understand the pros and cons of each approach and choose the best option for your website.
• Optimizing for Conversions: Learn how to make your opt-in pages more visually appealing and user-friendly to increase conversions.

Jules also provides specific feedback on Mallory's opt-in page, offering suggestions for improving the headline, imagery, and overall design to make it more compelling and effective.

Whether you're a therapist, coach, or any other service-based business owner, this episode is packed with valuable insights and practical tips for creating opt-in pages that will help you grow your email list and attract more clients.

Connect with Mallory and download her free guide here