Brian Lawrence - What to do if you're new (and if you're not)

How effective is your website at guiding visitors to make an appointment? Are your booking options and pricing strategically placed for conversion? In this episode, we explore how to structure your event pages to not only inform but also lead visitors to take action. We discuss the importance of showcasing the unique "why" behind your brand and how to target specific niches to stand out in the wedding industry.

Listen to this new episode for guidance on creating a website that converts visitors into customers by emphasizing strategic placement and authentic content.

Brian Lawrence is my recommended resource for web design and SEO for the last 10+ years. He has been in the industry owning one-stop wedding stores, VP of a leading wholesale wedding brand, and an accomplished industry writer and speaker.

For more info visit brianlawrence.com, text him at 201-446-1038, or e-mail brian@brianlawrence.com

Blog with loads of website and SEO ideas. https://www.brianlawrence.com/wedding-marketing-blog-brian-lawrence/

Great resources for any wedding vendor when thinking about improving their website.

https://www.brianlawrence.com/djseowebsiteresources/

Free 30 minute consult calendly.com/briandavidlawrence

Free website accessibility test https://www.brianlawrence.com/ada-compliance-test/

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Join me for one of two special Master Class Workshops before Wedding MBA 2024.
Monday, Nov. 11 - 1pm - 5pm
Tuesday, Nov. 12 - 9am - 1pm
Only 25 seats for each, and with 5,000 people attending, these 50 seats will go, fast.
Get your seats at https://events.alanberg.com/LV1112#/

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2024 Wedding Business Solutions LLC & AlanBerg.com

Should you present one package or multiple in a proposal?

Ever wondered whether it's better to present one package or multiple options in a proposal? How can offering multiple options affect a client's decision-making process? What if a single package was all it took to streamline negotiations? Dive into these questions and explore strategies that might just redefine your approach to proposals. Learn why less is more when offering packages and how creative naming can set your services apart. Tune in to find out how to retain control during the proposal stage.

Listen to this new 9-minute episode for insights on crafting proposals that meet client needs while enhancing your negotiation leverage.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Join me for one of two special Master Class Workshops before Wedding MBA 2024.
Monday, Nov. 11 - 1pm - 5pm
Tuesday, Nov. 12 - 9am - 1pm
Only 25 seats for each, and with 5,000 people attending, these 50 seats will go, fast.
Get your seats at https://events.alanberg.com/LV1112#/

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2024 Wedding Business Solutions LLC & AlanBerg.com

You've gotten them this far, now finish it!

Do you ever feel like you can talk the talk but stumble when it's crunch time? You're not alone. Many excel in engagement and understanding customer needs, yet falter at the final hurdle—asking for the sale. Whether it's in person or online, don't wait for customers to say "yes." Actively guide them to the decision. Read back their needs, confirm, and directly propose to finalize the deal. Remember, the responsibility to close is yours.

Listen to this new 4-minute episode for no-nonsense advice on making it happen—because you're just one bold move away from scoring those wins.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Join me for one of two special Master Class Workshops before Wedding MBA 2024.
Monday, Nov. 11 - 1pm - 5pm
Tuesday, Nov. 12 - 9am - 1pm
Only 25 seats for each, and with 5,000 people attending, these 50 seats will go, fast.
Get your seats at https://events.alanberg.com/LV1112#/

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2024 Wedding Business Solutions LLC & AlanBerg.com